Ebay recently decided to stop advertising inside its own apps claiming that “they didn’t need the money” and that it was “spoiling the user experience”. Now there’s a brand that are ahead of the game and realise that the short term benefit of quick revenues could outweigh the long term benefits of customer satisfaction and customer loyalty.
Many brands and media agencies seem to think that a mobile marketing strategy just involves advertising. I have news from them, it’s unlikely that it actually includes much if any mobile advertising. Mobile is more sophisticated than that.