Tag Archives: Dulux

Integrating live and digital experiences

bigstock-People-In-A-Crowd-4186226With its focus on live events, emotional engagement and digital connectivity, experiential marketing might appear to be a resolutely 21st century idea. Of course it’s much older than that.

Since the dawn of civilisation people have been gathering together to try, buy and exchange goods and services. Long before the term ‘networking’ had been coined, our ancestors were building business relationships based on trust, mutual benefit and common values. Read More »

Dulux has a mini Oreo moment on Twitter at the BRIT Awards

Dulux has an Oreo moment at the 2013 Brit AwardsDulux, the paint brand, had a bit of a mini Oreo moment last night at the 2013 BRIT Awards.

It wasn’t quite on the same scale as that achieved by Oreo during the Super Bowl blackout, when the lights went out at the New Orleans Superdome for 35 minutes, and the cookie brand tweeted an ad that went on to be shared more than 22,000 times, but it was in a similar vein.

It came as the BRIT Awards was still on the air and the Damien Hirst designed dotted winner’s statuette was getting a good deal of attention. Dulux sent a tweet with a picture that showed quick thinking and demonstrated how brands can benefit from being switched on at the right social media moments. Read More »

Five of the best online ads of March: DollarShaveClub, Alzheimers, NSPCC…

Trying to create an ad as irreverent, funny and memorable as the Old Spice “man your man could smell like” is a gargantuan task that many have tried to achieve, and almost universally failed to do.

However, DollarShaveClub.com is within a whisker of being just as good. From a migrant worker to a bear, this ad is better than good. In fact, we’d go so far as to say it’s “F***ing Great”. Read More »