Tag Archives: digital

How digital natives are shaping the future of music content production

beyonceOnline video platforms are now the primary source for watching, listening, discovering and sharing music. With one billion unique monthly users, YouTube leads the way, eclipsing Spotify, iTunes, and now even TV and radio.

Today, if an artist or record label wants to promote a new single or album, YouTube is the first port of call. They do not necessarily wait for a slot on primetime TV or radio – an important behaviour change for the music industry where we are consuming media in much more visual ways.

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Upcoming: Women Shift Digital Conference (26th November)

chi onwurahIf you are a fan of Ada Lovelace Day then you may also want to know about the upcoming Women Shift Digital Conference. This new conference will be a powerful celebration and get together of about 200 women and men, acknowledging the roles of women in the digital and technology sectors.

The Women Shift Digital Conference will be held at Level 39 in Canary Warf on Tuesday, 26th November. This special gathering will feature inspiring keynote speakers and panellists, demonstrations and debates from leaders and movers in micro-enterprises to SMEs, institutions to companies. Read More »

Digital and tech salaries outperforming UK national average

Good news for those working in  the digital and technology sectors.

Recruitment firm Propel have found that over the last four years salaries in the sector have grown more than twice as fast as the UK national average. Read More »

A guide to the complex social media landscape of China [infograpahic]

China’s social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.

Within this nebulous environment, brands have to learn to navigate and make use of the market size in the most efficient manner – setting quality over quantity. To help cut through the noise and complex social media structure in China, we have selected some key channels that are an essential starting place. Read More »

Broadcaster turns to crowdsourcing to find new progamme ideas

A TV company is turning to the crowd to find ideas that “appeal to the Y Chromosome”. The brief is live on creative crowdsourcing site Alternativegenius.com and shows the increasingly serious use of idea competitions in more sectors. (They don’t want to tell you who they are yet, but the £5000 prize shows they mean business).

Crowdsourcing has been around longer than most people realise – The Longitude Prize was a reward offered by the government via the 1714 Longitude Act for a simple and practical method for the precise determination of a ship’s longitude. Useful at the time when getting lost at sea was generally fatal. The French government also created Montyon prizes to reward poor Frenchmen for virtuous acts. Read More »

Trust, Tradition and Transactions: Digital Adventures in China

As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.

Chinese wisdom states that the Snake brings good luck, and that the year ahead will be a period marked by ‘steady progress and attention to detail, where focus and discipline will be necessary for you to achieve what you set out to create’. Read More »

Adobe fight myths with metrics in Marketing Cloud

Man wired up to Adobe's 'BS' detector to separate myths from metrics

This post is provided by our partner Adobe

In their continuing fight to ride the wave of emerging technology and tame the data collected from social media, marketers have a new suite of tools to arm their brands with.

Focused on metrics, not myths, Adobe’s Marketing Cloud helps marketers turn their data into insight and actions quicker, providing a single service that pulls together data from social interactions and targeted advertising to help marketers get ahead. Read More »

10 blogging blunders to avoid

Blogging for businessLike it or not, blogging is now an essential part of doing business. Statistics show that companies whose websites include blogs get 55% more website visitors than their counterparts with static sites, and 57% of marketers have acquired customers from blogging (figures from Hubspot). Most of the UK’s biggest brands now have blogs, and SMEs are catching up.

However, it’s not just a case of rustling up an article and letting it sit in the Google archives. If you want to see results from your business blog, you need to construct, format and promote it correctly. Here is our take on the worst blogging errors – and how you can avoid them. Read More »

High tech lynch squads playing judge and jury?

News, views and reviews now travel at incredible velocity online. This video reviews how social news can have a profound effect on anyone because the public has already made up its mind on the issue before you’ve even responded to it.

Think England football captain John Terry, the claimed cyber-lynching of a US Presidential candidate, the BlackBerry outage? Read More »

Remember when websites had those things called ‘concepts’?

It’s 2020. You’re standing in the Design Museum, musing over a new exhibition. You’re enjoying a cup of Intracoffecino (it’s a sort of reduced sugar, increased caffeine number, available intravenously, pumped directly into the side of your neck; it’s so the thing) and you’re doing the ‘gallery walk’ (i.e. bolt upright, furrowed brow, stepping softly heels first, one hand folded behind your back), homing in on the installation called ‘Websites as They Were’.

Your brow furrows a notch tighter as you read the little placard that hangs as a wafer-thin shard of light above a MacBook Pro. ‘The late 2000s saw many websites built around concepts with the IA addressed as an afterthought’. Read More »