Tag Archives: digital
China’s social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.
Within this nebulous environment, brands have to learn to navigate and make use of the market size in the most efficient manner – setting quality over quantity. To help cut through the noise and complex social media structure in China, we have selected some key channels that are an essential starting place. Read More
A TV company is turning to the crowd to find ideas that “appeal to the Y Chromosome”. The brief is live on creative crowdsourcing site Alternativegenius.com and shows the increasingly serious use of idea competitions in more sectors. (They don’t want to tell you who they are yet, but the £5000 prize shows they mean business).
Crowdsourcing has been around longer than most people realise – The Longitude Prize was a reward offered by the government via the 1714 Longitude Act for a simple and practical method for the precise determination of a ship’s longitude. Useful at the time when getting lost at sea was generally fatal. The French government also created Montyon prizes to reward poor Frenchmen for virtuous acts. Read More
As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.
Chinese wisdom states that the Snake brings good luck, and that the year ahead will be a period marked by ‘steady progress and attention to detail, where focus and discipline will be necessary for you to achieve what you set out to create’. Read More
This post is provided by our partner Adobe
In their continuing fight to ride the wave of emerging technology and tame the data collected from social media, marketers have a new suite of tools to arm their brands with.
Focused on metrics, not myths, Adobe’s Marketing Cloud helps marketers turn their data into insight and actions quicker, providing a single service that pulls together data from social interactions and targeted advertising to help marketers get ahead. Read More
Like it or not, blogging is now an essential part of doing business. Statistics show that companies whose websites include blogs get 55% more website visitors than their counterparts with static sites, and 57% of marketers have acquired customers from blogging (figures from Hubspot). Most of the UK’s biggest brands now have blogs, and SMEs are catching up.
However, it’s not just a case of rustling up an article and letting it sit in the Google archives. If you want to see results from your business blog, you need to construct, format and promote it correctly. Here is our take on the worst blogging errors – and how you can avoid them. Read More
News, views and reviews now travel at incredible velocity online. This video reviews how social news can have a profound effect on anyone because the public has already made up its mind on the issue before you’ve even responded to it.
Think England football captain John Terry, the claimed cyber-lynching of a US Presidential candidate, the BlackBerry outage? Read More
It’s 2020. You’re standing in the Design Museum, musing over a new exhibition. You’re enjoying a cup of Intracoffecino (it’s a sort of reduced sugar, increased caffeine number, available intravenously, pumped directly into the side of your neck; it’s so the thing) and you’re doing the ‘gallery walk’ (i.e. bolt upright, furrowed brow, stepping softly heels first, one hand folded behind your back), homing in on the installation called ‘Websites as They Were’.
Your brow furrows a notch tighter as you read the little placard that hangs as a wafer-thin shard of light above a MacBook Pro. ‘The late 2000s saw many websites built around concepts with the IA addressed as an afterthought’. Read More
‘Why are your ears pointed, Mr Spock?’
‘To heat up butter popcorn, Captain.’
People will always be a bit interested when someone takes the very familiar, gives it a tweak, and makes you see it in a different way.
The appeal is probably due to the child-like excitement that comes when ‘What if…’ and ‘Why not!?’ prevail over sound reasons not to. It’s fun. It’s unexpected. It pushes the boundaries. It’s precarious, and there’s a bit of jeopardy involved. Throw some innovative technology into the mix and the result is an interesting trend for reinventing the familiar, using digital means. Read More
This brilliant new campaign from Bud Light uses special labels on its bottles that drinkers can etch messages on using a key or blunt object, penning anything from a name or party invite to a mobile number. Read More