What is influence? It’s a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve the problem in the hope that one day, you’ll be able to search a category and an application will spit out exactly the 5 top influencers you need to be communicating with to push your product.
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UK social media users are among the most resistant consumers in the world towards brands invading their personal space, according to a new study, which reflects how businesses are wasting time and money trying to reach people online who, in all likelihood, probably aren’t listening.
Data revealed by TNS Digital Life found that 61% of UK consumers do not want to engage with brands in their social networks, a figure that is slightly above average (57%) from other developed markets studied. Read More
Despite some recent success enjoyed by big brand advertisers—like Ford’s spokespuppet ‘Doug’ campaign—Facebook is forecast to capture only 6.4% of total online ad spending this year.
According to the Wall Street Journal, Ford spent more than $95m promoting its ‘Doug’ campaign on TV and print, but less than 5% of that was spent on Facebook, which garnered 43,000 “likes”. Of ‘Doug’s’ Facebook fans, 61% said they were more likely to consider buying a Ford Focus, the car it was advertising. Read More
People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
- Steve Jobs
What is user experience?
User Experience (UX) is about designing technology so that it meets the needs of users. It ensures products are efficient, easy to learn and satisfying to use. UX is a way of thinking about technology – which is what I’d like to discuss in this post – and also a set of tools for putting its principles into practice, some of which I’ll introduce in future articles. Read More
Australian futurist Ross Dawson has come up with these sobering graphics predicting the global extinction of newspapers in the coming decade. He is predicting the extinction of newspapers in the US around 2017 and in the UK by 2019.
Iceland’s papers will also go in 2019 with Canada and Norway in 2020. On a global level some of the factors leading to the (much written of) death of print include the rise in terms of availability of mobile phones, tablet computers and e-readers; the development of high performance digital paper; and the uptake of paid content and paywalls. Read More
Internet Week Europe is a week-long festival of events celebrating Europe’s thriving digital media industry and community.
Hoping to replicate the success of sister festival Internet Week New York, the London version will see companies such as Tweetdeck, the Guardian, Moo.com, Google, BBC, Channel 4, Penguin, New Media Age, Creative Review and key sponsor Yahoo! host events throughout the capital from 8th to 12th November 2010.
However, it’s not just the big names who can get involved. Read More
The Hollywood Reporter, part E5 Global Media, is to cease daily publication and become a weekly magazine as disappearing advertisers and loss of status in an industry that is dominated by entertainment blogs takes its toll on the once mighty trade press.
The daily paper will turn into a glossy magazine more akin to its stablemates Billboard and Adweek.
According to the New York Times, The Reporter will have a “an aggressive and redesigned web operation” built around breaking news. There will also be a daily digital edition in a PDF format, distributed to subscribers. Read More
I recently read a great blog post from AppStorm, a web focused technology blog, that identified there top 35 Facebook pages, owned and operated by some of the worlds leading brands. From reading through the blog post it offered a real insight into the potential in which Facebook can offer brands looking to generate interest in there products/services, building a strong customer network, spreading your brand message and using additional functionalities available to actually generate revenue. Read More
Unfortunately in the wonderful world of the digital age it is simply not enough anymore to do blanket CV mail outs to potential employers, on the off chance that they have a job going. Employers are utilising the digital landscape in order to raise their profiles and they expect their prospective employees to do the same. So if you don’t know your tweets from your links then here are some top tips to help you find a job via social networking. Read More
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