The music industry is not well, we all know it, and for the most part, likely contributed to the grandiose, well-publicised downfall.
While digital innovation — a la Radiohead’s now canonised In Rainbow’s — have put power in the hands of the consumer, the question needs to be asked: who is looking out for the little ol’ musicians, who now have more pressure than ever to produce money-making albums to appease beleaguered music labels?
A company called Blink TV has come up with a plan.
While Blink TV can’t really help musicians on the album quality side of things, it can help bands put together a kick-ass live show, an increasingly important stream of revenue for the labels, and all at a reduced cost.
It’s an interesting business model, Blink TV supplies video screens and visual content for the live music industry, however the company subsidises the hiring costs of the giant screens, and the production costs of the live shows in exchange for media rights and some onscreen advertising.
The company is currently on tour with indie-band Snow Patrol, and has created pre-show entertainment, customized by the band, including music selected by the band set to time-lapse photography of the stage being set up.
Blink TV says the resulting imagery builds anticipation within the crowd prior to the band’s arrival on stage. The package includes targeted advertising which helps offset the significant rental costs of the video equipment and allows the band to incorporate more visual elements into its show.
The company is expanding as well, recently hiring former NME and Uncut live advertising manager Alex Wright as its business development manager.
It’s an interesting partnership, but hopefully the company can sign on with more indie acts, recently adding Keane to its client roster. But whatever helps drive ticket sales is something that bands and labels alike can welcome with arms wide open.