Tag Archives: Diageo
Even before Facebook rolled out ‘Like’ pages in April 2010 Mark Zuckerberg’s juggernaut dominated the brand marketing space across social media. Diageo is just one of many companies to have signed multi-million pound deals with the site in recent years, to bring unique brand experiences for its Smirnoff and Guinness products to Facebook’s young, media-savvy digital audience. Despite this, however, many have been slow to jump on the Twitter bandwagon – but that is starting to change.
Twitter’s new age-checking tool, currently being tested by several big brands including Coors Light, is just one example, which is spearheading the shift. With a single click confirming their age, Twitter users will soon be able to follow any alcohol brand they so choose. As a result more and more alcoholic brands such as Beam and Heineken are flocking to the site to create new marketing initiatives and experiences for their customers. Read More
While alcohol brands have been busy on Facebook, with Diageo among others last year striking a multi million dollar deal for its brands including Smirnoff and Guinness, they have been slower to get to grips to Twitter.
In part this has been down to how they tackle the age requirement that followers should be over 18 in the UK or 21 in the US. But a new age checking tool is currently being tested in the US that could change all of that.
The Twitter age-checking tool is currently being tested by several big brands including Coors Light. With a single click confirming their age Twitter users will be able to follow any alcohol brand they so choose. Read More
Brands are being increasingly successful in social media by using humorous mascots, according to the WSJ. We’ve seen plenty of evidence of that in the UK with Dulux recently reinstating its dog and how brands as diverse as Burger King’s “The King”, Compare the Market (Meerkat) and Go Compare with its opera-singing mascot, Gio Compario, have used them.
The report says that ad executives believe consumers on Facebook are more likely to bond with a character than the traditional company page on the social-media website pumping out company and product news. Read More
UPDATED This is what Philip Gladman, Diageo’s Western Europe white spirits marketing director, said yesterday while speaking at ISBA annual conference. His argument was that, yes, “size matters” and that unless brands could attract one million plus followers they should abandon social networks.
It is when you read statements like that you really understand that there are people out there, many in senior positions, who really don’t get it. Read More