Even before Facebook rolled out ‘Like’ pages in April 2010 Mark Zuckerberg’s juggernaut dominated the brand marketing space across social media. Diageo is just one of many companies to have signed multi-million pound deals with the site in recent years, to bring unique brand experiences for its Smirnoff and Guinness products to Facebook’s young, media-savvy digital audience. Despite this, however, many have been slow to jump on the Twitter bandwagon – but that is starting to change.
Twitter’s new age-checking tool, currently being tested by several big brands including Coors Light, is just one example, which is spearheading the shift. With a single click confirming their age, Twitter users will soon be able to follow any alcohol brand they so choose. As a result more and more alcoholic brands such as Beam and Heineken are flocking to the site to create new marketing initiatives and experiences for their customers. Read More