The anatomy of a Daily Mail homepage (or how they work their content to leapfrog over HuffPo)
As BrandRepublic has reported today, MailOnline has overtaken the Huffington Post to become the world’s second largest ‘newspaper’ site.
It receives plenty of criticism for its editorial stance, in particular for its inflammatory stories on immigration, benefit cheats and the sexuality of recently deceased pop stars. Then there’s the incessant focus about women in the public eye being too fat, too thin, too old, too young, too fertile, too sterile, too rich, too poor, too pretty, too ugly, too drunk, too boring….you get the idea. Read More









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