Tag Archives: Crowd sourcing

Sponsored: Can you turn an app into a story people want to share?

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Pixability, a company providing YouTube marketing software reported that the top 100 brands, as defined by Interbrand’s “best global brands”, post an average of 78 videos each per month. This is encouraging as it shows that big brands understand the importance of content. Unfortunately, more than 50% of these videos fail to reach 1,000 views. Shifting marketers’ mindset from creating ads, to telling engaging stories is hard…

One of our clients, KLM wanted to engage a young, tech-savvy audience in Asia through online videos to let them know of its travel app that allows passengers to plan, manage and share their share their journeys entirely from their smartphones. KLM was very aware that communicating solely on product features does not make for shareable content. Read More »

Sponsored: Can a brilliant creative idea come from a crowd?

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We all know the saying: “No statue was ever erected to honor a committee.” This is often attributed to David Ogilvy to highlight how compromises that stem from a group could level down creative thinking.

But what if instead of a committee, you could tap into the collective creative power of a crowd? A crowd composed, not of disengaged employees turning up for a forced brainstorming session but hundreds of passionate, creative individuals working in parallel to crack your creative challenges…
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The wisdom of the crowd: can tweeters predict the name of new royal baby? [infographic]

sir francis galtonThe baby expected by Prince William and, to give her her full title, Catherine, Duchess of Cambridge, is to be a girl called Alexandra – going by the phenomenon identified by Sir Francis Galton as ‘the wisdom of the crowd‘, or in this case, the ‘wisdom of a crowd of social media users’.

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The job of journalism now is not to compete with Twitter but to coexist

A good read from Suzanne Moore on the Guardian on how Twitter has changed journalism.

There has been so much written about its impact this past week, some of which I touched on yesterday regarding Boston, and last month in a piece looking at ‘how Twitter won the social media battle for journalism’. Read More »

The Vaccines use instagram and crowdsourcing to create their new music video

Instagram, the app which allows you to share sepia-hued photos instantly, currently has has around 10 million users with over 250 million photos shared so there’s plenty of material to crowdsource your video from.

The Vaccines decided to give their fans the chance to be in the latest music video for the song ‘Wetsuit’. Read More »

The Fallacy of Email’s death by Social Media

There has been a lot of talk of social media being the death of email, especially with the latest developments at Facebook. Sorry, I just can’t see that yet. At Jobsite we are currently sending out over 5,7m job alerts per week (a year on year increase of 33%) which result in over half of all job applications made. And social media delivers not even a fraction of that. What I can see however, is that social media enhances email and email enhances social media -another proof point of the increasing convergence of media channels. Read More »

Crowd-sourcing – hot or not?

In the words of Mugatu in comedy flick Zoolander, crowd-sourcing is “so hot right now”. Dell want to launch a new computer – first thing they do is listen to the needs of the crowd across their Ideastorm crowd-sourcing app. President Obama wants ideas on how to develop up his new Recovery.gov project – first thing he does is run an open Dialogue process with the IT community using the Dialogue App. Read More »

IBM turns to crowd sourcing to develop new campaign

Perperami has done it and now IBM, Microsoft and others are turning to crowd sourcing to develop new ad campaigns and incorporate the findings with traditional research.

The Wall Street Journal reports that IBM, Microsoft and other brands, including casino operator Harrah’s Entertainment, are experimenting with developing their new advertising campaigns based in part on what consumers are talking about online.

They are using key words searches to find out what consumers are and what they are not saying about their brands. One example is IBM’s Lotus brand. A new ad created by Ogilvy North America reflects findings “that consumers tend to talk online about meetings, rather than the technologies that enable them”.