The baby expected by Prince William and, to give her her full title, Catherine, Duchess of Cambridge, is to be a girl called Alexandra – going by the phenomenon identified by Sir Francis Galton as ‘the wisdom of the crowd‘, or in this case, the ‘wisdom of a crowd of social media users’.
Tag Archives: Crowd sourcing
There has been so much written about its impact this past week, some of which I touched on yesterday regarding Boston, and last month in a piece looking at ‘how Twitter won the social media battle for journalism’. Read More
Instagram, the app which allows you to share sepia-hued photos instantly, currently has has around 10 million users with over 250 million photos shared so there’s plenty of material to crowdsource your video from.
There has been a lot of talk of social media being the death of email, especially with the latest developments at Facebook. Sorry, I just can’t see that yet. At Jobsite we are currently sending out over 5,7m job alerts per week (a year on year increase of 33%) which result in over half of all job applications made. And social media delivers not even a fraction of that. What I can see however, is that social media enhances email and email enhances social media -another proof point of the increasing convergence of media channels. Read More
In the words of Mugatu in comedy flick Zoolander, crowd-sourcing is “so hot right now”. Dell want to launch a new computer – first thing they do is listen to the needs of the crowd across their Ideastorm crowd-sourcing app. President Obama wants ideas on how to develop up his new Recovery.gov project – first thing he does is run an open Dialogue process with the IT community using the Dialogue App. Read More
Perperami has done it and now IBM, Microsoft and others are turning to crowd sourcing to develop new ad campaigns and incorporate the findings with traditional research.
The Wall Street Journal reports that IBM, Microsoft and other brands, including casino operator Harrah’s Entertainment, are experimenting with developing their new advertising campaigns based in part on what consumers are talking about online.
They are using key words searches to find out what consumers are and what they are not saying about their brands. One example is IBM’s Lotus brand. A new ad created by Ogilvy North America reflects findings “that consumers tend to talk online about meetings, rather than the technologies that enable them”.