Only 16% of Twitter Talk is Conversation? So What?
Last week saw the publication of research by Agency i360, which examined the type of communications brands are pushing out on Twitter. At first glance, the report’s findings seem to portray a damning indictment of digital marketers, who it transpires are only using 16% of their tweets for customer conversation. So are these marketers missing the point? Or is this research short-sighted? Read More
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