Tag Archives: consumer research

Only 16% of Twitter Talk is Conversation? So What?

Last week saw the publication of research by Agency i360, which examined the type of communications brands are pushing out on Twitter.  At first glance, the report’s findings seem to portray a damning indictment of digital marketers, who it transpires are only using 16% of their tweets for customer conversation.  So are these marketers missing the point?  Or is this research short-sighted? Read More »

Average number of social networking “friends” 195

Consumers are increasingly conscious of the information they place on social networking sites with 81% indicating that they think twice before posting something while the average number of friends is put at 195. Read More »