The Wall Blog » communications

Why is the pace of social media change so glacial in some companies?

Eoghan O'Neill — Wed, 31 Oct 2012 17:54:52 +0000

Many organisations are using social media to get closer to their customers, see what they say about their products and/or services ‘in the moment’ and give their business an opportunity to respond to their customers’ concerns or complaints in real time. But there is a growing divide between companies that use social media and those that don’t. Ryanair has chosen not to engage with social media despite operating in an industry that generally does.

Got news? How do you communicate it?

Lisa Devaney — Thu, 04 Aug 2011 18:38:25 +0000

Recently I had a big announcement to share with family, friends and colleagues.

My son Truman Fraser Devaney was born June 1^st.

Planning how to announce this news to everyone became a real challenge of thinking who likes to use what form of communication. My partner and I had to go down the list of names and figure out if the person would get a phone call to their mobile or landline, a text message, a blog post, an email, Skype, iChat, G-Chat, Facebook, Twitter, LinkedIn and in some cases the mail and word of mouth.

80% of in-house PRs don’t get social media

Ben Bold — Fri, 21 May 2010 09:11:18 +0000

Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research from PR headhunter Watson Helsby, which has produced a list identifying the challenges PRs face.

European Mobility Week 2010 Goes Digital to Get People Walking, Biking and Smiling

Lisa Devaney — Fri, 26 Mar 2010 12:14:00 +0000

Planning is now in works for the annual European Mobility Week 2010 to take place September 16-22, and this year’s campaign will see an increasing promotional use of social media by cities across Europe who are embracing digital media to tell stories about how they are reducing use of motorized transport.

Digital Britain Report Will Make PR Sector Think More Digital

Lisa Devaney — Thu, 18 Jun 2009 13:53:00 +0000

With the release of the government’s Digital Britain report this week, it comes at a timely juncture in the industry of public relations, where new technology tools are increasingly being used for communications campaigns, far more than in past years. While the main highlights of the report address infrastructure needs, improving digital access for all and controversial funding decisions for media resources such as the BBC and Channel 4, the ensuing discussions of the report have put digital on the intellectual radar for all, including those crafting PR strategy in what is more and more a fractured, niche-driven digital media landscape.