The Wall Blog » Coca Cola

How savvy digital brands are getting smarter at engaging Generation Y

Shane O'Leary — Fri, 10 May 2013 12:44:01 +0000

If you’ve heard the phrase once, you’ve heard it thousands of times. ‘Content is king’ is a concept that permeates digital marketing.

We’ve seen the rise of YouTube viral ads, and ‘adult’ brands like Paddy Power, Hubspot and Mr Porter turning into journalism houses with the added extra of another core revenue generator.

Tesco and Coca Cola join Facebook’s first UK marketing advisory board

@gordonmacmillan — Wed, 24 Apr 2013 09:13:08 +0000

Coca-Cola, Tesco and EE are among the brands who have been invited to join Facebook’s first UK marketing Advisory Board in what is being seen as a move to boost its reputation among marketers and agencies and to drive advertising spend.

The archaic approach of Ryanair to social media

Simon Pitman — Mon, 04 Feb 2013 08:56:55 +0000

Late last month, it was announced that Robin Kiely had been appointed to what some have referred to as “the worst job in PR” – head of comms at Ryanair. This week, Kiely made his first significant strategic announcement, which certainly raised a few eyebrows. He revealed that his comms strategy was to focus more on what he referred to as “traditional” media, and turn Ryanair’s back on social media.

The Diet Coke ‘hunk’ to return with launch planned for Facebook

Polly Becker — Thu, 24 Jan 2013 12:18:39 +0000

Everbody’s favourite TV ad hunk, Coca Cola’s Diet Coke hunk, is set to return to our screens five years after the brand dropped him. Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the “hunk” to mark the brand’s 30th anniversary. Coke has released a 20-second teaser clip featuring the Etta James track ‘I Just Want To Make Love To You’, which was used in Diet Coke’s famous 1996 ad, which first introduced the ‘Diet Coke’ hunk.

Mobile marketing does not mean mobile advertising

Chris J Reed — Wed, 16 Jan 2013 07:21:59 +0000

Ebay recently decided to stop advertising inside its own apps claiming that “they didn’t need the money” and that it was “spoiling the user experience”. Now there’s a brand that are ahead of the game and realise that the short term benefit of quick revenues could outweigh the long term benefits of customer satisfaction and customer loyalty.

Google and Nike are the most shared social video brands of 2012

@gordonmacmillan — Fri, 14 Dec 2012 08:56:18 +0000

Google is the most successful social video brand of 2012 beating Nike after the technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly.

The Top 20 Most shared social video ads of 2012

Polly Becker — Mon, 03 Dec 2012 10:11:16 +0000

While Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the 2012 Unruly Global Viral Video Ads Chart it is a little-known non-profit that we all came to know the name of that is the year’s overall winner.

Red Bull named number one in list of the Top 100 Social Video Brands

@gordonmacmillan — Mon, 12 Nov 2012 14:42:14 +0000

Fresh from exploits on the edge of space Red Bull has been named number one in a list of the Top 100 Social Video brands having been deemed to have the best overall “social video strategy”. The first Goviral Social Video Equity Report put the energy drink above brands such as Google and Samsung, which came in second and fifth place respectively. Apple and Microsoft both failed to make the top ten, coming in at numbers 11 and 37.

Bond, brands and social: product placement and online buzz

Eoghan O'Neill — Wed, 24 Oct 2012 15:34:44 +0000

Hold on to your seats. Bond is back following a starring role in the Olympic opening ceremony and promises to be better than ever. Expect the clichés: girls, guns, gadgets, glamour. But the question on many lips (have I spent too much time in marketing environments?) is “what about the product placement?”

Which of the London 2012 sponsors won the ‘Socialympics’? [infographic]

@gordonmacmillan — Wed, 12 Sep 2012 11:46:51 +0000

Social media consultancy Sociagility has published a report on the comparative social media performance of the 25 main London 2012 Olympics sponsors that has found those that performed best used social to focus on engagement not just brand awareness.