Tag Archives: Calvin Klein

Newsjacking – Bieber in Horsemeat Banking Scandal

Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’re talking about newsjacking, but by the time you’ve read this, its timeliness might have expired. Read More »

The social Super Bowl 2013 – the winners and losers [infographic]

Budweiser: Super Bowl 2013 campaignThis year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and  Go Daddy doing very well.  The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.

The above advertisers weren’t the only advertisers to do well. The Budweiser Clydesdale commercial, Brotherhood, basically went viral. It was the most shared and watched ad of the Super Bowl so far with over 1.5 million shares and 6 million views (that means every 3.6 people who saw it shared it). Read More »

Oreo wins big on Super Bowl night with Twitter power-out ad

The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.

The power went early in the third quarter, with the Baltimore Ravens leading the San Francisco 49ers 28-6, and the response by advertisers was a true social media one with ads being produced in minutes. Read More »

Social Media and Luxury: The Perfect Bedfellows

Burberry campaign starring Harry Potter's Emma Watson Alex Bowen, CEO of Oscar De la Renta, once said: “We could not have been more wrong in our expectation of the internet.” This was his jaw-dropped response to selling an $80,000 dress online.

But with Burberry having just announced some impressive trend-bucking sales (29% revenue increase in the first half of its financial year), and crediting them to digital campaigns, the luxury sector is waking up to the power of digital. Burberry is now dedicating 60% of its marketing spend on digital channels – roughly three times as much as the average digital spend. Read More »

Calvin Klein in major digital push to revive CK One brand

CK One video: screen grab

Calvin Klein is pushing its unisex fragrance CK One in a big digital campaign combining a smartphone app, social media, a website, hidden video footage and the chance for members of the public to feature in the campaign.

The digital push is a global effort which launches properly in March but has already started on the ckone.com website.

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