Facebook has pulled the plug on Burger King’s clever Whopper Sacrifice application, citing privacy issues, after the app was used 233,906 times by 82,771 users in less than a week.
The application, created by Crispin Porter + Bogusky, allowed users to delete 10 of their friends from their friend list in order to get a free Whopper.
It was also, frankly, brilliant.
As part of the campaign, the application also notified the deleted friend that they had been removed from their users friend list using the Whopper Sacrifice app, something that Facebook doesn’t do.
Facebook stopped the campaign for this reason, saying the notification of the de-friending act breaks its privacy rules.
But really, it was the whole crux of the application, what a slap in the face for BK and CP+B.
Finally, when a decent, humorous and clever campaign is developed for the Facebook platform, Facebook shuts it down.
Ouch. Isn’t this supposed to be the future of advertising?
Hopefully the company has some more ideas up its sleeves, as they have been going from strength-to-strength (in my opinion) with their previous burger-scented cologne and Whopper Virgins campaigns. Chin up!
Follow me on Twitter
No doubt in my mind that another slew of awards will follow the launch of the most on brand, site specific app I’ve seen (probably ever). Whopper Sacrifice is such a fun, fresh concept it makes me want to go actually buy a burger in tribute.
“What would you do for a free WHOPPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends.”
As one of the 736 friends of the agency’s popular interactive ECD, I fully expect to be axed. Jeff, just remember we knew each other way back when online advertising was all about optimizing gifs. This app is so clearly spot on and wicked funny that it is even getting what I’d call *real* PR, meaning mass coverage well beyond the expected marketing rags and ranty ad blogs. Way to make your client famous. This story’s everywhere, from the HuffPost to the NY Daily News.
Plus, crossposted on Brand Street.
Okay amigos, delete me on Facebook, but please follow me on twitter