Facebook has pulled the plug on Burger King’s clever Whopper Sacrifice application, citing privacy issues, after the app was used 233,906 times by 82,771 users in less than a week.
The application, created by Crispin Porter + Bogusky, allowed users to delete 10 of their friends from their friend list in order to get a free Whopper.
It was also, frankly, brilliant.
As part of the campaign, the application also notified the deleted friend that they had been removed from their users friend list using the Whopper Sacrifice app, something that Facebook doesn’t do.
Facebook stopped the campaign for this reason, saying the notification of the de-friending act breaks its privacy rules.
But really, it was the whole crux of the application, what a slap in the face for BK and CP+B.
Finally, when a decent, humorous and clever campaign is developed for the Facebook platform, Facebook shuts it down.
Ouch. Isn’t this supposed to be the future of advertising?
Hopefully the company has some more ideas up its sleeves, as they have been going from strength-to-strength (in my opinion) with their previous burger-scented cologne and Whopper Virgins campaigns. Chin up!
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