Last’s week’s b.TWEEN festival delivered as
promised, with many from the digital community gathered in Manchester to seed,
share and sell ideas. Among the two day gathering, there were some magic
Steve Taylor, Director of
Innovation, for Aegis, kept a busy
appointment schedule to counsel participants on their ideas. His valuable
advice to entrepreneurs, creatives and people with the very beginnings of a
potential idea, is fostering the start, and strengthening, of new things to
come in the digital industry.
Keynote speaker Kaiser Kuo, Ogilvy & Mather Advertising (China) Group Director,
Digital Strategy, who is based in Beijing, gave an inside look past what he
described as being “the great firewall of China” in Censorship, Culture &
Chinese Netizens, speech that the Manchester Evening New’s blog The Mancunian
Way covered here.
Attendants loved the fact that he is also one of the founding members of
China’s heavy metal band Tang Dynasty — which looks great in character: 春秋
Kaiser Kuo’s speech, and his rapport with attendants, earned him the title
of being the The most inspirational person at b.TWEEN 08.
Throughout b.TWEEN, expert navigators of the emerging media landscape mapped
the way of the present, and gave insight to the future, with highlight sessions
from, Carolyn Maze, Managing Director, Fluorescent Media,
along with Double Fusion’s David
Miller and Kevin Bacon’s AWAL ,
An All Ages Show
Generational mentoring carried the show, as it was the younger generation
meets the older generation throughout the two days, on stage and off, with both
jellieellie and Bill Tidy presenting, and Channel 4’s Matt Locke giving the big picture view of how the broadcaster is empowering teenage
Most inspiring were the connections and idea sharing happening between
attendants. Idea swapping and support was plentiful and encouraging.
I attended b.TWEEN as a finalist in the Branding Talent competition, with a
seed idea called Rare Fruits . The top prize was
awarded to Robin Cramp
for his Little Me concept for Littlewoods, a great fit for the brand.
Although the Rare Fruits seed idea did not win, what the experience did provide was some
spot-on feedback from the mentors at b.TWEEN, including suggestions for possible next steps.