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Tag Archives: Bots

Research shows high levels of brands talking to Twitter bots, not customers

By Charlotte Henry // 12 June, 2012 – 8:16 am // 1 Comment

Major brands may not be talking to as many people as they thought, according, to a new report.

Professor of corporate communications and digital languages at Milan’s IULM University, Marco Camisani Calzolari, found that in some cases nearly half a company’s Twitter followers were bots. Read More »

Twitter says mobile revenue surpassed web on many days

By @gordonmacmillan // 7 June, 2012 – 2:42 pm // 9 Comments

Twitter CEO Dick Costolo has said Twitter is generating more advertising revenue from its mobile platform than from its website on many days in the last quarter.

Costolo made his remarks whilst speaking at a conference in San Francisco on the day afterFacebook stepped up the monetisation of its mobile service by allowing the majority of advertisers to buy Sponsored Story ads specifically for mobile for the first time. Read More »

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