Professor of corporate communications and digital languages at Milan’s IULM University, Marco Camisani Calzolari, found that in some cases nearly half a company’s Twitter followers were bots. Read More
Tag Archives: Bots
Twitter CEO Dick Costolo has said Twitter is generating more advertising revenue from its mobile platform than from its website on many days in the last quarter.
Costolo made his remarks whilst speaking at a conference in San Francisco on the day afterFacebook stepped up the monetisation of its mobile service by allowing the majority of advertisers to buy Sponsored Story ads specifically for mobile for the first time. Read More