The biggest battle in social media at the moment is being waged on TV, as Facebook and Twitter fight to dominate the market. Arguably Twitter is miles ahead in this battle and it has made the second screen a major priority as we saw recently with its acquisition of social TV analytics firm Bluefin Labs. Twitter will be able to use the data Bluefin digs out to sell to agencies and brands looking for insight in how they are performing in social media.
Posts Tagged: Bluefin Labs
UPDATE: Twitter has confirmed the reports that it has made what is thought to be its biggest acquisition to date, outstripping that of TweetDeck, with the deal to buy social TV analytics firm Bluefin Labs, which if anyone was in any doubt, underscores the increasingly close relationship between the social network and television (see confirmation at the foot of post). Twitter has not said how much it is paying for Bluefin, but industry speculation is that it is spending more than $70m (£44m) based in part on the $20.5m (£13m) Twitter has raised over its four-year life from investors including Softbank and Time Warner.