We’ve reached a significant turning point in the industry, where media really is everywhere. The proliferation of screens, messages, technology and social networks means that we are royally bombarded with a variety of different media wherever we are and whenever we want (or don’t want). That’s a lot of clutter to try and get past and the only way to break through the noise is to have a strong point of view, a view that comes through great content.
The people who have traditionally been able to establish this best are the same people that do it today – great writers and editors; content creators expressing a strong point of view in a first person voice, connecting with their audience, community or readers. These are the people shaping the future of digital media. And the key to engaging those readers is through having this unique voice and a strong point of view, while creating an ongoing open dialogue with your audience, and communicating with them day in day out.