While Starbucks wilts under the pressure of protest and public boycotts Google is showing no such qualms as its chairman, Eric Schmidt, says that he is “very proud” of the company’s tax structure and that efforts to lower its payments to governments like Britain are just “capitalism”.
It is an interesting communications approach to take. Brazen almost. It gives the impression that Google does not care what anyone thinks of it. As the Telegraph reports Schmidt’s certainly comments risk inflaming the row over the amount of tax multinationals pay, after it emerged that Google funnelled $9.8bn (£6.07bn) of revenues from international subsidiaries into Bermuda last year in order to halve its tax bill. Read More