Posts Tagged: Australia

The Daily Poke: Spread the joy

Spread the joyStrawberries and cream, peanut butter and jelly, chocolate and Vegemite… apparently.

Images of Vegemite-filled Dairy Milk have been doing the rounds on social media down under. But until now, many were left wondering whether it was just a photoshopped hoax. Read more on The Daily Poke: Spread the joy…

The Daily Poke: Pepper hacker

Pepper hackerPicture the scene: Mum’s managed to get the whole family to sit down to a tasty lasagne. Only Dad’s glued to the golf on TV, number one son is gaming with someone in Guangzhou, and even the nipper’s not giving her lip, as they’re Backchatting away on their smartphone. Conversation? Forget it. Family time? No chance.

Read more on The Daily Poke: Pepper hacker…

The Daily Poke: Surreally delicious

Surreally delicious 1When you think ‘energy drink’, one brand probably comes flying to mind first. Red Bull may have cornered the market with a strong positioning based on high-octane fun and achievement. But deliciousness, variety and individuality don’t really feature here, nor with any other energy drink brands.

Prancing confidently into this gap is Strangelove. Each of the premium, organic options (Ginger Beer, Blood Orange & Chilli, Smoked Cola, and Bitter Grapefruit) is introduced by its own surreal character ‘inspired by the founders’ past lives and the sins they wish to atone for’. Read more on The Daily Poke: Surreally delicious…

The Daily Poke: Tapping into the sweet spot

DCIM105GOPROThe funny hats. The smoky, pokey thing. The threat of anaphylactic shock. Beekeeping isn’t an easy business. Until now. Revolutionising the world of apiculture, Flow allows you to siphon off the hive’s harvest without stressing out the bees.

It’s literally honey on tap. Happy bees, full jars, no lives lost along the way. Perhaps it will encourage more of us to get involved and make homes for the planet’s essential honeymakers? Read more on The Daily Poke: Tapping into the sweet spot…

Australia’s Gourmet Escape has great UK content but leaves social media thirsty

imageMargaret River in Western Australia is holding their annual Gourmet Escape event this weekend. They are using UK celebrity chef’s to engage the public but their social media strategy lacks any real impact or engaging content.

Read more on Australia’s Gourmet Escape has great UK content but leaves social media thirsty…

Brands need to give customers apps for instant feedback

Customer service has now irrevocably changed from call centres to apps. More and more people demand instant information rather than a distant security obsessed call centres who probably can’t help you anyway!

Instant customer feedback, transactional changes, information on the go is the new customer service that people expect. Unfortunately this is not available from a call centre. Only an app can give you this.

In a recent survey by Nuance Communications for example more half of Australians (2nd highest penetration of smartphones in the world behind Singapore) preferred to access customer service information through an app rather than a call centre.

Read more on Brands need to give customers apps for instant feedback…

Coldplay tap into mobile and content marketing

Mobile and music are great brand partners. Everyone can listen to music on their smartphone and music brands have more access and more options available to communicate to people who are listening to them.

Every major band has an app and there are apps for all music publications from The Rolling Stone to NME. The ability to engage on a continuing basis is there through various interactive devices from push messaging to location based exclusive promotions.

Music brands though are merely scratching the surface  of what they could do on mobile.

Two examples of two mobile brands that have tried to realise this potential are Indosat in Indonesia and Huawei in Australia.

Read more on Coldplay tap into mobile and content marketing…

Twitter says g’day to Australia

Twitter are beginning to move significantly into AustraliaTwitter looks to be expanding into Australia, as it begins meetings with key bloggers, celebrities, and high profile sports men and women in Sydney and Melbourne. Some news sources believe that the office in Australia could be opened in time for Christmas next year.

This meetings will be held by Mike Brown, who is head of international development for Twitter, and will also feature Omid Ashtari, the head of Twitter’s sports and entertainment team and Jenna Mannos, from the same team, via video link.

Read more on Twitter says g’day to Australia…

Don’t be a social network like Facebook if you want to thrive

Despite the overarching reach of Facebook and Twitter, people are flocking more and more to niche services. Research by Experian shows that Between July 2011 and July 2012 use of both Instagram and Pinterest shot up worldwide, as well as other more specific social services.

In Australia, for instance, Instragram use rose a massive 362%, and a staggering 17, 319% in North America. Here in the UK the rise was over 2000%. Figures were similar for Pinterest, which saw a 798% usage spike in Australia, and 2373% in Hong Kong, and 1489% in the UK. Read more on Don’t be a social network like Facebook if you want to thrive…

Six reasons why traditional marketing strategies are not delivering online

Listen closely and you will hear the ghosts of Australia’s marketing sector speaking. Actually, you don’t have to listen that hard.

They’re all over the place and they’re droning on rather loudly. They just don’t know they’re dead yet. Sadly, neither do the businesses that listen to them and buy their services.

They are the old guard of the marketing sector; those advertising and PR executives who have emerged from their creative and journalistic antecedents and who believe truly in the adage, “there’s no such thing as bad advertising”. Read more on Six reasons why traditional marketing strategies are not delivering online…