Tag Archives: Audi
Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’re talking about newsjacking, but by the time you’ve read this, its timeliness might have expired. Read More
More on the soaring growth of Instagram today, following talk of its ‘Superstorm Sandy Citizen Journalism moment’, with research from Simply Measured that reveals more than half of the world’s top brands or 54% are using the photo sharing network to engage consumers.
Earlier this year it looked at how brands are adopting Instagram and now three months later that is paying off with sizable month-over-month growth.
Since August brands including Starbucks, Burberry, Nike, Gucci and Audi have gained over a million new followers. Add to that MTV which has become the first brand to hit the one million follower milestone. Read More
Ten of the best online ads of January: Volkswagon, Energiser, AA, WWF, Virgin Money, NAB, End7, Lurpack, Nike, Audi
First up from January is Volkswagen’s Super Bowl teaser campaign, The Dog Chorus. No wonder the Empire has gone to the dogs if this is all Darth Vader can muster to strike fear into the hearts of the rebels.
An amazing idea executed beautifully. Now don’t get me wrong, I can see in the Twittersphere that ‘Star Wars’ themed ads are hitting overload – but this a nice follow-up to VW’s excellent ‘Dark Side’ video last year. Read More
This is the year that the Superbowl is getting all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a ‘second screen’, it’s no wonder the main players have woken up to social plug-ins.
The Superbowl has – until now – been the primary platform for blockbusting TV ads. So it’s interesting to see how the big 30-second spot is evolving in the era of social media. Pepsi is tying up with Shazam to let viewers download Melanie Amaro’s (X Factor USA’s winner) performance of Otis Redding’s “Respect”. Audi is looking to use social TV to extend their interaction beyond the commercial break with the hashtag #SoLongVampires. Read More
And, thanks to relentless innovation in creative technology, consumers are certainly getting the opportunity to do exactly that. Whereas TV is restricted to people engaging on a passive viewing-only level, digital has the potential to engage on so many more dynamic and interactive levels. Read More
Now Audi is having a go with what it claims is the world’s first interactive YouTube driving video featuring the new Audi A6. It allows you to steer the car with your keyboard. Read More
Since the advent of social media, there’s a lot of talk about engagement marketing. I like the term “engagement marketing”, as it describes the interaction with customers on an adult to adult level as well as the realisation that the customer is part of the brand. But – besides the fact that marketing was always about customer centricity – remember the move from the 4Ps (Promotion, Place, Price, Product) to the 4Cs (Communication, Convenience, Cost, Customer Solution) – a lot of companies misunderstand the meaning of engagement marketing. Read More