Go Viral’s latest list of the biggest viral videos this month includes appearances from Angry Bird, Siri on iPhone 4S, GoPro, Nike’s Jordan Melo M8, British Airways and the Hot Girl vs. Zombie among others. Read More »

Since the launch of the G1 in 2008, it looked like the mobile device industry was a two horse race with iOS and Android, uh-humm, streaking ahead of everyone else. This all changed with two big industry announcements: Google buying Motorola’s mobility division and Amazon launching the Kindle Fire. In two foul drops of a press release, my dreams of a world where all devices worked together seamlessly regardless of the operating system or manufacturer were shattered as I was reminded that there is no section covering ‘playing nicely together’ in the capitalist’s handbook. Read More »

Twitter CEO Dick Costolo said yesterday that it has 100 million active users and half of those sign in daily.

Speaking at the Web 2.0 Summit in San Francisco Costolo also confirmed that Twitter is now worth $8bn. The $8bn valuation figure had been attached to Twitter back in the Summer when Twitter raised an additional $800m. “Let’s just call it an even $8 billion,” Costolo said on stage when he was asked how much Twitter was now. Read More »

Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.

Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read More »

Sad news today with the death of Steve Jobs. One of the great figures to come out of Silicon Valley has gone. The co-founder and man behind the Apple brand only stepped down as chief executive of the company back in August and sadly has died at the age of 56 after a long battle with cancer.

Barack Obama said the world had lost a visionary. From the Lisa, to the Apple Macintosh, through the iPod, iPhone and iPad it is hard to argue otherwise. The infographic below shows a history of the most memorable moments and products in Jobs’ long career as well as some great quotes about their design, the competition and the technology. Read More »

Much excitement today as the world waits for a fresh technologicial distraction as Apple prepares to unveil a new iPhone. Apple CEO Tim Cook will step on stage and either announce an iPhone 5, an iPhone 4S, or maybe even both.

Most are guessing that the long wait between the iPhone 4 (pictured) will today heralds the arrival of the iPhone 5, but while we wait enjoy this short very cool infographic history. Hover your mouse over the infographic to reveal pictures, videos and links from iPhone history including the launch date of each phone. Read More »

On the day that Steve Jobs steps down as Apple CEO, there is lots of great Apple coverage around today showing some of the ads of Apple past and Apple’s history as presented by Steve JobsMore, but if you haven’t seen this video you really should.

It is the Original 1984 Macintosh Introduction: the magic moment, when Steve Jobs unveils the Macintosh and releases it from its bag. Read More »

In my previous post I suggested that too many brands use social media marketing in a tactical rather than strategic way. Now I want to look at how social media can serve best when strategically leveraged to create customer value.

One of McKinsey’s frameworks for improving customer benefits suggests three areas of concentration: functional, process and relationship. Social media, as a mechanism to create customer value, can touch upon all three of these pillars and, by harnessing digital platforms and new ways of interacting with consumers, brands can create more value and as a result, willingness to pay. Read More »

The updated Linked in iPhone app

For obvious reasons Google has long-trumpeted the notion that brands should create a mobile optimised site first before developing a costly iPhone app.

While Google now offers a free way of doing so with its recently launched Mobilize tool, brands are looking to create more sophisticated mobile sites as they start to realise that the only way isn’t necessarily Apple. Read More »

Without a solid strategy, forays into mobile marketing and m-commerce could do more harm than good, warns Shane Leahy, Group CEO at Oxygen8 Communications.

With the accelerating proliferation of smartphones and tablet devices, there is mounting urgency for businesses to incorporate the mobile medium into their promotional communications and sales strategies. Read More »