The Wall Blog » Apple

Indonesia – the world’s most social mobile centric country

Chris J Reed — Thu, 09 May 2013 07:05:38 +0000

Over 60 million mobiles will be purchased in Indonesia in 2013, a staggering figure. With a 114% penetration rate of mobiles this market is driven by the replacement market and social media.

The Social Media era of sponsorship

Neil Oakley — Wed, 08 May 2013 11:58:46 +0000

As its legacy continues to grow, last year will forever be the year of London 2012, one of the greatest events ever to grace the sporting world. It also happened to fall within what the industry is calling ‘The Social Era’ of sponsorship.

Ten years of Apple’s iTunes – How the face of music changed [infographic]

Cameron Farrelly — Tue, 30 Apr 2013 07:23:35 +0000

Over the past ten years iTunes has drastically changed the way we share, purchase and consume music. It has given us unrestricted and portable access to music’s extensive back catalogue and taught the masses the art of a perfect playlist. iTunes has pioneered a listening revolution.

Apple meets with Beats as Dr Dre firm plans to rival Spotify in music streaming

@gordonmacmillan — Wed, 06 Mar 2013 15:06:32 +0000

Apple has reportedly held talks with Beats Electronics, the headphones firm founded by hip-hop producer Dr Dre and Jimmy Iovine, about its new music streaming service for which it this week raised $60m.

Netflix’s House of Cards: Full house or trumped?

Chris J Reed — Mon, 25 Feb 2013 23:42:23 +0000

Netflix’s unique content play, “House of Cards”, starring Kevin Spacey, has satisfied its subscriber base in the US according to a small survey by Cowen. It has also made their subscribers more loyal.

Android dominates worldwide: 2013 mobile market share [infographic]

Gregory Lyons — Thu, 31 Jan 2013 12:59:30 +0000

Every year we like to take a look at the state of mobile usage around the world, what platforms dominate in each country and how this has changed over time. The last 12 months have seen some interesting changes in the mobile landscape with Android being the biggest winner and Nokia the biggest loser. In the UK BlackBerry continues to hold on for dear life as it slips from 2nd into 3rd position, dropping 11 percentage points over the last 12 months.

Can Blackberry bounce back this week? Tell us if you’ll choose RIM again

@gordonmacmillan — Tue, 29 Jan 2013 09:06:08 +0000

Some tech writers have been getting a little frothy about Research in Motion’s chances of pulling a huge save out of the bag this week as it rolls out its new BlackBerry 10 operating system and a couple of new phones. It is a precipice moment in RIM’s history. There is going to be a $3.7m (£2.3m) 30-second Super Bowl TV spot and masses of other marketing activity to build buzz. It needs it.

Singapore leads the world on smartphone penetration – bad news for Apple

Chris J Reed — Fri, 11 Jan 2013 00:24:16 +0000

Singapore has the greatest penetration of smartphones in the world, 90% of the 5.3 population according to the MMA, 92% according to Flurry. 2^nd is Australia with 70%. Countries like the UK and America have only just passed 50% amongst the general population, over 70% amongst 15-65 year olds.

The future of loyalty is mobile

Chris J Reed — Fri, 23 Nov 2012 02:38:59 +0000

Twenty-three percent of the top 100 brands enable consumer outreach and engagement via mobile and social networks using phones, smartphones and tablets, according to a new report from Brand Keys.

Apple and Amazon dominate. You have to go to number 12 on the list before you are not dealing with a tech brand that has a natural fit into mobile.

Red Bull named number one in list of the Top 100 Social Video Brands

@gordonmacmillan — Mon, 12 Nov 2012 14:42:14 +0000

Fresh from exploits on the edge of space Red Bull has been named number one in a list of the Top 100 Social Video brands having been deemed to have the best overall “social video strategy”. The first Goviral Social Video Equity Report put the energy drink above brands such as Google and Samsung, which came in second and fifth place respectively. Apple and Microsoft both failed to make the top ten, coming in at numbers 11 and 37.