Posts Tagged: Apple

You wear it well: Engaging with consumers on wearable devices

WEB_wearables_technologyApple unveiled its latest update to the Apple Watch this month, introducing third-party apps that can now be downloaded in isolation from the iPhone.

With the recent entry of key industry players like Apple into the wearables sector, the demand for these devices has risen. So much so that YouGov estimates that there will be 6.1 million wearable device owners in the UK by the end of 2015 and Juniper research says that global retail revenue from wearable devices will have reached $53.2bn (£34.9bn) by 2019. Of this, smart watches are expected to replace fitness devices as the most purchased wearables category by 2017.

With more and more consumers expected to purchase smart watches in coming years, these devices have the potential to become ‘consumer companions’ comparable to the smartphone. As a result, they provide brands with the ability to get, very literally, closer to their target customers. Read more on You wear it well: Engaging with consumers on wearable devices…

Apple event: Looking beyond the buzz



Apple’s social media policy is perhaps the most simple of all major businesses, in that it ignores it completely and by doing so generates a community and conversation large enough to make Kim Kardashian blush. Last night was no different.

From giant iPads to 4K selfies, Twitter once again exploded in a hysterical chatter that would undoubtedly sound like a wailing banshee should it have been audible. Read more on Apple event: Looking beyond the buzz…

Is Apple Pay the beginning of a new future in digital marketing?

WEB_Apple_Pay_HSBC_MastercardThere is no doubt that contactless payments are the future of spending. And although this has obvious and documented benefits for the retail sector in terms of easing the payment process for customers, technology like Apply Pay is also a brilliant new tool for digital marketers to use in their marketing mix.

Released in the UK on 14 July, Apple Pay is the brand’s latest technology that allows customers to spend in-store and online using just their iPhone, iPad or iWatch.

For digital marketers, Apple Pay is a new phenomenon that could become an extremely useful tool when it comes to collecting data on customer spending habits. Read more on Is Apple Pay the beginning of a new future in digital marketing?…

The death of the challenger brand in the tablet market?

tabletIn 2010, Steve Jobs went on stage at the Yerba Buena Center in San Francisco to unveil what Apple hoped to be a revolutionary product that would disrupt the computing world. The shift was not as dramatic as planned.

Up until the iPad’s release the tablet market had consisted of niche products outside of the mass market. Needless to say, following the introduction of the iPad the competition in the tablet market increased further with manufacturers such as Samsung, Amazon, Google, Sony and Tesco creating their own devices.

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise’ that Apple creates, 51Degrees has pulled together data from more than three billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.) Read more on The death of the challenger brand in the tablet market?…

Firefox’s Flash block: Native content 1 – online advertising 0

WEB_keyboard_computerFrom Apple’s announcement that its mobile iOS9 Safari update will activate ad blocking by default and the IAB/YouGov’s finding that 15% of Brits now install ad blockers, we’re locked in an intensifying battle with ad blockers.

To make matters worse, Firefox just announced it will block Flash by default on all its web browsers. This marks another nail in the coffin for online advertising because so many online ads make heavy use of Flash. Try, for example, blocking Flash in your browser then visiting big UK newspaper sites. You’ll see a conspicuous number of grey boxes.

Firefox justified its move by citing multiple security issues that have been identified in the Flash platform. But Apple – who famously never allowed Flash on its mobile or tablet operating systems – doesn’t feel the need to justify Flash-blocking. And it looks like Facebook is following in Apple’s footsteps, with rumours that they now also believe Flash should be killed off. This is especially alarming because many Facebook apps and games are platformed on Flash.   Read more on Firefox’s Flash block: Native content 1 – online advertising 0…

HSBC’s mistaken tweet gave investors the edge on Apple

hsbcEven the smallest slip of the tongue on social media can affect the markets and HSBC’s blunder on Sunday was a great example. You may or may not have seen the error, but it was only tiny and the tweet wasn’t even there very long. However, it was there long enough to cause a stir. An overzealous social media executive accidentally let slip that Apply Pay was due to launch today (14th July).

While this might not seem a massive issue, once out on social media, it’s almost impossible to make it disappear. Our data tracing system at Digital Contact crunches millions of data points every second and on Sunday evening showed a huge spike in noise around Apple at around 10pm. Read more on HSBC’s mistaken tweet gave investors the edge on Apple…

Will Apple Music match up to Spotify?

apple music banner wall

Apple oh Apple. While this week it’s been all about Apple Pay, just last month all eyes were on Apple Music. Initially launched on 30 June, the product has so far been made available across all Apple products and PCs, but the global giant naturally has bigger plans.

While the date has not yet been set, rumours are flying that Apple could be making the app available on Android devices this autumn. But what does this move signal, much speculation abound? Read more on Will Apple Music match up to Spotify?…

The end of media?

social media ads banner wallThe managers of large media groups I meet tell me that 15-35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers has exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair.

This trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9. The stock prices of several ad tech stars such as Criteo tumbled following Apple’s decision. And keep in mind that mobile traffic represents 50-70% of the audience of the major media sites. Read more on The end of media?…

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read more on The content river (or why Amazon is called Amazon)…

Wearables: The future of publishing now

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

Spearheading the new digital platform are tech giants Samsung, Google, and most recently, Apple, which have all invested heavily in watches capable of displaying content from apps and online. Read more on Wearables: The future of publishing now…