Posts Tagged: Apple

The death of the challenger brand in the tablet market?

tabletIn 2010, Steve Jobs went on stage at the Yerba Buena Center in San Francisco to unveil what Apple hoped to be a revolutionary product that would disrupt the computing world. The shift was not as dramatic as planned.

Up until the iPad’s release the tablet market had consisted of niche products outside of the mass market. Needless to say, following the introduction of the iPad the competition in the tablet market increased further with manufacturers such as Samsung, Amazon, Google, Sony and Tesco creating their own devices.

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise’ that Apple creates, 51Degrees has pulled together data from more than three billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.) Read more on The death of the challenger brand in the tablet market?…

Firefox’s Flash block: Native content 1 – online advertising 0

WEB_keyboard_computerFrom Apple’s announcement that its mobile iOS9 Safari update will activate ad blocking by default and the IAB/YouGov’s finding that 15% of Brits now install ad blockers, we’re locked in an intensifying battle with ad blockers.

To make matters worse, Firefox just announced it will block Flash by default on all its web browsers. This marks another nail in the coffin for online advertising because so many online ads make heavy use of Flash. Try, for example, blocking Flash in your browser then visiting big UK newspaper sites. You’ll see a conspicuous number of grey boxes.

Firefox justified its move by citing multiple security issues that have been identified in the Flash platform. But Apple – who famously never allowed Flash on its mobile or tablet operating systems – doesn’t feel the need to justify Flash-blocking. And it looks like Facebook is following in Apple’s footsteps, with rumours that they now also believe Flash should be killed off. This is especially alarming because many Facebook apps and games are platformed on Flash.   Read more on Firefox’s Flash block: Native content 1 – online advertising 0…

HSBC’s mistaken tweet gave investors the edge on Apple

hsbcEven the smallest slip of the tongue on social media can affect the markets and HSBC’s blunder on Sunday was a great example. You may or may not have seen the error, but it was only tiny and the tweet wasn’t even there very long. However, it was there long enough to cause a stir. An overzealous social media executive accidentally let slip that Apply Pay was due to launch today (14th July).

While this might not seem a massive issue, once out on social media, it’s almost impossible to make it disappear. Our data tracing system at Digital Contact crunches millions of data points every second and on Sunday evening showed a huge spike in noise around Apple at around 10pm. Read more on HSBC’s mistaken tweet gave investors the edge on Apple…

Will Apple Music match up to Spotify?

apple music banner wall

Apple oh Apple. While this week it’s been all about Apple Pay, just last month all eyes were on Apple Music. Initially launched on 30 June, the product has so far been made available across all Apple products and PCs, but the global giant naturally has bigger plans.

While the date has not yet been set, rumours are flying that Apple could be making the app available on Android devices this autumn. But what does this move signal, much speculation abound? Read more on Will Apple Music match up to Spotify?…

The end of media?

social media ads banner wallThe managers of large media groups I meet tell me that 15-35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers has exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair.

This trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9. The stock prices of several ad tech stars such as Criteo tumbled following Apple’s decision. And keep in mind that mobile traffic represents 50-70% of the audience of the major media sites. Read more on The end of media?…

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read more on The content river (or why Amazon is called Amazon)…

Wearables: The future of publishing now

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

Spearheading the new digital platform are tech giants Samsung, Google, and most recently, Apple, which have all invested heavily in watches capable of displaying content from apps and online. Read more on Wearables: The future of publishing now…

What U2 and Thom Yorke can teach us about online content

U2 Apple launchThe last month has seen two of the world’s biggest music artists – U2 and Thom Yorke (of Radiohead fame) – release albums exclusively through digital channels, but with vastly different distribution methods.

U2 were widely criticised for ‘forced gifting’ their album into the iTunes libraries of 800m unsuspecting users. Thom Yorke was applauded for continuing to find new ways of selling his/Radiohead’s music online.

We can learn a great deal about how to best create and distribute online content from the music industry. The stark contrast between these two releases provides a great list of dos and don’ts for brands and agencies. Read more on What U2 and Thom Yorke can teach us about online content…

Money can’t buy you affinity

Money by Tax Credits:FlickrIncreasingly, consumers and the markets alike favour brands offering content that can be easily shared. The news site BuzzFeed, for example, has just secured $50m of funding which, according to The Guardian, raises its value to three times more than the Washington Post. BuzzFeed’s whole concept has been designed with social media in mind (apparently 75% of its traffic comes via social media users) and it rewards its writers not by the number of readers attracted by their work, but by the number of times their articles are shared online.

It’s clear that BuzzFeed is becoming one of a new breed of ‘strong’ brands. However, traditional methods of evaluating brands don’t take social status into account. So current brand rankings such as the Interbrand index are more likely to reflect the size of a promotional budget rather than the loyalty and engagement of customers.

For instance, Samsung has featured highly on the Interbrand index for the past five years. Yet it’s known for mimicking the design of competitive products and buying market share with large advertising budgets. On the other hand Apple earns its valuation by investing in product alone. Read more on Money can’t buy you affinity…

Did Apple and U2 officially make music worthless?

U2 Apple launchMusic stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music and then they go and give away an entire album and wonder why people don’t value music.

U2 and Apple have continued their collaboration in a much missed announcement at the launch of the iphone 6 and iWatch last week by giving away U2’s new album for free.

U2 have been promised over $100m worth of marketing by Apple in return, however this is merely promoting Apple more than U2.

Why? Because the angle is that you have to have the iPhone and iTunes to enjoy the new U2 music for free. That’s not promoting U2 it’s promoting the platform that you can listen to U2 on. For free.

Read more on Did Apple and U2 officially make music worthless?…