Samuel Adams is crowdsourcing a beer. I’m dubious(too many brewers and all of that), but it is an interesting social experiment. But is too much colloboration a bad thing?
Through a Facebook app, you get to choose the colour, clarity, malt, hops and yeast. The crowdsourced beer will then be available in a select few bars in Austin during the South by Southwest Festival in March and at the Sam Adams Boston Brewery. Read More
A report out today ranks the social media performance of the world’s most valuable brands. It puts Google as overall clear leader with Disney, Apple, Starbucks, Blackberry and Coca-Cola as runners-up.
The report also names and shames the bottom five social performers from the top 50 most valuable brands: Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile all score poorly. Others trailing behing include Gillette, IBM and Visa. Read More
Twitter has published its #YearInReview that highlights the leading topics and hashtags of the year.
The top two hashtags demonstrate as clearly as anything the diversity and breadth of what takes place on Twitter. The top one was #egypt followed by Charlie Sheen’s #tigerblood. Is he still winning? Read More
If Sherlock Holmes were around today, he’d often be found chillaxing around the cafes of Baker Street, necking cups of espresso by the bucketload, muttering under his breath about the price of Madame Tussauds tickets, tinkering with his iPad – and, despite himself, instinctively sensing which brands felt ‘right’.
Being Sherlock Holmes, and therefore the authority on everything, he’d know that tone of voice and personality used to be qualities mainly associated with copy and art direction, but now they could be attributed to the way a brand ‘feels’ using digital touchpoints too.
Go Viral’s latest list of the biggest viral videos this month includes appearances from Angry Bird, Siri on iPhone 4S, GoPro, Nike’s Jordan Melo M8, British Airways and the Hot Girl vs. Zombie among others. Read More
Since the launch of the G1 in 2008, it looked like the mobile device industry was a two horse race with iOS and Android, uh-humm, streaking ahead of everyone else. This all changed with two big industry announcements: Google buying Motorola’s mobility division and Amazon launching the Kindle Fire. In two foul drops of a press release, my dreams of a world where all devices worked together seamlessly regardless of the operating system or manufacturer were shattered as I was reminded that there is no section covering ‘playing nicely together’ in the capitalist’s handbook. Read More
Twitter CEO Dick Costolo said yesterday that it has 100 million active users and half of those sign in daily.
Speaking at the Web 2.0 Summit in San Francisco Costolo also confirmed that Twitter is now worth $8bn. The $8bn valuation figure had been attached to Twitter back in the Summer when Twitter raised an additional $800m. “Let’s just call it an even $8 billion,” Costolo said on stage when he was asked how much Twitter was now. Read More
Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.
Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read More
Sad news today with the death of Steve Jobs. One of the great figures to come out of Silicon Valley has gone. The co-founder and man behind the Apple brand only stepped down as chief executive of the company back in August and sadly has died at the age of 56 after a long battle with cancer.
Barack Obama said the world had lost a visionary. From the Lisa, to the Apple Macintosh, through the iPod, iPhone and iPad it is hard to argue otherwise. The infographic below shows a history of the most memorable moments and products in Jobs’ long career as well as some great quotes about their design, the competition and the technology. Read More
Much excitement today as the world waits for a fresh technologicial distraction as Apple prepares to unveil a new iPhone. Apple CEO Tim Cook will step on stage and either announce an iPhone 5, an iPhone 4S, or maybe even both.
Most are guessing that the long wait between the iPhone 4 (pictured) will today heralds the arrival of the iPhone 5, but while we wait enjoy this short very cool infographic history. Hover your mouse over the infographic to reveal pictures, videos and links from iPhone history including the launch date of each phone. Read More
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