Tag Archives: Apple

What’s app-ening in emerging markets?

The Apple iPhone 5The app and device battlegrounds are rife with established players and newbies fighting it out to provide the emerging markets with new handsets, alternative app stores and fresh mobile content. New moves include Nokia’s alliance with Android with new releases including the Nokia X, Apple covertly re-releasing the iPhone 4 in India and Samsung set to launch the Galaxy S5 in the UAE.

However, none of the major mobile players have quite cracked the code to success in emerging markets. Competing factors include price point, brand popularity, localised content and viable payment options, but no one has yet found the winning combination. Read More »

Great brand blunders on social media

Great Brand BlundersDissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real gaffes made by brands on social media. Ever wondered how digital marketers can get themselves in such a mess?

My new book Great Brand Blunders (The worst marketing and social media meltdowns of all time…and how to avoid your own)  covers more than 175 marketing misadventures spanning Europe, North America, South America, Africa, Asia and Australasia.  With a roll-call including Apple, BA, Coca-Cola, McDonald’s, Starbucks, Nestlé, Virgin, Ikea, Microsoft and many others on the global A List, it proves that even the mightiest brands can misjudge their marketing from time to time. Read More »

Will Ahrendt’s departure from Burberry signal a shift from theme to scheme?

burberry London Fashion Week catwalkWe’ve heard that Burberry chairman Sir John Peace did his very best to persuade Angela Ahrendts to continue as Chief Executive, knowing full well the likely adverse impact on the share price.  But the joint lures of Apple and homeland were too strong for him and her.  Christopher Bailey is to be promoted to the new role of Chief Creative and Chief Executive Officer and the share price duly fell amidst City scepticism.

No doubt one of the first big challenges the new man in charge will face is the spectre raised by Ahrendts in one of her last public statements as Burberry CEO.  In it she expressed concerns to newspaper Les Echos that China’s slowdown could be more than just a passing phase for the luxury goods sector.  Given the importance to Burberry of its business in China this would undoubtedly put pressure on the short term balance sheet.

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What has any government ever done for us tekkies?

Apple think different(The Not So Secret E-commerce Entrepreneur continues…)

Answer: Well Government did help in giving us Apple and Google

Don’t believe me?

Then check out Marianna Mazzucato’s new book; “The Entrepreneurial State” – it’s certainly an eye-popper.

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What happens when brand fandoms go wrong?!

samsung galaxy 4 adThe power of social media and user-generated content can have a massive impact on brand perception, so it’s not surprising to see marketers increasingly trying to leverage the viral influence of their followers. But cultivating a fandom is a tricky thing. Consumers are a fickle bunch and finding the right mix of exclusivity and public appeal, (not to mention the coveted ‘cool’ status) is a delicate balancing act.

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Identifying the VFM signal from the noise

starter flagThe ‘Not so secret diary of an E-commerce Entrepreneur’ continues… At last – the Seedrs crowdfunding starter flag gets waved next week.

And with it the 90-day race to raise £100,000 of capital for my E-commerce business, the Amano Tongue Cleanser, will be on. I figure it will be like a Formula 1 race – but with more excitement. Lets hope I don’t crash…

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Social Brands 7: augmented experiences

Nike We RunWhen people buy brands, they’re usually paying for something more than a core product or service.

For example, they don’t really pay for the liquid inside a shampoo bottle; they pay for beautiful hair, and for the confidence which that brings.

Ultimately, people pay for benefits; products and services are simply a means to an end.

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Marketing lessons from psychopaths

psychopath booksLike millions of you, I’ve been reading about the psychopaths in our midst. A slew of books posit the theory that roughly one in every 100 of us scores extremely highly in diagnostic checklists of certain personality traits – highly enough to be identified as a card-carrying psychopath.

This doesn’t mean one per cent of the population might, at any moment, extract their neighbour’s spleen and store it in the fridge next to the blancmange. Just because you are a psychopath, it doesn’t necessarily mean you want to kill people.

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Indonesia – the world’s most social mobile centric country

Indonesia – the world’s most social mobile centric countryOver 60 million mobiles will be purchased in Indonesia in 2013, a staggering figure. With a 114% penetration rate of mobiles this market is driven by the replacement market and social media.

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The Social Media era of sponsorship

As its legacy continues to grow, last year will forever be the year of London 2012, one of the greatest events ever to grace the sporting world. It also happened to fall within what the industry is calling ‘The Social Era’ of sponsorship.

So what have brands learnt from it? And what does that mean for sponsorship and the rest of 2013 – already dubbed ‘The Empty Year’?  Read More »