How many people do you know that use an Apple iPhone, an iPad or iTouch? Probably quite a few. Figures estimate that there are now 130 million users of the Apple iOS platform (15 million iPads alone) that powers all these formats.

As a result advertisers have to create campaigns that work across all these new devices, but there’s a significant problem. Read More »

Brilliant! You find something that adds to iPad’s cool credentials and there isn’t a news release to be found, just this teaser clip to make you yearn for an iPad.

It looks like app developers are really starting to ramp up what they can do with the iPad. A lot of apps I’ve played with allow little room for the iPad’s tilt sensors, apart from basic screen rotation, but it’s starting to trickle through as game developers have a go. Read More »

You’ve no doubt heard it before that location is the next big thing. It’s about to get much bigger. With Facebook about to announce new location-based features at their developer conference late this month, location is about to take a giant leap forward.

Combine that with talk of a Foursquare sale, and the growing list of companies (FT and Starbucks being only the most well-known)  starting to use Foursquare check-ins as a whole new form of promotional CRM, and this space is rapidly becoming a hot-bed of focus and innovation. Read More »