Everyone is always going on about apps, especially people like me in mobile marketing but what are the public actually downloading?
With the average number of apps that people have being 41 what are the most popular apps in Singapore and the by comparison the UK? Are they the same? What local differences are there?
The recent story about the new Seesaw crowdsourcing app got me thinking about the impact of digital on decision-making, collaboration and creativity. This is what Seesaw says about itself: “The purpose of Seesaw is pretty simple: you can instantly create a poll by taking a picture, and have friends (and strangers) vote on it. You can then send out a request for decision-making help through social networks or text message.
Tablets are not killing newspapers, they’re offering a lifeline to the revitalisation and rebirth of ‘news brands’ beyond the dreaded paywall, say the experts. Assembled at Newsworks’ Tablet Summit, representatives from the likes of Guardian Media Group, Mail Newspapers, The Independent, Expedia and News International gave their take on the future of the newspaper industry as tablet take-up rockets. Guy Zitter group managing director at the Mail put it starkly. He said it was a case of ”Adapt or die”.
TV success is extremely hard to find. The number of series in the US that started brightly and are never given a second series is never ending. Some real crackers like Alcatraz and Awake failed the first series test and were canned before frustratingly revealing their secrets.
There is one area that had become bankable, marketable and taps into every generational target audience. Fairy tales. And they have used social media to create that lost “Lost” effect that is TV gold.
Two of the most successful TV series of recent times (i.e. they both got commission for a second series in the US) are both based on fairy tales. The first is called Once Upon A Time and the second Grimm.
Picture yourself in this situation – you are wheelchair bound and want to go out to a restaurant in London.
Did you know that 300,000 people in the city face situations like this everyday? If you are mobility challenged, you’ll need to phone ahead and check on whether, or not, the restaurant you have in mind can accommodate you.
Step in Blue Badge Style to the picture, and you’ve now got a website and app that can tell you what restaurants in London are the best for disability access, as well as hotels, pubs, shops and more. Read More
Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today’s world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value.
Golf Live (the worlds leading interactive Golf Event) & Ipsos pushed the boundaries of mobile technology, experimenting with key exhibitors and sponsors. What we found could be revolutionary…. Read More
From the 18th-20th May the worlds leading interactive golf event Golf Live was at the London Club. We partnered with Golf Live to develop an App that will be game changing for event organisers, marketers, exhibitors, sponsors, visitors and researchers. Together Ipsos & Golf Live pushed the boundaries of mobile technology and boldly went where no one has gone before….
The event features star players and celebrities. The world’s leading golf brands attend to showcase new products and engage with consumers. On average over 10,000 visitors attend each year over 3 days. This year’s star guest was 9 times major champion Gary Player.
The purpose of the App was to go way beyond what existing event apps provide: Read More
One application created such a storm when it hit Apple’s iPad last week that you could easily have missed the news that the BBC have finally released apps for the iPhone and iPad. So what app managed to create such a storm that even those without iPads were talking about it? Read More
Lots of publishers have reimagined their magazines as an iPad app, but no one yet has created an iPad-only magazine. Until now. The first issue of a title called Sideways is available from the US app store for $3.99, and appropriately for a magazine that targets earlier adopters its content is focused on that readership’s current obsession – their iPad. Read More
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