Rupert Murdoch’s planned iPad newspaper, The Daily, is to use Tumblr as part of its social media strategy to drive subscriptions.
Good news to hear that it has a social media strategy as last week the indications were that the now delayed Daily would have a website that would only be accessible to subscribers like the the anti-social media approach of The Times. Read More
The Independent has been beavering away to make its website more social with Facebook and has had some excellent results.
Referrals from Facebook grew 680% comparing January and December of 2010, with referrals from Twitter also up 250%. Read More
An Ad Age pundit is giving the thumbs up for the planned New York Times paywall, which should be with us shortly, and is betting it will be a success.
I think they’re right. I think it will be a success too. Not necessarily because it is the New York Times (although big help there), but because it has adopted the right paywall model. Read More
It’s being reported that Rupert Murdoch will be joined on stage by Apple CEO Steve Jobs for the launch of News Corporation’s iPad newspaper, The Daily, which will be unveiled next week (January 19).
It is also being speculated that The Daily will take a page out of the Times anti-social media playbook and lock its associated website away from search and bloggers.
Well that’s embarrassing. Political blogger Guido Fawkes is claiming today that he has more readers than The Times newspaper website, which has seen traffic fall through the floor since it locked its site behind an anti-social media paywall.
His claim is based on figures from Hitwise that suggest only 54,000 people are visiting The Times website each day while Guido has a readership of around 60,000. Read More
The FT reports that the Telegraph is to be the next major UK publisher to begin charging for its website or at least some of its content.
The plans to charge could be in place as earlier as next year following in the footsteps of rival News International that has The Times, The Sunday Times and The News of the World behind a paywall. Read More
With so much being said in the last few weeks about the value of social media to news groups, by the likes of The Guardian and The New York Times its very interesting to read the News Corporation’s Australian titles will not follow the anti-social media paywall approach adopted by The Times and The New of the world in London, which locks away all content and allows nothing to be shared.
It is further confirmation if ever you needed it that News International in London got it wrong and that its paywall is an anomaly not to be repeated in the US or Australia where different, more open, paywalls will or will soon operate. Read More
With the news in Marketing today, that the Daily Mirror is set to charge readers for accessing online content, a tabloid paywall war is brewing. The Mirror’s plans will coincide with those of The Sun, which is expected to put its paywall up next year following sister title the News of the World whose paywall went live last week.
A revealing disclosure from assistant editor for online at The Times, Tom Whitwell, that the Times paywall is not interested in young people. They’re apparently not the target audience. Where exactly does The Times think it is going to get its next generation of online readers from?
More than that The Times does not seem concerned by its lack of connection with this group of readers. Isn’t that odd?
Interesting study from CNN that not only confirms, what we all pretty much knew, that shared news matters more, but it also shows that the value of shared news can be substantiated from an advertising perspective for the first time as well.
The results of the study show a “halo effect” of substantially higher engagement with “recommended” news content and embedded advertising, as opposed to “randomly” consumed content and advertising. Read More
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