Tag Archives: Amazon

Ebook landscape transformed as consumer behaviour evolves

kindle-fireThe ever-changing ebook landscape has evolved once again – tablets and kindles are history.

A recent survey commissioned by Publishing Technology reveals that mobile phone reading is now the dominating force in ebooks.

Almost half (43%) of the 3,000 respondents had read at least one book on a mobile phone in the last year. More significantly, two thirds admitted to reading more on their phones than they did a year ago.

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The problem with Amazon? It’s trying to be too cool

Amazon Fire PhoneAmazon’s losses were almost $400m down on last year. The retail giant’s third-quarter financial earnings report showed dramatically increased sales, but surprise losses of over $400m. It got me thinking. Why do people buy from Amazon today?

Two reasons spring to mind:

1. Convenience: customers know they will find everything they need, at such a good price that they don’t have to spend hours comparing.

2. Reliability: a fast delivery and easy returns process.

In short, Amazon is easy and you know you won’t be disappointed. It does exactly what it says on the tin. Differentiation is great, but it’s only necessary in a few relevant aspects.

Being the first to do “XYZ” may be cool, but online shopping has grown up and today people don’t buy from Amazon because it’s cool – but because it’s convenient and reliable.

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5 tips for a cross-device Christmas

ScreensThis year, technology and communications devices are undoubtedly due to top Christmas wish-lists in the developed world. With the September launch of the iPhone 6 and 6 Plus and October launch of new iPads, Apple is hoping that larger screens, faster internet connectivity and greater product variety will see the US company dominating the Christmas market.

Competition will come from Samsung’s Gear Fit and Google’s Chromecast, with Amazon Fire TV and the low-cost Tesco Hudl also making their way onto the list – while Xbox One and Playstation 4 fight it out to be this year’s must-have games console. Read More »

Amazon’s $970m acquisition of Twitch can be seen as a statement of intent

TwitchNot satisfied being a retailer of products, Amazon is moving increasingly towards being a publisher. It follows the self-publishing movement from Amazon’s Kindle store; curating its own App Store; Amazon Studios creating its own TV shows for Amazon’s Prime Streaming service; and more recently its own video games through Amazon Game Studios. Amazon does not just want to sell you products, it wants to you to be fully immersed in the Amazon ecosystem. We estimate Amazon has roughly 603 million monthly visitors.

Twitch is a video game live broadcasting website that allows anyone to stream themselves playing video games. And while 70% of 16-24 years old watch online TV (as seen in our Entertainment – Q2 2014 report), Twitch and other live streaming websites are a new kind of entertainment, users can interact and converse in real time. Twitch has reported more than 45 million visitors every month and at peak times in the USA drives more traffic than Facebook or Amazon.

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How to avoid the incremental trap

Steps by jara_mae FlickrImagine the scenario: It’s planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements.

It’s such a lovely, feel-good adjective. It’s like the growth is there so long as you can find best practice, harness capability and galvanise action… yes, this is straight from the manual of consultants’ ‘bullshit bingo’.

The problem with incremental is that it says improvement, but with no real effort or worse, anything will do. While businesses are shuffling the deck chairs looking for internal best practice, the consumers and market are making their own best practice. And, at a pace that will outrun any ‘ways of working’ manual or online toolkit. Read More »

Bursting the filter bubble

HenryFrom Benetton developing ‘The Infinite Shelf’ to Samsung launching its bespoke ‘One Stadium Live’ network in time for the World Cup, many brands are finding new ways to flex the opportunities offered by social platforms.

Another example comes from Penguin Random House UK, which launched ‘My Independent Bookshop’ earlier this month, an initiative conceived and developed with Collective London. It’s an online community where authors and book lovers can give and receive personal book recommendations from their very own virtual bookshops.

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The billion dollar marketing lesson

Electricy by cultsoftheshadow FlickrOne billion dollars. That’s big bucks. It also happens to be the amount being spent on Google advertising by Priceline, the owner of popular travel sites booking.com and kayak.co.uk. All to ensure that you see – and use – its own sites first. And the strategy is working. One in every two bookings on travel sites across Europe is now made on a Priceline site, and in the US Priceline recently became the first stock ever to trade above $1000 on the S&P 500.
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London: The European ad tech capital

LondonEyeEdfEnergyAdvertising is big business. And as the gateway to Europe from the US, London has long been regarded as one the most important business hubs globally.

The signs are relentless. PWC predicts that the UK entertainment and media sector will be worth £63 billion by 2016. Crucially, PWC forecasts this will be driven by 12% year-on-year growth in internet advertising; cementing the UK’s position as the largest internet advertising market in EMEA.

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Will Amazon/Facebook link up change the way we shop?

AmazonF-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat. According to Brian Solis “F-commerce gets an “F” because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.

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Brands taking tech into their own hands

tesco hudl tabletIt was only a few weeks ago that Tesco launched its Hudl tablet (pictured) and Argos has just launched MyTablet this week. It’s fair to say that everyone wants a piece of the tech pie. And the pie is not just for the tech giants. We are set to see more and more brands outside the tech sphere develop their own consumer electronics as an effective way to keep consumers close.

Amazon was one of the first brands to take tech into its own hands with the Kindle. Even Amazon has admitted that it makes little profit from the devices themselves but providing a medium to consumers that can help deliver Amazon’s online content – such as books and video – which have much higher profit margins, is clearly the strategy here. By offering consumers a device that costs as little as possible (which consumers will likely only buy once) to then purchase the company’s own online content over and over, Amazon is making a strategic move in both customer acquisition and retention.

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