Posts Tagged: Amazon

4 make-or-break rules for personalisation

Tesco1Brands are working harder than ever to personalise their websites, apps and all other communications. And the leaders of the pack are sturdy consumer brands, such as Tesco and Pizza Hut.

Even the best, however, aren’t yet using their full potential. Here are their four essential tips for personalisation: Read more on 4 make-or-break rules for personalisation…

The right side of the creepy line

Spy photo by Kit:FlickrLate last year Buzzfeed published an article warning people that 5,000 tracking devices had been covertly installed across New York city and were being used to monitor citizens as they went about their daily lives.

Read more on The right side of the creepy line…

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read more on The content river (or why Amazon is called Amazon)…

TripAdvisor has its eye on the personalisation game

Cannes beachBooked a holiday in the past week?

You’re not alone: last weekend was ‘Sunshine Saturday’. Apparently the busiest day of the year for UK holiday bookings as punters – including myself – attempt to break the internet by booking their holidays. Read more on TripAdvisor has its eye on the personalisation game…

Ebook landscape transformed as consumer behaviour evolves

kindle-fireThe ever-changing ebook landscape has evolved once again – tablets and kindles are history.

A recent survey commissioned by Publishing Technology reveals that mobile phone reading is now the dominating force in ebooks.

Almost half (43%) of the 3,000 respondents had read at least one book on a mobile phone in the last year. More significantly, two thirds admitted to reading more on their phones than they did a year ago.

Read more on Ebook landscape transformed as consumer behaviour evolves…

The problem with Amazon? It’s trying to be too cool

Amazon Fire PhoneAmazon’s losses were almost $400m down on last year. The retail giant’s third-quarter financial earnings report showed dramatically increased sales, but surprise losses of over $400m. It got me thinking. Why do people buy from Amazon today?

Two reasons spring to mind:

1. Convenience: customers know they will find everything they need, at such a good price that they don’t have to spend hours comparing.

2. Reliability: a fast delivery and easy returns process.

In short, Amazon is easy and you know you won’t be disappointed. It does exactly what it says on the tin. Differentiation is great, but it’s only necessary in a few relevant aspects.

Being the first to do “XYZ” may be cool, but online shopping has grown up and today people don’t buy from Amazon because it’s cool – but because it’s convenient and reliable.

Read more on The problem with Amazon? It’s trying to be too cool…

5 tips for a cross-device Christmas

ScreensThis year, technology and communications devices are undoubtedly due to top Christmas wish-lists in the developed world. With the September launch of the iPhone 6 and 6 Plus and October launch of new iPads, Apple is hoping that larger screens, faster internet connectivity and greater product variety will see the US company dominating the Christmas market.

Competition will come from Samsung’s Gear Fit and Google’s Chromecast, with Amazon Fire TV and the low-cost Tesco Hudl also making their way onto the list – while Xbox One and Playstation 4 fight it out to be this year’s must-have games console. Read more on 5 tips for a cross-device Christmas…

Amazon’s $970m acquisition of Twitch can be seen as a statement of intent

TwitchNot satisfied being a retailer of products, Amazon is moving increasingly towards being a publisher. It follows the self-publishing movement from Amazon’s Kindle store; curating its own App Store; Amazon Studios creating its own TV shows for Amazon’s Prime Streaming service; and more recently its own video games through Amazon Game Studios. Amazon does not just want to sell you products, it wants to you to be fully immersed in the Amazon ecosystem. We estimate Amazon has roughly 603 million monthly visitors.

Twitch is a video game live broadcasting website that allows anyone to stream themselves playing video games. And while 70% of 16-24 years old watch online TV (as seen in our Entertainment – Q2 2014 report), Twitch and other live streaming websites are a new kind of entertainment, users can interact and converse in real time. Twitch has reported more than 45 million visitors every month and at peak times in the USA drives more traffic than Facebook or Amazon.

Read more on Amazon’s $970m acquisition of Twitch can be seen as a statement of intent…

How to avoid the incremental trap

Steps by jara_mae FlickrImagine the scenario: It’s planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements.

It’s such a lovely, feel-good adjective. It’s like the growth is there so long as you can find best practice, harness capability and galvanise action… yes, this is straight from the manual of consultants’ ‘bullshit bingo’.

The problem with incremental is that it says improvement, but with no real effort or worse, anything will do. While businesses are shuffling the deck chairs looking for internal best practice, the consumers and market are making their own best practice. And, at a pace that will outrun any ‘ways of working’ manual or online toolkit. Read more on How to avoid the incremental trap…

Bursting the filter bubble

HenryFrom Benetton developing ‘The Infinite Shelf’ to Samsung launching its bespoke ‘One Stadium Live’ network in time for the World Cup, many brands are finding new ways to flex the opportunities offered by social platforms.

Another example comes from Penguin Random House UK, which launched ‘My Independent Bookshop’ earlier this month, an initiative conceived and developed with Collective London. It’s an online community where authors and book lovers can give and receive personal book recommendations from their very own virtual bookshops.

Read more on Bursting the filter bubble…