Tag Archives: Amazon

How to avoid the incremental trap

Steps by jara_mae FlickrImagine the scenario: It’s planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements.

It’s such a lovely, feel-good adjective. It’s like the growth is there so long as you can find best practice, harness capability and galvanise action… yes, this is straight from the manual of consultants’ ‘bullshit bingo’.

The problem with incremental is that it says improvement, but with no real effort or worse, anything will do. While businesses are shuffling the deck chairs looking for internal best practice, the consumers and market are making their own best practice. And, at a pace that will outrun any ‘ways of working’ manual or online toolkit. Read More »

Bursting the filter bubble

HenryFrom Benetton developing ‘The Infinite Shelf’ to Samsung launching its bespoke ‘One Stadium Live’ network in time for the World Cup, many brands are finding new ways to flex the opportunities offered by social platforms.

Another example comes from Penguin Random House UK, which launched ‘My Independent Bookshop’ earlier this month, an initiative conceived and developed with Collective London. It’s an online community where authors and book lovers can give and receive personal book recommendations from their very own virtual bookshops.

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The billion dollar marketing lesson

Electricy by cultsoftheshadow FlickrOne billion dollars. That’s big bucks. It also happens to be the amount being spent on Google advertising by Priceline, the owner of popular travel sites booking.com and kayak.co.uk. All to ensure that you see – and use – its own sites first. And the strategy is working. One in every two bookings on travel sites across Europe is now made on a Priceline site, and in the US Priceline recently became the first stock ever to trade above $1000 on the S&P 500.
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London: The European ad tech capital

LondonEyeEdfEnergyAdvertising is big business. And as the gateway to Europe from the US, London has long been regarded as one the most important business hubs globally.

The signs are relentless. PWC predicts that the UK entertainment and media sector will be worth £63 billion by 2016. Crucially, PWC forecasts this will be driven by 12% year-on-year growth in internet advertising; cementing the UK’s position as the largest internet advertising market in EMEA.

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Will Amazon/Facebook link up change the way we shop?

AmazonF-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat. According to Brian Solis “F-commerce gets an “F” because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.

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Brands taking tech into their own hands

tesco hudl tabletIt was only a few weeks ago that Tesco launched its Hudl tablet (pictured) and Argos has just launched MyTablet this week. It’s fair to say that everyone wants a piece of the tech pie. And the pie is not just for the tech giants. We are set to see more and more brands outside the tech sphere develop their own consumer electronics as an effective way to keep consumers close.

Amazon was one of the first brands to take tech into its own hands with the Kindle. Even Amazon has admitted that it makes little profit from the devices themselves but providing a medium to consumers that can help deliver Amazon’s online content – such as books and video – which have much higher profit margins, is clearly the strategy here. By offering consumers a device that costs as little as possible (which consumers will likely only buy once) to then purchase the company’s own online content over and over, Amazon is making a strategic move in both customer acquisition and retention.

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Identifying the VFM signal from the noise

starter flagThe ‘Not so secret diary of an E-commerce Entrepreneur’ continues… At last – the Seedrs crowdfunding starter flag gets waved next week.

And with it the 90-day race to raise £100,000 of capital for my E-commerce business, the Amano Tongue Cleanser, will be on. I figure it will be like a Formula 1 race – but with more excitement. Lets hope I don’t crash…

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The Amazon way: a blueprint for online retailing success

AmazonAmazon is the world’s leading online retailer grossing $61 billion in sales in 2012. Even more impressively, the Gross Merchandise Value (GMV) passing through the Amazon shopping basket is estimated at c. $90-100 billion – including the Amazon marketplace where only commission is recorded as Amazon revenue.

Amazon has been a pioneer in many areas of eCommerce – from technology and operations to site experience and pricing.  But at the core of its success has been the reinvention of retail management.

Amazon has recognised that eCommerce management has more in common with manufacturing than traditional retail.  It has learnt more about management from Toyota than from Tesco.

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Google set to unveil subscription channels

The FT reports that Google could this week unveil “an à la carte subscription service” for some of its specialist YouTube channels as part of an effort to finance a broader range of content.

The initiative would echo recent moves by those such as Netflix and Amazon moving into original content. Read More »

Netflix’s House of Cards: Full house or trumped?

Netflix’s unique content play, “House of Cards”, starring Kevin Spacey, has satisfied its subscriber base in the US according to a small survey by Cowen. It has also made their subscribers more loyal.

However it failed to take off from a word of mouth perspective and the content was mediocre rather than exceptional. In light of this both move from Netflix what is the future of content v’s distribution channels in the digital age and who will gain the most from this change in dynamics?

 

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