Please someone speak to Amazon about its ads and its use of leggy models and bikini clad babes. Amazon’s latest TV ad for its Kindle Fire tablet features Spanish model Karme Boixadera stretching her long legs in New York City where she apparently finds a package on a doorstep (at this point, we don’t know if its hers, but really who leaves an Amazon package on a doorstep in any city!!). Read More
You’ve already heard my views on the subtle ways that realtime media, user-generated content and networks are fundamentally changing the world of journalism. As digital technology weaves its way into every part of our lives, it’s also starting to drastically change consumer behaviour – and with it, the industries and products around us.
The publishing industry has seen some dramatic changes over the past year, and that shows few signs of slowing down in 2012. A few years ago, it was simple – books were published by publishing houses, we bought them from bookshops or online retailers such as Amazon and the author was paid a small royalty for every sale. It was a formula that worked on a basic level.
Procter & Gamble has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.
It follows the launch of a pilot store last year selling a mix of 29 P&G products, which it did in association with Amazon. Interesting move, but you have to wonder why it hasn’t tweaked its offer on Facebook to have some point of difference for fans. Read More
This will make you feel old…or not. A great infograhic (of sorts) from Tumblr blog WhentheWhat, which dedicated to hand drawn timelines.
This one details the dawn of the web and when some of the most important internet firms were founded back in the early 1990s when Margaret Thatcher had not long left office and the Stone Roses second album was still eagerly awaited. Yahoo!, Drudge, eBay, Hotmail and Craigslist are all there. Others are gone. Read More
You’ve probably read the articles here and there about how social commerce is set to be one of the big trends of 2011. I’ve heard from lots agencies who are working on projects with clients to try Facebook stores.
So far this year we’ve already seen fashion brands Asos.com and French Connection open stores on Facebook and now FMCG giant Heinz is getting in on the action selling Ketchup on Facebook. Read More
It is being reported that Google is planning to launch an unlimited subscription service for movies and is considering starting it in the UK first to avoid stiff US competition from Amazon and Netflix.
Google is said to have been in talks with Hollywood studios for months and will look to launch in the UK before expanding to the US. Read More
Who would have guessed? eBay has pipped Apple in terms of social media engagement, according to the the Social Media Reputation Index developed by Yomego.
The major players in technology are unsurprisingly ranked highest Google (3rd) behind eBay and Apple, and Blackberry and Amazon in fourth and fifth respectively. Read More
Is there anything Amazon doesn’t want to do? Last week in the UK Amazon snapped up LoveFilm and this week Amazon plans major expansion into online fresh food and groceries.
The FT is reporting that in the US the online retailer is developing a free weekly home-delivery service for everything from alcohol to fresh fruit and veg. Read More
Does one have to win? It’s a good question. I love my books. I like piles of them in my flat. I may not read them again, but it’s nice to have them.
The Amazon Kindle is also great and growing on me — and the launch of its Kindle ebook lending service will surely boost that. I was chatting to parental friends surprised that some of them were very keen on getting one as well. That seems to show it has real cross generation appeal and so powerful growth that could really damage the book market. Read More
The new Kindle 3G ebook reader has become’s Amazon’s best-selling product ever. They haven’t released the figures yet but say it has overtaken Harry Potter and the Deathly Halllows, which saw 1 million pre-orders when it was released in 2007.
First going on sale at the end of August 2010, the Kindle 3G should make sales of 8 million by the end of the year, a figure which will not go unnoticed by Apple, whose iPad has sold 12 million since its release back in March.
If you got one for Christmas you’ve probably been discussing its merits with relatives and friends.
Half of them will be impressed by the opportunity to store up to 3,500 books in one small tablet and read them on a screen without straining your eyes; the other half will wave a well-thumbed novel in your face and shout about the death of publishing and say there’s nowt wrong with a real book with pages you can turn with your fingers. Read More
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