“If I spend £100,000 on setting up a customer community online, what will I get back?”

Sound familiar? These days, every marketing pound invested has to produce a demonstrable return, and often social media is the hardest return to prove. If you’ve set up a Facebook page and it doesn’t seem to be giving you anything back, you’re not alone. Some of the biggest brands in the world are struggling with how to make social media work. Read More »

You’ve no doubt heard it before that location is the next big thing. It’s about to get much bigger. With Facebook about to announce new location-based features at their developer conference late this month, location is about to take a giant leap forward.

Combine that with talk of a Foursquare sale, and the growing list of companies (FT and Starbucks being only the most well-known)  starting to use Foursquare check-ins as a whole new form of promotional CRM, and this space is rapidly becoming a hot-bed of focus and innovation. Read More »