2012 was the year that saw content marketing truly come into its own. Brands started to take notice; publishing blogs, news, webinars, infographics and creating educational, responsive websites. They began combining owned media (websites, social media accounts and content platforms, like blogs) with paid media (advertising of all kinds, sponsorships).
In short, brands discovered the power of content – in all its forms.
What’s left for 2013, then? This is the year wherein brands’ owned and paid media strategies will take a back step; making way for the big daddy – earned media. Read More