Tesco’s UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.
The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1. Read More
We’ve written several times before about brands finding their social media voice and how difficult that can be. But if brands can get it right, if they can get that certain mix, the results can deliver great levels of consumer engagement. More than that, they can deliver an appreciation that makes the effort worth while and do wonders for how the brand is viewed. This seems to be what Skittles has managed to achieve with its highly entertaining Twitter feed. Read More
With over 900 million users worldwide, and 543 million monthly active users on mobile, Facebook is a marketer’s dream come true. But with recent stories of falling share prices, the social network giant has been exploring new ways of growing its revenue through targeted advertising beyond its website and apps. And it’s just in time.
Just recently, Facebook said that it was testing a “very small number” of ads on third-party apps and mobile websites on Apple’s iPhone and Google Android smartphones.
With users spending upwards of eight minutes each day on Facebook’s mobile site, it is an opportunity that needs to be harnessed. Read More
Twitter brought its #Twitter4brands road show to London yesterday and used the event to highlight the success stories of a number of brands that have scored high levels of engagement on Twitter — far exceeding traditional online advertising.
Adam Bain, president of global revenue at Twitter, pointed to brands such as Porsche, Starbucks and ASOS while Cadbury and Absolute were also highlighted at the packed event on London’s South Bank. Read More
Twitter has become the de facto location for most company’s social media customer service, and it’s becoming more and more common for a brand to have a full time customer service team manning a dedicated Twitter account to deal with customer complaints and enquiries.
It’s not hard to see why; it’s quick, convenient, and simple, and has a huge advantage over traditional lines of customer service in that it’s ‘pro-active’. Using Twitter you can monitor andlisten to customer complaints, and offer assistance before the aggrieved customer has even realized there’s someone listening. Read More
Yesterday, Facebook launched its long awaited “Deals” offering in Europe, but what is it and what does it mean for brands?
Deals, which was launched at the end of last year in the US, allows subscribers of the popular social network to use their smart phones to see what shops have “deals” nearby. Read More
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