Nice idea here from the Guardian to celebrate reaching the Twitter  milestone of one million followers. To mark the occasion it wants to find out more about its followers and where they are tweeting from.

It is asking @Guardian followers to share their view by taking a picture of where they are tweeting from and tweet the picture to @Guardian with the hashtag #1msides – apparently a “selfie” is also acceptable if you’re that way inclined.

It has been promoting the occasion with a Promoted Tweet, which the paper has employed a number of times to date. Read More »

Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I’ve even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing.

Though the wording changes from article to article they generally all follow the same rule: use Google and some advanced queries to pull up websites that return [“KEYWORD” “submit guest post”]  or [“KEYWORD” “Write for us”] or something else along those lines. Read More »

Here at M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be. Read More »

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.

The study, from Twitter UK in partnership with Compete (@Compete), found tweets can directly influence offline behaviour and the more they see the more likely that is to happen. Read More »

Forbes has been speaking to the Mail Online’s global CMO, Sean O’Neal, about its growth in the US and future plans.

What’s interesting is that O’Neal sees Mail Online’s future success coming from winning readers from a diverse group of titles from across the US media spectrum. That list include The New York Times, The Huffington Post and People Magazine.  Read More »

If you have a YouTube channel, you’ll notice that when you log in there’s a notification inviting you to upgrade to ‘YouTube One Channel’ (if you don’t see it and want it, you can get the new design from the One Channel home page).

According to YouTube, this new design for YouTube channels “allows cross-device branding, a welcome video for new visitors and better organization.” It also reflects how many people now access YouTube from different devices – from the smallest mobile screen to a TV through your Xbox. Read More »

One of the biggest questions that people ask about Twitter is what should they be tweeting? What is it that is going to get the best response and score high levels of  engagement and reach?

There has been much written on this question and people have suggested the time of day, use of exclamation marks, the length of tweet and where the link is placed in a tweet are all factors in getting more clicks on Twitter.

It’s the $64m question and while there is no simple answer there are a number of tips you can employ to succeed and Twitter has put together its own series of tips, based on analyses of its internal Tweet engagement data, to help advertisers craft the most engaging Tweets. Read More »

There’s been a fair bit of coverage in the city pages this week, around apparent misuse of Bloomberg customer data by the journalists in its news division.

The allegation, made in the FT and elsewhere, is that Bloomberg journalists had access to data on Bloomberg clients, which include pretty well every banking institution in the world.  Today, the plot has thickened, with news that secure instant messages – for example sent from trader to trader – have been posted online (though they seem to have been hurriedly taken down again). Read More »

Despite our preconceptions about gaming in many cases it goes beyond the simple yearning for entertainment, often fulfilling a deeper need.

The education sector has long been talking about the benefits of introducing gaming elements into the classroom to help students engage and learn better. And a recent survey conducted by academics in the United States has now found that gaming can also be used to improve the effectiveness of traditional health interventions. Read More »

It is not often that you come across a set of self help type career advice that makes a huge amount of sense and is very much worth sharing.

This Slideshare deck from billionaire LinkedIn founder Reid Hoffman is one such set of advice. It’s smart. Particularly if you are about to graduate or even if that day is a few years behind you. Read More »