Latest Posts

2015 – a breakthrough year for video advertising

The Samsung Galaxy: Samsung Galaxy: smartphone brand doubles UK market shareA lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year.

Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend.

With such an eventful year under our belts, I’m confident that this will be the year that online video advertising fully comes into its own. Read More »

The end of Google Glass?

Google GlassThe end of Google Glass, in its current incarnation – yes. As a future viable, perhaps watered down, consumer based product – I doubt it.

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TripAdvisor has its eye on the personalisation game

Cannes beachBooked a holiday in the past week?

You’re not alone: last weekend was ‘Sunshine Saturday’. Apparently the busiest day of the year for UK holiday bookings as punters – including myself – attempt to break the internet by booking their holidays. Read More »

In feed or down low – where should native ads go?

NativeNative ads are fast becoming the go-to choice for online publishers and advertisers alike. But we’re already seeing a split in how publishers use them.

On the one hand you have in-feed native that sits within the main content feed, while on the other you have content recommendations at the base of articles.

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Why brands need to break bad to win

Breaking Bad, photo by The Conmunity - Pop Culture GeeksWhat can we learn in our world from Breaking Bad?

The pioneer and the underdog of a television movement that has in recent times flipped the TV/feature film balance of power.

This isn’t just a story of one man’s transformation; this is a story of transformation of an industry. Read More »

Wearables: The future of publishing now

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

Spearheading the new digital platform are tech giants Samsung, Google, and most recently, Apple, which have all invested heavily in watches capable of displaying content from apps and online. Read More »

How to market to Gen Z

Young browsers: internet use among children is on the increaseIn the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and starting to become much more important to marketers.

New research from mobile marketing agency Global Messaging has revealed that 81% of Gen Z use some kind of social media; 66% list gaming as their main hobby; and 25% left Facebook in 2014.

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New year: New personal brand and 15 reasons why you need one

linkedin is ten years old this weekMany people make New Year’s resolutions which are well intentioned but fall away.

If you want to achieve your business objectives in 2015 you should make a new years resolution to focus on developing your personal brand on LinkedIn and keep it going throughout 2015. It’s now more important than ever.

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Infographic: SEO checklist for 2015

bigstockSeoWordCloudThe seemingly ever-changing SEO landscape, with its nuanced rules around Google’s algorithms and external linking, can be a minefield for even the most digitally savvy marketers.

As such, we were delighted to stumble across this infographic, detailing a simple checklist of points to consider – and those to avoid – when planning or updating your SEO strategy. Read More »

The necessary evolution of attribution

ClickIn an industry where most conversions are still attributed to last click, it’s time that attribution evolved to appropriately recognise every event along the conversion path.

Despite widespread recognition that last click attribution is flawed, it is still used by many brands and agencies due to its convenience and simplicity. Unfortunately, last click has created numerous challenges for the industry, such as incentives being misaligned due to marketing teams operating in competing silos, as well as the potential for conversions to be ‘gamed’ in RTB.

What alternatives to last click should marketers consider when implementing an attribution solution?

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