Reactive content might not be brand new, but it’s still getting a lot of attention from industry and press alike. The Twitter #CreatetheMoment event last week addressed the next step: meticulously preparing for engagement around planned activity, but making it feel as fresh and reactive as those genuinely off-the-cuff moments.
The crowd heard from Rajiv Nathwani (@Rajivnathwani), Social Media Manager for BBC One and BBC Two, who talked about the data and planning that goes into getting the most out of Sherlock on Twitter.
In theory, it’s an easy job. Anything Sherlock-related will do well on Twitter (case in point: the Valentine’s Day screen shot below), especially when it comes with behind the scenes content that’s exclusive to social. Read More