Across Asia, mums don’t like their children to come home with stained clothes. Yet exploring one’s environment and getting dirty in the process is an essential part of growing up. Unilever was looking for powerful, creative yet simple stories to explain to mums across Asia that dirt can be good for a child’s development.
We asked the eYeka community to come up with unconventional and surprising stories that show how mums can be brave and resourceful enough to creatively teach their children an important lesson, through dirt and stains. In just five weeks, we received 88 entries. Read More