You’d be hard pressed to find an e-marketer that doesn’t have an opinion on last week’s Facebook Product Ads announcement, which could be interpreted as direct competition to Google’s Shopping Ads.
It has had a fanfare reception, and understandably so. It is cross-device and exceptionally targeted, which is why there is no doubt it will soon be enjoying a fair share of the adtech pie. So what makes it so innovative, and just how much market share will it be taking from Google?
Consumer wearable tech is not relevant, fashionable or user friendly enough to be as successful as it was tipped to be.
Google Glass has all but failed, and only 1% of the UK are interested in the smartwatch.
The most successful pieces of wearable tech are items that consumers are happy to wear regardless of the tech; take Fitbit and RFID festival wristbands as examples – the design is just as important as the technology.
Us Brits are the third-happiest nation on social media – happier than our US and Canadian counterparts, while coming in just behind the Republic of Ireland and Australia.
That’s according to a new social media happiness report carried out by Brandwatch.
Storytelling: the good old buzzword at your service since the days of yore.
Good – great stories make our world more interesting.
Bad – not everyone is a storyteller (contrary to what they tell you in those social media marketing blogs) and consequently the amount of mediocre content sold as ‘storytelling’ is depressing.
Ugly – stories now automatically seem to come with a digital prefix, or even worse: ‘interactive’.
It’s possibly the most famous headline in advertising. And it’s not without irony that such a succinct summary of one particular VW’s story has spawned almost as many words of deconstructive analysis as Hamlet.
But recently, for me, this ad was placed in a new context. One that gave it a zesty refresh.
Late last year Buzzfeed published an article warning people that 5,000 tracking devices had been covertly installed across New York city and were being used to monitor citizens as they went about their daily lives.
Despite this being grossly untrue – the ‘tracking devices’ were actually simple beacons designed to push advertising messages to consumers who had opted in – the article caused so much backlash the beacons were ordered to be removed immediately.
But the problem here wasn’t the technology, it was the fear generated by lack of information and perceived value.
Marketing has moved from the radio to the TV, to the computer; from the desktop to the mobile in the consumer’s pocket – each one a paradigm shift.
The most recent shift from desktop to mobile created a need for more intimate communications. It’s something that brands still struggle with – a mobile is a very personal space compared to a desktop screen.
Now, commentators are heralding the smart watch as the new frontier.
An automated standard for native advertising has yet to arrive, but pretty soon the worlds of native ads and real-time-bidding (RTB) will merge with the upcoming release of a standard called OpenRTB 2.3.
The Sharethrough team have been leading the development of the OpenRTB 2.3 standard and have created this beginners guide infographic to help give this standard some context.
Hilton has created a partnership with leading concert promoter Live Nation to try and change its rather stuffy brand image to one that is cool, contemporary and in touch with Gen Y and Gen X, in fact, anyone outside of the baby boomers generation. Good luck with that.
This partnership gives their Hilton Honours (I’m spelling it the English way, sorry) Members exclusive concerts, meet and greets and experiences by using their loyalty points. Hilton replaces Starwood who created a similar partnership and called it “SPG: Hear the Music, see The World”. It featured bands like Imagine Dragons and One Republic. That must have worked well.