AMV’s Craig Mawdsley recently spoke out about the meaningless metrics of YouTube, and whilst I’m sure there are many who will write off his argument as the words of an ad man trying to shift the focus away from digital, he makes a valid point.
We do need to break the habit of being fixed on watching the counter tick up. Views alone are not an effective measure of success and they never will be.
However, this doesn’t mean that views don’t have a role to play. Read More