The Wall Blog

Customers getting VIP service with social media compared to traditional call centres

Charlotte Henry — Wed, 16 May 2012 13:53:40 +0000

Brands are becoming ever more sensitive about how they are perceived online – nobody wants to become the latest Addison Lee.

This has led to them become more receptive to responding to complaints and queries posted by consumers in social networks. A new study by Fishburn Hedges shows that 65% of those polled felt social media was a better way to connect with a company than the traditional call centre. Only 7% thought they were worse off using social.

The end of e-Commerce as we know it?

Pascal Podvin — Wed, 16 May 2012 11:50:49 +0000

Since Sainsbury’s Justin King made his comment in February, that smaller retailers should simply accept their fate and die gracefully, the ‘death of the high street’ has been the talk of the media.

General Motors plans to stop advertising with Facebook

@gordonmacmillan — Wed, 16 May 2012 09:15:29 +0000

The WSJ is reporting that General Motors is planning to stop advertising on Facebook after deciding that paying for ads on the social network has little impact on consumers when it comes to car purchases.

Citizen journalism: the changing face of media

James Devon — Wed, 16 May 2012 08:28:06 +0000

The tension between journalists and bloggers has raged ever since “web 2.0” emerged in the new millennium. The journalist is educated and trained, and considered the voice of the nation. Surely they are above other wannabe hacks? But the internet came along and broke this business model, allowing “citizen journalists” to share what they wanted with the world.

4 Ways to Tell Better Stories Through Digital

Mel Carson — Tue, 15 May 2012 23:09:30 +0000

We’ve been asking a number of agency heavy hitters here in the US “How do you successfully bring brand stories to life through digital storytelling?”

One answer from Matt Walsh – VP / Executive Experience Director at Crispin Porter + Bogusky – turned in a total of four, as he spelled out the main considerations you have to make before setting out on a campaign.

A Twitter Q&A with Twitter’s head of sales Bruce Daisley

@gordonmacmillan — Tue, 15 May 2012 14:40:07 +0000

As Twitter today celebrated its first birthday in the UK today, Brand Republic held a lunch time chat with Twitter’s head of sales Bruce Daisley.

We spoke to Daisley about Twitter advertising, some of the brands who are doing it well and why Twitter is a very different platform for advertisers compared to Facebook.

The Times adds digital subscribers as numbers grow to 131,000

@gordonmacmillan — Tue, 15 May 2012 10:50:01 +0000

The Times has given an update on digital subscription numbers and says The Times and Sunday Times now have 131,000 digital subscribers across all platforms.

That is an improvement on figures it gave in February when News International said its two UK newspaper websites behind paywalls had 119,255 digital subscribers for The Times and 113,818 for the Sunday Times.

Yahoo’s chief keeps $8m as he leaves after five months, but loses millions more

@gordonmacmillan — Tue, 15 May 2012 08:22:08 +0000

The FT is reporting today that Yahoo’s chief executive Scott Thompson, who resigned from his post at the weekend, walks away with a settlement of $8m in cash and stock after five months.

Twitter has 10 million active UK users as its celebrates its first birthday

@gordonmacmillan — Tue, 15 May 2012 07:08:51 +0000

Twitter is celebrating its first birthday in the UK 12 months after it open its London office, which has gone from zero to 30 staff.

Twitter has marked its anniversay by giving an update on the number of active users and says there are now more than 10 million in the UK making British tweeters among the world’s most active.

A month in meme [pre-#KittenCamp May LOLZ]

Chris Quigley — Mon, 14 May 2012 18:46:18 +0000

A month is most definitely a long time in the world of the interwebz. So, as we didn’t have time to run one of our meme-tastic #KittenCamp events in April, here’s a quick run down of some of the most LOL-some memes from the last month or so.