The FT is reporting today that Yahoo’s chief executive Scott Thompson, who resigned from his post at the weekend, walks away with a settlement of $8m in cash and stock after five months.
The deal was promised to Thompson when he joined Yahoo from eBay-owned PayPal. Yahoo could have contested $2.5m of the settlement, but waived the right to do so. Read More
News International’s experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the “world success story”, according to former Guardian leader, Tim Brooks. Read More
The word ‘curator’ derives from the Latin curare meaning ‘take care’, and is commonly used in the context of cultural institutions; galleries, museums etc.
Over the course of the last year or so the term was increasingly used in conjunction with digital marketing, particularly social media-based campaigns. For fast-paced, content-driven comms planning, agencies would talk of acting as the ‘curator’ for the brand. In other words, deciding what content, stories, reactions, conversations and touchpoints to release at precisely the right time.
Now I think it can apply to the very nature of one’s digital identity itself.
A report out today, timed to coincide with the local and London Mayoral elections, has found major flaws in the digital campaigns of the man parties. All three appear to have fallen back from the kind of work and activity that was evident in the 2010 General election.
It found that none of the parties’ websites rank before page 4 on Google for local election searches and that there were just 68 Facebook updates and 79 tweets across all three parties’ Twitter main accounts in April 2012.
Do you remember Yahoo when it was this internet pioneer? When we all visited the site and had Yahoo email addresses? Those were the days! Yahoo is now a shadow of its former self a this infographic details.
Its share price once stood at $56 and now sites at $15 its revenue growth has fallen below zero and its main business these days seems to be endless rounds of redundancies. Read More
Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.
However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis. Gary Angel, President of Semphonic, insists that if organisations are considering working on a digital measurement and analytics project, they need to be thinking about the long-term infrastructure necessary to support a truly integrated and efficient system of data collection, data warehousing, and personalisation. Read More
Just when you thought the ongoing Leveson inquiry had been examined and dissected in every possible way, along comes Meltwater Group with an infographic capturing the online reaction to each key witness this week. Read More
Is the internet leading towards a single, shared cultural identity? Or is it facilitating a break-up into many smaller groups, each of which see themselves as having a defined culture of their own?
A cool infographic here on the next generation of ad – the video ad – from display marketing specialists, Adform.
It features some interesting stats on which devices are winning the competition for hosting video ads, where they crop up around the world and how technology has improved to host them. Read More
Great piece on The Atlantic website arguing that after five years of pursing social networking and mobile apps we need a fresh direction. It’s premise is that we are now starting to go around in circles having arrived at the future that was promised for us all in the 1990s where the convergence of web, mobile devices and the high speed internet would come together and we would be turning on lights with our phones and banking at the touch of a button. It’s all happened.
Engineers have built the internet, built web, built the social web and a mobile world where everything is touch screen and only a swipe away. It has been five years since Facebook first emerged as a social network leader and Twitter debuted. So now what? Read More
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