Sir Tim Berners-Lee, the man who is credited with inventing the world wide web, has added his voice to the chorus of disapproval about the US government’s planned anti piracy legislation Stop Online Piracy Act (SOPA).
He said that the US government’s plan, which promises five years in jail for online pirates, violates human rights. Read More
There appears to be no stopping the Daily Mail online. It looks to be planning world domination of the English speaking world as it takes the wraps off of an Indian version of the Mail Online.
Having launched in the US last year, it can’t be long now before it will be able to claim to be the world’s largest newspaper website. Read More
Meme: ‘A self-propagating unit of social imitation; something that people repeat and pass along’. Or, ‘Memes replicate data. And just as genes replicate genetic data, memes replicate cultural ideas’. Or, ‘lolcats’.
However you describe them, everyone loves a good meme. And, since the term was popularised by Richard Dawkins in his 1976 book ‘The selfish gene’, advertising has been responsible for generating many well-known examples. (Here’s one, oops sorry…no, two examples (in one): ‘Will it blend?’ for Blendtec.) And with the connectedness and social media channels offered by the web for brands to spread and share content, you would have thought that conditions were perfect for many more… Read More
The fallout from the AOL acquisition of Techcrunch continues as former writer, Sarah Lacy, launches a news site, called PandoDaily, which is being dubbed “TechCrunch 2.0 by some.
PandoDaily, which will focus almost exclusively on tech start-ups, launches today and is backed by a number of investors including TechCrunch founder Mike Arrington, who left the site he founded in September unhappy (but richer) after the earlier sale to AOL. Read More
Analytics can provide telling depth of insight into stand-alone digital performance. One example of this is digital path-to-purchase analysis.
Last click attribution is the usual way of attributing sales to digital activity. If, for example, paid search is the last channel a consumer interacts with prior to purchase, then paid search, and only paid search, is attributed the sale for performance measurement purposes. Read More
News Corporation CEO Rupert Murdoch is proving that he won’t be reined in when it comes to Twitter. Over the weekend he has been using his shiny new 140 character account to rail against the injustices of the world calling Google a “piracy leader” and opining that Barack Obama had thrown in “his lot with Silicon Valley paymasters”. He is starting to sound like one very hacked off media chairman whose vast PR machine can not keep him quiet.
Google has responded to the elder Murdoch’s tweets and called them nonsense. Oh dear. Maybe not the response the billionaire media mogul was looking for. Read More
2012 is going to be the year when smart brand marketing truly embraces the power of converging digital and physical activity.
The ‘internet of things’ is becoming an increasingly common part of our life; everyday products now have web connectivity, shopping experiences are getting social media components built in and anything other than a smart phone now looks distinctly archaic. Read More
It’s an interesting contradiction that the further technology advances, the simpler and more instinctive it becomes to use.
Take the addictive interface functionality of an iPad or iPhone, for example. Watching people using it with simple, intuitive finger movements and hand gestures, it makes me wonder just how instinctive digital interactivity can become. (I mean, even cats are using it for Chrissakes. Such as these two cool customers, chillaxing with fish on an iPad, licking each other’s ears lazily and listening to rude music.) Read More
From Friday, The Guardian will begin charging its 280,000 active iPad users £9.99 a month to use its iPad app. It is going to be a big moment for the Guardian, a test of paid content, while it continues to maintain a rich free website.
Since its launch in October The Guardian iPad has been free, by way of a sponsorship deal with Channel 4, but now those three months of free access are up the question is how many of those readers will pay? Read More
I used to have a boss with an amazing knack for sidling up to the desk of a junior researcher late on a Friday afternoon to ask, “How are you fixed?”.
This meant one thing: a flash poll or fast-turnaround survey put into the field that day and reported back to the client as soon as it was done. A flash poll in those days, for me, was the first sign that a client was in trouble. Some crisis had hit and we needed to dive in to understand how much people knew, how much they were affected by that knowledge and how to fix any damage to the brand or bottom line. We joked that we needed a big red button to push to set off a siren so that everyone would know that it was going to be a long night or two. Read More
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