Super infographic here looking at how content goes viral, what makes it tick and what you need to know to get it right. It begins with Metcalfe’s law, which calculates the value of a network.
It walks through to the anatomy of viral content, types of viral content, reasons we share and viral content design. Read More
New ad for Samsung Galaxy S II shows urban scene kids with delusions of creative greatness (who are actually baristas, apparently) queuing for the latest iPhone. It goes on to show people outside the queue who already have a great phone with 4G and a big, bright screen. Read More
If you have kids you probably already have your camera out and no wonder. YouTube says that hundreds of families are earning as much as six-figure sums from videos of their kids doing and saying “funny” things that are going massively viral.
Some of these are big business and no more so than the world’s most watched: ‘Charlie bit my finger – again’, which has been watched a staggering 387 million times.
And that is not including the 85 million who have watched variations of the original video including a remix and an autotune cut. Read More
News, views and reviews now travel at incredible velocity online. This video reviews how social news can have a profound effect on anyone because the public has already made up its mind on the issue before you’ve even responded to it.
Think England football captain John Terry, the claimed cyber-lynching of a US Presidential candidate, the BlackBerry outage? Read More
A not unamusing AT&T ad for and its Blackberry Torch package. That isn’t the important bit it is one of the actors in the spot Nate Dern who posted the ad on Reddit saying that after “three years of auditioning, I booked my first commercial. I say ‘Huh?’ in this AT&T spot. Just wanted to share”.
And share he did. The ad has been viewed 500,000 times, it has 6,476 likes (only 159 dislikes) and a whopping 7,315 comments. Take a look and let us know if you have any idea how that happened? Read More
Go Viral’s latest list of the biggest viral videos this month includes appearances from Angry Bird, Siri on iPhone 4S, GoPro, Nike’s Jordan Melo M8, British Airways and the Hot Girl vs. Zombie among others. Read More
Goviral’s top 10 global videos of the month for September 2011 has some crackers including the very funny Carlsberg biker ad as well as George Clooney in the DnB Norwegian bank ad, apparel company, Vooray, Red Bull and F1 going to America and the full length spot for the hotly anticipated Battlefield ad to the tune of Jay-Z’s “99 Problems. Enjoy. Read More
Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form or other. I guess it’s not rocket science; people love stories. When they resonate, we connect with them, we remember them with ease and we pass them on. Looking at these potential outcomes, it’s no wonder brands and marketers are keen to understand how to create brand stories that give them these types of results. Read More
If you liked the English National Opera’s recent social media themed viral campaign ‘Can I be Your Friend‘, created by Don’t Panic, which was promoting Nico Muhly’s ‘Two Boys’ at the ENO and went to rack up over 1.3 million views on Youtube, then you will love this one too.
Jolyon Rubinstein is back again and he’s moved on from friends to the ladies…armed with all of advertising’s tricks of seduction on the streets of London. Read More
Last week, I was in the Big Apple for the #OMMASocial event and caught a fab presentation on video marketing by Amanda Farrell from Unruly Media.
Take note presenters: if you know bloggers are in going to be in the room, a numbered “tip” approach in your session makes great content to share as people are either new to the subject and want to learn, or they’re experienced and need to validate their own approach.
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