In 2011 Cisco’s chief futurist, Dave Evans, predicted that 91% of Internet data in 2015 will be video. But, a year off that mark, it feels like we might already be there. Last year witnessed the arrival of video-led social media platforms like Vine and Instagram Video. What’s more, we’re told that brands account for 40% of the 1,000 most-shared Instagram videos. So it’s clear that social video is fertile place for marketing messages. But how can marketers apply the proven efficacy of SEO to a medium that lacks the written word?
In addition to being the perfect channel for communicating business-critical visual information like hotel walkthroughs, new product demos, events, behind-the-scenes activities and mini-adverts, social video has a secret weapon in that it offers an incredibly powerful way to engage and encourage shareability. As a naturally social medium it has become a vital tool in the digital marketing armoury. What’s more, video can help give an otherwise faceless brand or business a warmer and more personable side. Read More