Posts Categorized: Video

We’d like a viral please

WEB_Three_PonyVirals are popular because they attract attention, and clients often ask to have a viral produced. But is that actually possible? I would argue no. But you can create something that has a good chance to go viral.

A viral is communication that becomes popular through an intense process of sharing, naturally, or by design. Whichever, it’s always content people really want to share.

Shareable content provides social credence: something funny implies the sharer is also funny; something unexpected suggests they have an intriguing personality, something novel implies someone’s pioneering spirit. Read more on We’d like a viral please…

What the UK’s video diet really looks like

Connected TV will become an important part of the living roomI don’t need to diet. I’m one of those jammy gits that has the metabolic rate of a hummingbird. Hummingbirds have to flap their wings 50 times a second to do their trademark hovering and that needs energy to be processed pretty fast.

Because I don’t need to diet, I don’t have much interest in colleagues people banging on about their diets. 5:2, Atkins, Paleo, Dukan, Weightwatchers, Get the Glow….

But there is a diet I’ve discovered that I am very interested in.

Video is a hot topic in media. Everyone’s been talking about it. It’s no longer shackled by bandwidth limitations, for those with fibre or near enough to the exchange at least. As a result video now lives on our mobile apps, in our online news brands and entertainment sites and of course through the Broadcaster VOD services. But you know this.  Read more on What the UK’s video diet really looks like…

Facebook takes mobile success to new channels and flourishes

Facebookbuilding640Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video.

Mobile continues to be a major area of growth for Facebook with a reported 1.31 billion users logging on via their mobile already this year. Read more on Facebook takes mobile success to new channels and flourishes…

Streams of consciousness

Man watching video on tabletCorporate marketing has finally reached the video age. Everyone, it seems, is either streaming video content or believing that some time soon they really should be. In 2013, a Nielsen study revealed that almost two thirds of brand marketers (64%) expect video to become the central plank of their marketing strategies in the years to come. Cisco predicts that, by 2017, video will account for more than 69% of all consumer internet traffic. And with YouTube already attracting more than a billion users every month, it’s hard to disagree.

It’s therefore no surprise that video has gone beyond a ‘stream’ of consciousness, it’s now emphatically embedded at the centre of corporate marketing. But the ways in which many organisations are set up to optimise it are inefficient and unwieldy. What’s more, they fail to unlock the true value of video and limit the significant ROI that investment in high quality rich media can deliver. Read more on Streams of consciousness…

The Daily Poke: Where are u from?

Where are u fromProvenance is increasingly more important than price for food and drink brands. We know consumers pay a premium for authenticity and transparency, with phrases such as ‘made in’, ‘made by’ and ‘made since’ becoming shorthand for quality, heritage, and a sustainable ethos.

And French supermarket chain Systeme U recently lifted the lid on the origins on where their pork, chicken, apples, and even yoghurts come from. Read more on The Daily Poke: Where are u from?…

Periscope: Life after launch

2Periscope is a place where the mundane rubs shoulders with the mind-blowing. You can explore a Japanese fish market in the heart of Tokyo. You can check out a stranger’s fridge. You can walk down the red carpet with Dwayne Johnson. You can check out a stranger’s fridge. You can explore active volcanoes in Ecuador. You can even check out a stranger’s fridge (Periscope users love looking at each other’s fridges. I don’t know why).

Periscope launched to much fanfare back in March of this year. It hit one million users in its first ten days and, just two months later, ten years worth of video was being watched per day on the platform. By anyone’s standards, that’s quite the launch.

But now that the dust has started to settle, how is Periscope shaping up? And, the million dollar question: what does it mean for brands? Read more on Periscope: Life after launch…

How could the Twitter ban in Turkey be avoided?

twitter social media conversationYesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live.

The reaction of the Turkish authorities was in response to more than 100 disturbing images of the Monday’s terrorist bombing in south-east Turkey, which killed 32 people, appearing on Twitter. The move follows a court ruling banning the publication of images of the attack in the media, particularly on the internet and social channels. Twitter is currently in the process of removing all associated images, and will remained blocked in Turkey until the work is complete. Read more on How could the Twitter ban in Turkey be avoided?…

The Daily Poke: Make it mine

Make it mine“I want my MTV” wailed Sting, back in the early 80s, heralding the arrival of the era-defining music video channel. Thirty-odd years later, the tune has changed to ‘I am my MTV’, reflecting an age of direct audience interaction and content creation. Read more on The Daily Poke: Make it mine…

What #DontJudgeChallenge can teach brands about monitoring UGC

ice bucket challenge by Anthony Quintano:FlickrConsumers share an estimated 1.8 billion photos every day across social media and upload 300 hours of YouTube video every minute. The good news for brands is that large audiences naturally tend to congregate around social and visual content so it’s no wonder that brands seek to embrace and engage with visual content in a creative way.

One of the best examples of this was seen in last year’s #IceBucketChallenge, where what started out as a local relatively small scale internet challenge quickly turned into a global viral phenomenon. Participants would film themselves throwing a bucket of iced water over their head and nominate friends to carry on the chain. More than 17 million people got involved to support ALS and other causes, in total raising $220m. Even brands like Samsung got in on the action resulting in positive earned media value. Read more on What #DontJudgeChallenge can teach brands about monitoring UGC…

The Daily Poke: Introducing women to Vice

Introducing womenUnilever has struck a deal with global media channel Vice to coincide with the launch of its new channel for women, Broadly. Vice’s offering for men has already made it something of a hot media property, but the new channel is seen as a move away from the ‘dude’ tone of its male equivalent. Read more on The Daily Poke: Introducing women to Vice…