Category Archives: Video

Miu Miu was so digitally close, yet so far…

Mui muiFashion brands are known for pushing the boundaries when it comes to promoting the next season’s must-haves, and the next big trend to hit the catwalk world is definitely turning heads.

In a bid to boost seasonal advertising campaigns, brands have turned to short films as a unique way to promote their brand. As a creative and artistic advertising tool that is gathering momentum amongst the fashion elite, will it successfully strike a chord with consumers?

Read More »

Infographic: Vine vs Vimeo

VineDid you know that five Vines are tweeted every second? Or Vimeo has 170 million monthly viewers? Or that Vine’s top user is Naish Greir from Greensboro, North Carolina with 9.8 million followers?

One Productions‘ infographic compares and contrasts the differences between Vine and Vimeo from launch stage to present day, including ownership, turnover and user demographics. Read More »

Could connected TVs offer another way for advertisers?

smart tvFor most of us, TV remains the focal point of our living rooms, however, a report by eMarketer predicts that in 2014, UK consumers will spend more time viewing digital media than watching broadcast TV. It is this shift towards online video streaming and on-demand TV – as well as an increase in multi-screen viewing – that is making it difficult for advertisers to reach their target audience through traditional linear TV alone.

This is the reason why advertisers have started looking towards connected TV (CTV), which can be used alongside mobile, tablet, and desktop, as a channel for digital video. CTVs are televisions that connect to the internet, allowing online video streaming, as well as web browsing and other online activities. As the benefits of multi-screen video advertising are being realised, CTV is expected to prove just as important as other screens for advertisers when vying for the consumer’s attention. Read More »

PMP: a members-only club that every publisher should explore

Fruit market by Wendell/FlickrThe term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment.

So what are the key benefits of a PMP to premium publishers?

Read More »

Keeping both eyes on mobile video advertising

Location-based mobile ads: how do you get it right?As befits the CEO of any start-up, especially one operating in a competitive sector such as mobile advertising, I keep one eye on the current state of affairs and another looking ahead. Right now, through this chameleon-like panoramic vision, what I can see through both eyes is a rapidly growing interest in, and investment in, mobile video advertising.

First, the current situation. We have a heady mix of analysts who show that dollars are moving towards video, and if analysis isn’t strong enough for you, mergers and acquisitions proving this, as deals close globally.

Read More »

Infographic: The rise of the feed

With mobile traffic growing seven times quicker than desktop growth, up to 30.2 million uniques in 2014 (according to Ofcom), the role of the *feed* has become core to people’s everyday content consumption.

Sharethrough has put together an infographic to give context to the *rise of the feed*, digging into the history of the feed from Digg’s front page format in 2004, through Twitter and Facebook’s focus on the feed from 2006 onwards, punctuated throughout by the adoption of the smartphone.

Read More »

Viral chart: World Cup highs and lows, a hedgehog’s birthday and undressing with strangers

Beer tankardBrand chart

Despite fine efforts from viral big-hitters Adidas and Old Spice to capitalise on the World Cup final, this week’s branded chart is topped by a 10 second clip created by German radio station Bayern 3.

Released within minutes of the tournament’s finale, the image of a mighty German stein smashing a Brazilian cocktail has clearly resonated with fans and the video has just topped 15 million views. It’s great to see a simple but perfectly timed idea beating bigger budgets to the top spot, and hopefully it’ll be the last time we hear those samba jingles. Until 2016 at least…
Read More »

Viral chart: Proud whoppers, celebrity impressions and Greenpeace takes on Lego

santaIn this weeks chart, we see a host of awesome branded videos that successfully evoke all sorts of emotions out of us without having to even mention a football. The World Cup: sorry, what’s that?

Whether it is paying homage to soldiers fighting in Iraq or a stand against the damaging effects of a fuel company, this week has brought a high standard that has played on our heartstrings.
Read More »

The dawn of the age of interaction

Planet of the apesChannel 4 viewers who sat down to watch the network premiere of The Hunger Games recently were rewarded with exclusive footage from the upcoming Dawn of the Planet of the Apes movie. The three-minute trailer took over the whole of the first ad break before viewers were asked to take to Twitter to vote on what they’d like to see next…

The next instalment of this successful movie franchise sees the apes start taking over the world and the choice between #Humanstory or #Apestory on Twitter also saw the Apes win the votes to secure a further minute-long exclusive clip of Caesar and his companions.

Read More »

Viral chart: HelloFlo’s embarrassing mums plus an owl whisperer – really

Brand chartBrand Chart

So in a break from football based campaigns this week’s top trending video has been First Moon Party by HelloFlo, who you may remember from last year’s viral hit The Camp Gyno where one girl becomes the group counsellor after being the first to get her “red badge of honour”.

Read More »