Posts Categorized: Video

YouTube and Facebook: Two sides of the same coin

youtubeSignThe video marketplace is fragmenting: increasingly more videos are being uploaded to sites other than YouTube – and Facebook is emerging as one of the main beneficiaries.

When exploring where to invest in video media, it is important to remember that your audience is using Facebook and YouTube in different ways.

Read more on YouTube and Facebook: Two sides of the same coin…

3 steps to building an effective brand video strategy

O2 guruThe first stage to building an effective brand video strategy is to set your objectives, keeping your target audience in mind.

Be clear about what you want to achieve. Are you trying to raise awareness about your brand? Do you want to influence people? Or drive sales?  Or is it a combination thereof?

Read more on 3 steps to building an effective brand video strategy…

YouTube: The Teenage Years

youtubelogoYouTube. The modern marvel that has allowed us to learn how to French plait our hair from a 16-year-old in Chigwell, before watching a baby monkey riding backwards on a pig.

Read more on YouTube: The Teenage Years…

5 video predictions for the year ahead

Play button, photo by Martin Kenny:FlickrFrom performance-based advertising to brand safety, here are the five key video trends we expect in 2015. Read more on 5 video predictions for the year ahead…

The rise of wasted adspend on mobile video

mobile video, by Simon Blackley/FlickrFacebook reported in its Q4 2014 earnings report that it now sees three billion video views per day, a global increase of 75% year-on-year.

Though Facebook didn’t break down how much video contributed to its $3.6bn in ad sales, it’s inevitable that as 4G becomes more prevalent and phone screens grow larger, that mobile video’s share of the digital ad pie will continue to swell.

However, the extent of this growth will largely depend on whether we change ad formats to suit this environment. Read more on The rise of wasted adspend on mobile video…

How is Twitter video set to impact brands?

twitter officeTwitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.

But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…

2015 is the year for video advertising

Play button, photo by Martin Kenny:FlickrAt the start of each year most of us naturally seek to do a bit of crystal ball gazing. For online marketers this is especially important.

Being able to accurately predict how the ad market will unfold in the year ahead can often make the difference between boom and bust, writes Eliav Moshe, senior VP of mobile at Dmg Media.

However, for 2015, the picture is actually a lot clearer than in previous years. The dominant trends online marketers saw last year, principally the continuation of the rise of mobile and the establishment of video advertising, are likely to gather more pace over the next 12 months.

Turning to video, 2015 is going to be defined by better content, increased competition and a war against fraud. Read more on 2015 is the year for video advertising…

Selfie and Internet of Things see huge spike in design search trends

Shutterstock double exposureBreakout digital trends saw the biggest rise in image searches in 2014, that’s according to Shutterstock’s latest ‘Creative Trends’ report released this week.

The report reveals the key downloads and searches made by marketers, advertisers, designers, art directors, filmmakers, and bloggers from Shutterstock’s library of images, video clips, and music tracks. Read more on Selfie and Internet of Things see huge spike in design search trends…

2015 – a breakthrough year for video advertising

The Samsung Galaxy: Samsung Galaxy: smartphone brand doubles UK market shareA lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year.

Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend.

With such an eventful year under our belts, I’m confident that this will be the year that online video advertising fully comes into its own. Read more on 2015 – a breakthrough year for video advertising…

Viewability, automation and changing expectations – a year in video

mobile video, by Simon Blackley/Flickr“Sometimes you gotta go back to actually move forward.” It’s a tad ironic that even as Matthew McConaughey broke the mold and defied the traditional stereotype of A-list celebrities performing in video advertisements, he perfectly captured what marketers need to do to ensure that 2015 is as memorable as last year.

With that in mind, here’s a look at some of the key developments from 2014 and what they mean for the advertising industry moving forward. Read more on Viewability, automation and changing expectations – a year in video…