Posts Categorized: Video

What digital marketers can learn from Tony Stark

Tony Stark 3D Printed Arm 10xIt’s not the first time Tony Stark has sent shockwaves around the globe. In a recent YouTube video – which generated eight million views in under a week – Robert Downey Jr. (in character as the famous Marvel character) delivered a 3D-printed gauntlet to a seven-year-old boy who was born with a partially developed right arm.

Non-profit, Limbless Solutions, creates these 3D-printed arms for children who outgrow more expensive bionic limbs. It’s a fantastic example of an organisation developing a genuinely useful innovation. Read more on What digital marketers can learn from Tony Stark…

The Daily Poke: Sticky piccies

Sticky picciesThis newly released camera seems to defy the laws of physics. You can stick it on the ceiling. To gritty brick walls. Or sweaty club walls, for that matter. Podo’s little gizmo stays put and beams your image back to your smartphone. So you can compose the shot without all the wobbling of a selfie stick. (Snappy spot, thanks Julie.)

Your pic then pops up in the app on your screen, thanks to the power of Bluetooth, and you’re ready to upload it to the social media sharing site of your choice. The wireless, hands-free fun you could capture with its video and timelapse settings would is enough to send Newton’s head spinning. Read more on The Daily Poke: Sticky piccies…

Things are looking up for Periscope

WEB_PeriscopeSXSW saw the launch of a new live video streaming app – Meerkat – which quickly became the talk of the media world. With 120,000 registered users within the first three weeks of existence and a growth rate of 30% per day, Meerkat looked as if it was going places, and still might be thanks to a recent $12m investment.

But Twitter pulled the rug from under Meerkat’s feet with the acquisition of Periscope – its own live video streaming app. Given how quickly consumers embraced Meerkat, Periscope is sure to be a massive success and could be an important weapon in the marketer’s arsenal.

But how can marketers and brands use Periscope? Read more on Things are looking up for Periscope…

Brands are bringing social in house

WEB_SuperDry_TVTired of paying spiralling fees for their own little patch of the social world, savvier companies are now toying with a DIY approach to social media, which means that they will not only own the media itself but also create the content.

Earlier this year Kevin Bobowski pointed out that it is crucial for brands to grasp the value of audience ownership. Names like Burberry, with 3.5m followers on Twitter, have already taken advantage of the disruptive power of broadcasting messages to their consumers mostly free of charge. Read more on Brands are bringing social in house…

Content marketing’s new creative toolkit

WEB_British_Airways_Look_UpJust as the internet has evolved over the past twenty years or more and gone through generations of capability, so too has the toolkit available to creatives and brands to build the content that consumers demand.

Faster connection speeds and more sophisticated techniques have allowed brands to explore newer, richer ways of developing content and distributing it to their target audiences. Read more on Content marketing’s new creative toolkit…

Digital Spotlight: Kids Read Mean Tweets

kids-20150323112052184A recent campaign from The Canadian Safe School Network mimicked US talkshow host’s Jimmy Kimmel’s ‘Celebrities Read Mean Tweets’ format to raise awareness around cyberbullying.

Jacob Greer from Canadian creative agency John St talked to The Wall how the digital-focused campaign was more than just about getting a YouTube video to go viral. Read more on Digital Spotlight: Kids Read Mean Tweets…

Brand channel 3.0: how natural selection on YouTube is favouring a content marketing approach

WEB_YouTube_brand_channelFor most brands, life on YouTube began as a corporate-orientated information platform – an outlet to upload available assets usually created for some other purpose.

Then came the advertising-led matching luggage approach, mirroring or extending a brands’ ad campaign into their YouTube channel. Read more on Brand channel 3.0: how natural selection on YouTube is favouring a content marketing approach…

Meerkat – empowering 250 million-plus potential broadcasters

WEB_Meerkat“What’s on the telly?” used to be the question, then it became, “What’s on YouTube?” and then it became “What’s on Netflix?” Could the next question be, “What’s on Meerkat?”

The key question we should be asking here is “How did Meerkat flourish so quickly, where products like Justin.TV (now defunct) and UStream have struggled?” The answer is convenience. Read more on Meerkat – empowering 250 million-plus potential broadcasters…

Virtual reality – more than a reality

WEB_Allan_Cobb_Momentum_ColliderAn article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of the just the creative directors in medialand.

The gaming, travel and automotive sectors are ripe for virtual reality engagements; immersive gaming experiences (once the issue of movement lag has been addressed) could provide some of the best and most entertaining experiences yet (still waiting for Project Morpheus, looking at you PlayStation). Read more on Virtual reality – more than a reality…

Your customers don’t trust your advertising

WEB_Karel_Kumar_ColliderBritvic CEO and ISBA president Simon Litherland gave a warning to us all that consumer trust in advertising is “at all time low”. It made me ask myself whether the saying “honesty is the best policy unless you work in marketing” is still a true and fair representation of our industry today.

There was a time when we all believed in the fantastical stories our parents told us – Easter bunnies and fairy godmothers – but today it must be increasingly hard to tell kids fairy tales. Read more on Your customers don’t trust your advertising…