Posts Categorized: Video

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…

Can online video truly be used as a direct response creative format?

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(John Lewis)

Recent years have seen the rise of internet video content companies and discussions have mostly centred on how they are now challenging the supremacy of broadcast TV. Although this may one day be the reality, the truth remains that right now traditional TV still rules. Or does it?

John Lewis were one of the bold retailers last year that released their Christmas ad online – and to great success. The story of Monty the Penguin was hailed as the most viral ad ever and was in fact shared 202,953 times in its first 24 hours online.

But the question marketers are asking themselves isn’t; “How do I make an online video go viral?” It’s more like: “How do I drive and measure a direct response through online video?” Read more on Can online video truly be used as a direct response creative format?…

Vlog: Fleur de Force and StyleHaul

(Fleur de Force/Facebook)

(Fleur de Force/Facebook)

In the latest of our exclusive vlog series we spoke to beauty and fashion vlogger Fleur de Force, and James Stafford, vice-president Europe of StyleHaul, a YouTube fashion and beauty network. The pair discussed issues around brand and vlogger collaborations, as well as the future of video in digital marketing.

Fleur, who started making videos six years ago, has a vast online global audience, with her YouTube videos accumulating between three and five million views each month. StyleHaul works with her and more than 5,000 digital influencers to create style-focused content attracting 60+ million unique visitors and one billion views each month. Read more on Vlog: Fleur de Force and StyleHaul…

Long live livestream

WEB_Twitch_logoSince Meerkat’s meteoric rise at SXSW and Twitter’s acquisition of Periscope before the app had even launched, livestream has been the word on every marketer’s lips.

Despite the sudden burst of interest, livestreaming has been growing in popularity for years now with Twitch being one of the biggest players in the market since its launch in 2011.

Primarily used by videogame fans to livestream, Twitch now averages over 100 million viewers each month and has more than doubled its viewership in just one year. Read more on Long live livestream…

Does programmatic video signal the end of the TV ad?

WEB_TV_televisionVideo is a key portal to the consumer with its emotional appeal and its ability to tell stories like no other medium bar TV.

As such, advertisers increasingly look to blend video-based advertising and programmatic technology to market products. According to a 2014 eMarketer report, advertisers and publishers spent $700m (£468m) on programmatic technology and this is set to triple by the end of 2015.

Programmatic video has many advantages over traditional TV advertising; the only other medium with the same visual appeal. Firstly, it delivers ads to individuals based on their preferences, live digital footprint and intent signals. Read more on Does programmatic video signal the end of the TV ad?…

How crowdsourcing is changing the face of creativity

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Figure 1: Evolution of the types of websites on which the best global brands have crowdsourced since 2004

Earlier this month, EYeka launched ‘The State of Crowdsourcing in 2015’, looking at how the practice has evolved since its mainstream emergence a decade ago.

In the last ten years, over 85% of the Best Global Brands of 2014 have used creative crowdsourcing in some guise or another. The giants in the fast moving consumer goods (FMCG) space like P&G, Unilever and Nestlé in particular are increasing their use of crowdsourcing every year, with their investment going up by 48% in 2014.

The soft drink giants use it extensively too; Coca-Cola and Pepsi have been the most active users of crowd creativity in the past ten years. Read more on How crowdsourcing is changing the face of creativity…

Reaction to F8 2015

f8_day1keynote (1)Facebook’s F8 developer conference delivered several interesting announcements this year.

Of the major announcements, Facebook videos becoming embeddable is, to me, the most interesting change. This is something that brands and users have clamoured for, and has been one of the biggest distinctions between Facebook and YouTube. Read more on Reaction to F8 2015…

2015 is the year of video – but only if people can see them

Man watching video on tabletOnline video is the rapidly rising star of the digital ad world. Last week’s IAB figures revealed that spend grew 43% year-on-year to £442m in 2014, with mobile video climbing even faster – by 142% to reach £162m.

But why now? After all, video ads have been around for years.What’s changed is that brands now feel comfortable with the format. Read more on 2015 is the year of video – but only if people can see them…

Video is king, but who takes the crown?

youtubelogoYouTube was the original video content supernova that tapped into our desire for easily-digestible and engaging media online. However, this month we saw a fresh wave of video platforms and formats – from Meerkat and Periscope to SnapChat Discover – that are set to shift the game again when it comes to thinking about branded video content.

These platforms may prove to make video even more accessible, instantaneous and relevant. But with an increasing number of platforms available, where should brands be focusing their attention in order to engage their audience through video? Read more on Video is king, but who takes the crown?…

What digital marketers can learn from Tony Stark

Tony Stark 3D Printed Arm 10xIt’s not the first time Tony Stark has sent shockwaves around the globe. In a recent YouTube video – which generated eight million views in under a week – Robert Downey Jr. (in character as the famous Marvel character) delivered a 3D-printed gauntlet to a seven-year-old boy who was born with a partially developed right arm.

Non-profit, Limbless Solutions, creates these 3D-printed arms for children who outgrow more expensive bionic limbs. It’s a fantastic example of an organisation developing a genuinely useful innovation. Read more on What digital marketers can learn from Tony Stark…