Wikipedia has decided its editors need to feel a little bit more valued. So it’s introducing ‘a simple experiment in appreciation’ called WikiLove. Read More »

There’s such a flurry of new applications being released all the time that it takes a lot for something to stop you in your tracks and make you say ‘ooooh, that’s clever.’

That’s what happened when I came across Forvo recently. Its mission is simple; to build up a database of all the words in the world pronounced by native speakers. Read More »

It used to be so straightforward. When the Queen got married in 1947 you listened to the live radio broadcast. When Charles and Diana wed in 1981 you watched it on the telly (on one of three channels).

Now in 2011 we are spoiled for choice in coverage of Wills and Kate’s big day. And with a third of smartphone users having downloaded royal wedding-related apps, it’s a fair bet that we’ll be following events on more than one medium – watching the ceremony on TV while posting cheeky comments on Twitter.

Here’s the coverage on offer. How will you be watching and reacting to the events? Read More »

Despite social media’s osmotic move into mainstream digital marketing strategy, there still remain a great many sceptics that still cite social media as a fad and perhaps more worryingly, something to be afraid of.

One of the biggest reasons I hear attributed to this wariness of social media is people’s fear of losing control of their brand, which is understandable if viewed from (dare I say this!) an out-dated, web 1.0 perspective. Read More »

Unless you’ve been living under that proverbial rock for the last six months (and perhaps even if you have), you’ll no doubt be aware of the phenomenon that is Instagram.

For the rock-dwellers amongst you, Instagram is a smartphone app that allows users to share photos with each other, in a ‘stream’ fairly akin to Twitter.  Its variety of vintage filters allows users a level of creativity too, which is proving highly popular (especially amongst the denizens of Hoxton). Read More »

A great infographic giving a a breakdown of the phenomenon that is Facebook photos. A few quick takeouts for you:

• *There will be 100 billion photos on Facebook by Summer 2011
• *6 billion photos are uploaded each month
• *Over 750 million photos were posted on Facebook globally during new years eve weekend Read More »

Can you remember the last time you clicked on an ad on the internet? Official industry statistics on average click-through rates industry averages don’t really exist as CTR is highly subject to creative effectiveness which is very campaign specific.

However, statistics  that are available would say that on average it is less than once every hundred times you are presented with a display advert in the online arena that one clicks on them – that doesn’t sound very impressive, does it? Read More »

After all the reviews of 2010 and predictions for the coming year, 2011 has kicked off with a lot of buzz about new Q&A website Quora. Founded by two former Facebook employees, the Silicon Valley start-up has steadily been building a buzz over the last few months while still in beta and is now open to everybody. Read More »

Given the amount of websites still cluttering up the place with flashing pop-ups, rainbow text in Comic Sans and hit counters boasting 000139 visitors (rising to 000142 when you return six months later) this new competition from Freelance Switch can’t come soon enough.

The challenge was to take an outdated 90s website and bring it into the 21st century, a bit like the classic Oatmeal cartoon in reverse. OK, so the site in question, Mario’s Catering, is fictional, but it’s an attitude to be encouraged!

Read More »

We already knew that Unilever was getting into user-generated content for its brands, including Vaseline (now positioned as a skin care brand rather than a petroleum jelly product), but now news emerges that it has recruited people for an ad campaign after they complained about dry skin on blogs and social networking sites.

Vaseline: one of the bloggers talks lotion

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