Posts Categorized: Uncategorized

The Daily Poke: Kitchens that think for you

Poke_Kitchens that think for youWhirlpool are creating a storm in the kitchen with their Interactive Kitchen of the Future, showcased at CES 2016.

The smart backsplash and countertop can adjust to everyday life situations, letting you instantly create shopping lists, reheat your coffee to your preferred temperature, measure the nutritional content for a packed lunch, and even work out the best way to care for your child if they come down with a cold. Read more on The Daily Poke: Kitchens that think for you…

The Daily Poke: Neat heat

Poke_Neat heatBig data means big data centres. And with more being built every year, the problem of regulating their excess heat is certainly not going to disappear.

Cue Dutch startup Nerdalize, who have found a way to put the wasted heat to good use. Read more on The Daily Poke: Neat heat…

The Daily Poke: McCreate your taste

Poke_McCreate your tasteWhat do you get when you cross a Maccy Ds with a sushi bar? The new McDonald’s Next ‘food bar’ of course. Recently opened in Hong Kong – 40 years after McDonald’s first landed there – this new dining concept is changing the way people think about and enjoy their fast food. Read more on The Daily Poke: McCreate your taste…

Five ways to optimise your mobile messaging campaigns to improve engagement and retention

Mobile marketingWhen you look at the numbers it’s clear to see why many brands and organisations rely on mobile messaging as a key channel for customer communication. In the UK, 93% of adults own a mobile phone and habitually open and read almost every message they receive. As a result, brand-led mobile messaging campaigns can experience up to a 98% open rate, with 90% of those messages being read within three minutes of being received.

While mobile messaging is the most effective channel in terms of both cost and engagement, the fact that our mobile phones are such personal devices means that brands must approach with extreme caution, or risk provoking the recipient’s ire. In fact, sending unsolicited, irrelevant or off-tone messages can not only have a negative impact on the brand but can also seriously impact retention.

So how can brands structure their mobile messaging campaigns to enhance both engagement and retention? Here are five ways to improve the effectiveness of your mobile messaging campaigns to keep customers happy and response rates high. Read more on Five ways to optimise your mobile messaging campaigns to improve engagement and retention…

The Daily Poke: Class in a glass

Poke_Class in a glassBringing out a new beer is not for the faint-hearted. Most big beer brands call on history and heritage to prove their excellent. Without that, newbies have to stretch their inventiveness. Read more on The Daily Poke: Class in a glass…

The Daily Poke: Iron man for real people

Poke_Iron man for real people 1Change a Spotify track with a twitch of the finger. Save a Word file with a vertical fist bump. Even feel the sensation of being in a desert, just by wearing a body suit. Read more on The Daily Poke: Iron man for real people…

The Daily Poke: A code for Christmas

Poke_A code for Christmas 1Traditionally, the holiday season is the time of year when we give ourselves permission to eat pretty much what we like. That said, there’s a growing demand among US consumers for greater transparency about what exactly goes into the food and drink they buy. So maybe now is the ideal time to launch SmartLabel, a new platform that gives consumers all the information they need at the point of purchase. Read more on The Daily Poke: A code for Christmas…

The Daily Poke: Pants in the pipeline

Poke_Pants in the pipelineUnderwear, propelled by compressed air. It does sound a little like a failed concept from ‘Back to the Future’. But customers at French lingerie store Undiz, have been pretty pumped up by the idea of having their purchases delivered via pneumatic tubes. Read more on The Daily Poke: Pants in the pipeline…

NKOTB and why not every trend is a game-changer

Picture this: it’s 1989. You’re curled on the sofa as Top of the Pops blares from the chunky cathode ray TV. You sip a cold Um Bongo and gaze longingly as Jordan Knight from New Kids on the Block croons the lyrics to ‘Cover Girl’. The New Kids are huge – on the TV, on the front of every magazine, constantly on the radio and selling millions of records to drooling teenaged-girls world-wide. ‘NKOTB’ are touted as the next Beatles. Your dad laughs at this prediction and a monumental row ensues as you argue the toss that they will indeed make a lasting mark on musical history…

jordan knightUnfortunately, this scenario is etched on my brain. My dad is no futurist. He has, however, been around the block a bit (if you pardon the pun).

Media consultancy Decipher’s seventh wave of ‘Mediabug’ research brought to mind this unfortunate argument. We’re obsessed with the new kids in this industry. I’m not talking about Donny, Joey and the likes, but whatever technology is ‘in the moment’. Decipher’s research revealed that just under a quarter of online individuals in the UK have purchased a digital copy of a TV show or film. Whilst the majority of these people have purchased online, 8% have done so via their set top box, and significantly, half of those people have never purchased any digital TV or films before. Read more on NKOTB and why not every trend is a game-changer…

5 things you should know about advertising response

The ‘5 things’ blog format is well trodden and reliable. It tempts you by a) claiming to be brief and b) giving you nothing but the fact that you don’t know what the five things are. It also c) plants the seed that you really ought to add these five things to your mind.

Read more on 5 things you should know about advertising response…