Posts Categorized: Uncategorized

Five reasons why fashion e-commerce has a bright future – part one

burberry London Fashion Week catwalkThe fashion industry has had a complete revolution due to many disruptions in the past few years. Today’s omni-channel consumers define convenience by being able to browse a complete range of items via mobile devices, apps, in store or desktop computers, as well as having access to consumer-generated content (CGC); and choosing the best delivery options.

Due to the recent digital disruptions, fashion brands and retailers have readjusted their business models considerably, arming themselves with new technology platforms to ensure they keep up with more demanding consumers and stay ahead of aggressive startup competition. Read more on Five reasons why fashion e-commerce has a bright future – part one…

Interacting isn’t engaging: Why we need to start applying dating theory to social media

It may be 2015, but – as with so many elements of marketing – there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most marketers don’t want to admit to not knowing the difference so never get to the heart of the issue.

Interaction and engagement are phrases that have been thrown around in every single conversation since the term social media was coined – they are some of the basics, things that everyone feels they should understand. However, because of the lack of clarity on the difference between them, they have been used and abused to the point that they have merged into one buzz term, losing any real significance or place in a strategy discussion.

The resulting confusion is part of the reason why social media gurus/wizards/assassins exist to sell their ‘expertise’. It is also a key reason why brands still aren’t clear on the real value of social media to them and where it should sit in their marketing strategy. Read more on Interacting isn’t engaging: Why we need to start applying dating theory to social media…

Did you Facebook with ‘pride’?

WEB_Facebook_Pride_rainbowIt’s likely that your Facebook feed has been filled up with colourful rainbow pictures in the past week and that’s thanks to the Supreme Court finally making same-sex marriage legal in the USA – great news. Quickly cashing in on the news was Facebook, which quickly unveiled a Celebrate Pride tool – where any user could easily put a rainbow filter on their profile pictures to show their support.

The result? One million-plus users changed their profile within the first few hours of the tool launching and it quickly became a popular newsfeed trend. Result – great move, Zuckerberg. Read more on Did you Facebook with ‘pride’?…

It’s not just about being better, but about being good: Cannes Lions Innovation Festival day two

cannesThe debate around how much the Festival had changed this year rumbled through the Cannes Lions Innovation Festival. The line of ad tech sponsored yachts became known as AdTech Row, but this reflected very different views as it was a disparaging term for some, but for others it was a term of recognition about the impact technology is having on advertising.

Like it or not, there was no denying the technology revolution had an impact at Cannes. You knew there was change in the air when car insurance firm Geico’s ‘Unskippable: Family’ pre-roll video won a Grand Prix. It was a brilliant demonstration of how creatives are adapting their skills and thinking as fast as the media channels are evolving – with great creative ideas being made even better through the use of technology.  Read more on It’s not just about being better, but about being good: Cannes Lions Innovation Festival day two…

The Daily Poke: Selective hearing is ‘Here’

Selective hearing 1As if social media wasn’t bad enough, the commute home can be a minefield of walking spoilers. If we had a pound for every time a total stranger ruined Game of Thrones then we’d definitely give that small fortune to Doppler Labs’ latest Kick Starter campaign.

Here Active Listening is the latest addition in the developing trend of wearable technology. ‘Here’ includes two wireless ear buds and an app, turning your mobile into a remote control so you can adjust anything from the EQ of a live concert to the frequencies of jet engines. This ‘hearable‘ system provides a customisable real-life sound experience, filtering out the everyday noise you don’t want and enhancing the sounds you do. Read more on The Daily Poke: Selective hearing is ‘Here’…

Diversity and creative and ad tech: Cannes Lions Innovation Festival day one

cannesDay One of Cannes Lions Innovation Festival has gone incredibly fast, but two themes made a big impression on me: diversity and creativity.

The morning saw a fantastic panel about ‘Tackling the Gender Gap in the Global Tech Sector’, with the session kicked off by Sarah Wood, co-founder of Unruly. The best business teams, Wood said, are those that have a good mix of people, and yet only 17% of the tech sector is female and, even worse, this number is declining each year by 0.5%.  Read more on Diversity and creative and ad tech: Cannes Lions Innovation Festival day one…

Vlog: Sky News on social and the General Election

WEB_Sky_News_Ask_the_LeaderJust over one month after the General Election and the battle to dominate social media was not just one for the political party leaders. Brands like Sky News were keen to make their mark on online platforms to engage with voters, particularly of younger generations.

Richard Evans, head of social media at Sky News, spoke exclusively to The Wall vlog about the brand’s approach to social media in the lead up to the General Election, as well as the success of its #GeneralAffection video and Ask The Leaders event.
Read more on Vlog: Sky News on social and the General Election…

*SPOILER ALERT* A blog about Game of Thrones

jon_snowWell, stone the crows! I didn’t see that coming! Well, I did actually because I’ve read all the books, but still…it came as a properly upsetting shock to see it brought to life on TV. Read more (contains spoilers, obviously) Read more on *SPOILER ALERT* A blog about Game of Thrones…

The Daily Poke: Hot and bothered

Hot and botheredTheir first smile. Their first word. Their first step. Their first picture of you being eaten by a bear. There are many joys of parenting, but it’s unlikely that you’ll ever find ‘the first time you try to put suncream on them on the beach’ anywhere near that list. Read more on The Daily Poke: Hot and bothered…

Infographic: How the Internet of Things will shape the future of business

WEB_Internet_of_ThingsThe Internet of Things is one of the biggest buzzwords in tech at the moment, and is emerging as a rapidly growing market. While the focus at the moment is on personal use, such as smart watches, soon the Internet of Things will be ubiquitous in our working lives.

It is estimated that by 2019 the Internet of Things market is set to double the size of the smartphone, PC, tablet, connected car, and the wearable market combined.

From a brand perspective the Internet of Things provides an exciting opportunity for marketing and feedback. Wearable devices will allow companies to digitize their customer base, which provides companies with efficient feedback on behaviours and reception of their products. Read more on Infographic: How the Internet of Things will shape the future of business…