Category Archives: Uncategorized
I recently chaired a B2B Marketing conference in Kl and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked everyone in the room whether they thought IBM was cool or not. Out of 100 people only one said yes.
Then he did a presentation where he explained all the different companies and brands that IBM were either responsible for or were a catalyst for or were the power behind.
These have been closely followed by an onslaught of social media reviews, some good, some not so good.
According to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you about it.
This is a staggering number and should be a big worry for everyone in the customer experience sectors in Singapore and those who market the applicable brands.
It was reported by The Sunday Times earlier this week that Snapchat’s latest valuation has hit $12bn. This follows its highly anticipated first ad running across the messaging platform last month – a 20-second trailer for horror film Ouija, appeared in its users’ ‘recent updates’ section.
With a reported 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.
It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands? Read More
The World Champion Rugby team the New Zealand All Blacks have transformed the thinking of the way that a new strip is launched to the public. Just as they lead the world in rugby so they are leading the world in marketing.
The All Blacks are unleashing three versions of the same strip all in one go. Adidas, the team’s kit supplier, have taken the hype and marketing of the new launch on 8 November to a whole different level. They clearly want to sell allot of shirts in next year’s World Cup and of course at Christmas.
Legendary rock bank Linkin Park have teamed up with innovative fashion brand Johnny Cupcakes to deliver a unique, limited edition Johnny Cupcakes t-shirt. Not only that but Linkin Park are giving away their fan club Linkin Park Underground membership with every t-shirt bought.