New Zealand have some pretty cool local brands too and they make great play about local brand values. I saw a lot of “for Kiwis, by Kiwis”, in marketing messages. Clearly that message resonates with consumers both on line and off.
Huffer, Lower, Federation, Commoners, Thing Thing are just a few contemporary fashion brands making a mark competing with the heavyweights with a more youthful and edgy style to appeal to snowboarders and the youth (and young thinking!) in New Zealand.
Global Culture is my favourite. They consistently poke fun at established brands and culture and their motto is the brilliant “you can never be too rich, too cool or own too many t-shirts”. Interestingly none of these appear in the top 50 facebook sites for New Zealand. Read More