Category Archives: Uncategorized

Virtual reality just got mainstream

Figure Digital imageYou will of course know by now the ins and outs of the current state of virtual reality. A month ago, it probably wasn’t even on your radar.

Facebook bought Oculus VR last month, the crowd-funded Kickstarter success behind the development of the first major virtual reality headset, the Oculus Rift. For two billion dollars. Sony also recently announced its own plans to release a PlayStation-branded VR headset for gamers and PlayStation 4 owners later in 2015. These two immense news announcements alone confirm what many within the VR space have known for some time. Read More »

Diesel stretch their brand like their jeans

Diesel_Successful_Living_Moroso_foscarini_Milan_09_yatzer_13You may think you know the brand Diesel but you may be surprised how far they have stretched their brand through innovative partnerships with much larger more traditional companies desperately trying to be cool.

 

 

 

 

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Having a bad day? Evian’s Amazing Baby is here to help

There’s a super-baby within us all, according to Evian, and the brand wants us to set them free. The brand is encouraging their Twitter fans to let go of their problems and let their inner babies out to play.

Evian is asking its Twitter followers to submit their dilemmas to the hashtag #AmazingBabyRescueMe, where the Amazing Baby character will endeavour to provide fun tweets, Vines, and illustrations to cheer up the troubled participants.

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Singaporean super-brand “Ah Boys to Men” shows how to market the army

m_ah-boys-to-menWhen the first Singaporean armed forces coming of age film “Ah Boys To Men” hit the cinemas and was instantly a monster success it genuinely resonated with Singaporeans. The film had such a fundamental effect that it really made a difference to the way Singaporeans felt about their armed forces in a very positive way. It also created a Singaporean super brand franchise.

 

 

 

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How marketing people inspire others – A Dozen Words of Wisdom

3d-bookA new book by Matt Parkes looks to shed some light on marketing wisdom. Matt asked thousands of people to give advice in a dozen words and from that came an inspirational book “A Dozen Words of Wisdom”. Here are some highlights.

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AIA’s unhealthy Vitality rewards program

aiaAIA have launched Vitality Rewards for every insured customer. Basically the concept is very positive. They want to reward you for being healthy. How this is being done is open to question though with some serious gaps in the program and some questionable creative.

 

 

 

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Are Chevrolet and StarHub in the same sponsorship fix?

Chevrolet Global Football Announcement EventSponsoring a football team is tricky business. Past success does not equal future success. Just ask Chevrolet how they currently feel about spending almost a billion Singapore dollars on sponsoring Manchester United from next year.

A billion dollars to be on the front of a shirt of a team that won’t even be in the Champions League next year let alone being champions of England’s Premier League. They may as well as sponsor Newcastle United.

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Guardian’s David Pemsel raises the most important point about newspaper paywalls

guardianWe’re lucky to live in such fascinating times. The way “digital” has thrown everything up in the air continues to amaze and inspire. But if the music business was the canary in the coal mine, the press industry was the next cart down the shaft. I was reminded of this today when yet another conference held yet another debate about the future of news; but this one particularly resonated. Read More »

Orient Express comes off the rails with rebrand

SNLV000ZWhen brands rebrand it’s normally to try and lose their history or change negative perception or reposition. Quite why the Orient Express have rebranded all their properties barring some of the more famous iconic train journeys to the terrible named Belmond is beyond me.

Orient Express conjures up wonders and mystical magical train journeys, Agatha Christie and luxury, properties that ooze quality and premium brand values. Orient Express says we’re a brand worth paying the extra money for to treat your loved one or just pamper yourself.

 

 

 

 

 

 

 

 

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SXSW: Why data is the next big currency

data word cloudBitcoin might have been the big launch at SXSW, but to my mind, data outstripped it as the newest and most powerful currency. It was arguably the biggest underlying topic at this year’s SXSW. (Not Big Data I hasten to add – thankfully, this crowd is not made up of consultants and/or marketers, so most people just call it data.) Even Chelsea Clinton talked about the relentless focus on data collection to measure the success of the Clinton Foundation.

The fact is that as the growth of the internet of things and wearable tech gathers pace, we will be collecting more data than ever about our products as well as our bodies. And the value of this data is something we’ve heard a lot about at SXSW. Read More »