Traditional media owners are set to profit from multiscreen viewing and smartphone ownership if the right pricing models are adopted, is the rather heartening message from a KPMG study this month. In the advisory firm’s Media And Entertainment Barometer study, the decades old assumption that people have become too accustomed to free content online to start paying, is challenged. Read More
Last week Microsoft launched the Xbox One. It not only integrates TV, Internet and gaming, but will also measure your heartbeat, recognises your voice, and has social incorporated throughout. Xbox sees the future of gaming to be home console entertainment, the best way to fight off the trend of mobile and social gaming.
There is an argument to say that mobile and social is where the future of gaming is as 70% of casual gamers are young women, who have a disposable income or control the family wallet. You can see why many companies are focusing their attentions here. In fact one of the fastest growing gaming companies is Supercell which focuses on mobile gamers and attracts 8.5 million daily players who play their games an average of ten times per day. Read More
Over the past two years Google has taken control of the SEO industry and successfully devalued or penalised a lot of the lower quality practices that plenty of sites used to take advantage of.
When the Panda update was launched in 2011 it put an end to sites thinking that they could churn out loads of content but this didn’t affect too many legitimate websites who really cared about content. Read More
Historically, trust has been an important social commodity and today, this is certainly the case for brands. Without trust how can you hope to be loved? According to the Edelman trust report there are five key areas that a brand must focus on to become trusted: engagement, integrity, products and services, purpose and operations. I wanted to take a deeper look at the technology playing a key part in each of these areas. Read More
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads.
Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns.
Initially available only in select areas in the US, advertisers will be able to see which Twitter users have been exposed to their ads on TV and target them with Promoted Tweets. Read More
Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.
But while email is here to stay and growing rapidly, the way in which users are accessing those emails is changing. Read More
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
It is no surprise how fast Twitter user numbers have grown, Pew says they have doubled since November 2010 and now has around 500 million in total with around 200 million who are active, but Pinterest is almost on a par with the percentage of internet users using it service.
Pinterest remains heavily skewed to women, it is also “whiter” and its users are better educated. Instagram also has more women users, as does Facebook. Twitter is the only network where there are more men (although LinkedIn if it were included would lead in this category). Read More
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
The rise of ecommerce has made shopper marketing an increasingly complex field, particularly when it comes to measurement and subsequently, selecting the right technology to legitimately improve a proposition in a cost-effective way. Any new implementation is only useful if it solves a need; whether that is improving efficiency, fostering loyalty or reducing barriers to purchase. Read More
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