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Despite fine efforts from viral big-hitters Adidas and Old Spice to capitalise on the World Cup final, this week’s branded chart is topped by a 10 second clip created by German radio station Bayern 3.
Released within minutes of the tournament’s finale, the image of a mighty German stein smashing a Brazilian cocktail has clearly resonated with fans and the video has just topped 15 million views. It’s great to see a simple but perfectly timed idea beating bigger budgets to the top spot, and hopefully it’ll be the last time we hear those samba jingles. Until 2016 at least…
Whether it is paying homage to soldiers fighting in Iraq or a stand against the damaging effects of a fuel company, this week has brought a high standard that has played on our heartstrings.
The latest moral outrage to hit the internet centered on news this week that Facebook had been emotionally manipulating people via the news feed, denying them positive content to see if it made them sad, and vice versa. Angry tweets and blogs abounded, the digital equivalent of grabbing pitchforks and torches.
The crux of the argument was that the whole thing was a little bit creepy. You can serve ads targeted by behaviour, sure, but trying to make me happy or sad is apparently a step too far.
So in a break from football based campaigns this week’s top trending video has been First Moon Party by HelloFlo, who you may remember from last year’s viral hit The Camp Gyno where one girl becomes the group counsellor after being the first to get her “red badge of honour”.
With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left wondering why do any music artists work with record companies and why they don’t just market their own content in this digital world?
It was a frightful World Cup night for Spain on Friday 13th as the Netherlands produced a stirring performance to record a 5-1 win. Robin van Persie scored two goals for the Dutch, with slo-mo television replays of his incredible diving header serving as dream footage for the internet’s content creators. “Persieing” became the latest viral craze to spread across social media.
Of the 1.7 million Van Persie mentions observed across social media this weekend, over 100k relate to his “flying” moment and include memes, Vines and Instagram uploads of creative examples playing on the image of the Dutchman’s superb headed goal.
ESPN’s effort at a meme amassed a huge 17k retweets to become the most retweeted tweet on the topic.