I don’t have a Tesco Clubcard and I’m not a part of Boots Advantage. I don’t have a Starbuck’s card. I’m not even part of the Ikea Family.  I’m just not a loyalty programme sort of person.

My shopping is generally online where I can sift for bargains, compare sales and per unit prices and generally not be tempted by chocolate at the checkout.  I will click through to Gilt from a link that my sister posts on Facebook and I have even impulse-purchased a holiday online – not a danger I would face in your average checkout lane.  Rather than Hilton Honors or Nectar, I’m more likely to belong to Amazon Prime, have an Ocado delivery pass or to go through the quirky things on offer daily on Groupon. Read More »

The Attorney General’s office is to investigate a series of tweets made by Twitter’s biggest Premiership footballer, Joey Barton, about the John Terry racism case.

Over the weekend the Queens Park Rangers captain took to Twitter after Terry was stripped of his England captaincy on Friday in the wake of the coming court case that will  deal with allegations that he racially abused Anton Ferdinand during a match at QPR last year. Read More »

As social networking has become ingrained in our lives, social sharing has become an incredibly valuable way for marketers to drive traffic, reach new customers, generate brand equity and ultimately increase sales.

This infographic from Emailvision is based on a recently conducted a survey of nearly 100 marketers to shed some insights on the importance of social media, as well as the motivations and strategies currently being incorporated into their campaigns. Read More »

Pssssst…raising awareness about breast cancer is back on Facebook, with a new viral campaign that women are sharing. Girlfriends have told me not to let onto the boys what’s going on, and we’ll see if this one reaches the success that we’ve seen from previous campaigns.

Last year, women around the world updated their status on Facebook to reveal what colour bra they were wearing. Red, white, beige, black, and leopard print was showing up all across Facebook, catching the attention of men. The phenomenon captured news headlines, and reports said that no one was sure exactly where it all started. Read More »

Looking for a huge numbers of fans? Can’t wait a second longer? Then read on, this blog post is for you…

1. 1. Buy your fans
   This is definitely the easiest way to guarantee a following fast; decide how many ‘fans’ you want then simply go to any dodgy-looking site (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There’s a very obvious analogy here, one that doesn’t involve any love at all… Read More »

Really useful infographic here from Dan Zarrella who has done some more research into how we can all get more clicks out of our tweets. He did some research on this last year when he analysed where in a tweet was the best place to put the link.

He’s followed that up with research that has identified factors that tend to lead to higher click-through rates on tweeted links. Read More »

Social media has clunked its way through many evolutions over the years. The past four has seen the digital world settle into a social rhythm. Facebook being the daddy of them all, Twitter is the cooler, younger kid on the block, and LinkedIn taking the lead as the place to hang out to talk serious stuff. The commonality with all of those platforms is they are essentially for everyone. The barriers to entry are extremely low. Most tech savvy people will generally have those three, even if they’re not active in all three (I bet everyone who reads this has all three).

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We wrote last week that the Mail Online was continuing its expansion plans with a launch in India and today it has been confirmed by online measurement firm ComScore that the Daily Mail’s website has passed the New York Times to become the World’s biggest newspaper.

The Mail Online reached 45.3 million people in December compared to 44.8 million for the New York Times. However, in a put down almost worthy of Dorothy Parker the Times has said that the British tabloid was simply not in its class. Ouch. Read More »

Don’t like someone’s outfit? Slipped on ice? Lost a job? Think your boss is lame?

Hashtag fail!

These are all situations where “That is so hashtag fail!”

These days Twitter lingo is not just for online use, as expressions migrate from the social media world into everyday vernacular. In the case of hashtag fail, its sprung from the online use of the expression #FAIL and now even has it’s own hashtag of #hashtagfail. Read More »

How big will Facebook commerce be this year? Views vary with some arguing that Facebook won’t master social commerce in 2012 while others expect an explosion. However, what we are certain seeing are more interesting examples of F-Commerce such as Heinz joining the social commerce rush as well as Magners cinema chain Odeon.

Add to that a £350,000 investment that Facebook commerce firm VendorShop Social has just picked up to to fuel its expansion. Read More »