From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

“The second screen can turn TV viewing into a shared experience, enable fans to go deeper into the story world, allow instant follow-up on a call to action, extend a message beyond the limits of 30 seconds—and the list goes on,” says Ann Mack, director of trendspotting for JWT.

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Loving Google’s Doodle today, its tribute to Dr. Robert Moog and his invention of the electronic analog Moog Synthesizer.

The interactive Doodle let’s gives you access to your own online Moog and you can record your attempts. Hours and hours of fun as you have your own attempt to create sounds used by bands such as The Beatles, The Doors, Stevie Wonder, Kraftwerk and many others. Read More »

Facebook shares are continuing to sink today and are currently almost $6 off of their IPO price of $38 having fallen as low as $31.03.

As they continue to perform in a lacklustre fashion people are starting to ask what went wrong with one of them most anticipated IPOs in years? Read More »

As YouTube celebrates it’s seventh birthday, The Verge have reported that a staggering seventy-two hours of video are uploaded to the the site every minute, a whole day’s worth of content more than a year ago. Owned by Google, YouTube has become embedded into the search process with videos hosted by it gaining prominence in the Google search algorithm, and therefore search results. Consequently, it has eliminated competition from the like of Vimeo, who offer an equally good, if not better, service, but do not have the groundswell in take up. Read More »

Remember how we scoffed at those hapless souls who put their bank details up on Facebook when the social network first became popular?  It now looks as though this was a misguided but ultimately accurate premonition of a future development in social media.

Whispers abound that Facebook is moving towards becoming the first social network to offer its customers banking services, and research and advisory company Gartner suggests that a social network, most likely Facebook, will rollout this service within the next two years.  Read More »

The Pakistani government yesterday blocked access Twitter after accusing it of being responsible for promoting what it said was a blasphemous cartoon contest on Facebook.

Pakistan has previously blocked Facebook and YouTube as well as hundreds of web pages over what it deems “sacrilegious content”. Much of that happened two years ago during the ‘Everybody Draw Mohammed Day!’ group on Facebook. Read More »

Today Facebook debuts on the Nasdaq stock market in the US at $38 a share and will be valued at $104bn, netting Mark Zuckerburg $19bn. Yesterday we heard that Pinterest could be valued at $1.5bn. Recently, iPhone app Instagram was bought by Facebook for $1bn.

Social media has become embedded into our everyday lives, into business, the media and Government. It’s why the companies behind the technology are deemed such prized commodities at the moment. While the disruption that social media services have caused is indisputable, whether these services are so deeply meshed into our existence that they really are long term financially viable propositions is less clear. Is the age of sharing going to finish as quickly as it started?

To coin a phrase, if looks like a bubble, and acts like a bubble, it probably is a bubble.
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The number of tweets posted by journalists from UK media outlets fell by almost 25%, according to the latest NewsTweet Index from PR firm Portland, with big falls at Sky News, which could be linked to its controversial social media guidelines introduced earlier this year.

Overall apparent changes in the tweeting habits of some of the UK’s top journalists saw 80,000 fewer tweets sent in the last three months compared to the previous quarter despite the ongoing economic turmoil, elections, big tax (and pastie) stories, the government’s problems and the on going Leveson inquiry, which all featured heavily. Read More »

It’s the question on everyone’s lips today – would you invest in Facebook? As the company finalises its IPO price ahead of its market debut on Friday, the general consensus is a positive one – early reports show a huge amount of interest in owning a tiny piece of Facebook’s 900-million-user success story. Predictions suggest that the share price could push valuation up to $104bn – according to the Telegraph, this makes it more ‘valuable’ than both Disney and Ford.

So, for Facebook’s early investors, payday has arrived. But surely the fact that so many of them are cashing in should be a warning to wannabe buyers? If you invested in 2004, you’re laughing – the social network’s value has exploded to such an extent that even someone like U2’s Bono, who owns fewer than 2% of the shares, is set to be a billionaire and the world’s richest rock star by the weekend. Read More »

A month is most definitely a long time in the world of the interwebz.  So, as we didn’t have time to run one of our meme-tastic #KittenCamp events in April, here’s a quick run down of some of the most LOL-some memes from the last month or so.

And, worry ye not.  If memes and LOLing is your thing, then come along to the May #KittenCamp event taking place in Hoxton Square on 28th May – sign up here for free LOLZ here: http://kittencampdigitalshoreditch.eventbrite.com/ Read More »