Posts Categorized: Uncategorized

Diversity and creative and ad tech: Cannes Lions Innovation Festival day one

cannesDay One of Cannes Lions Innovation Festival has gone incredibly fast, but two themes made a big impression on me: diversity and creativity.

The morning saw a fantastic panel about ‘Tackling the Gender Gap in the Global Tech Sector’, with the session kicked off by Sarah Wood, co-founder of Unruly. The best business teams, Wood said, are those that have a good mix of people, and yet only 17% of the tech sector is female and, even worse, this number is declining each year by 0.5%.  Read more on Diversity and creative and ad tech: Cannes Lions Innovation Festival day one…

Vlog: Sky News on social and the General Election

WEB_Sky_News_Ask_the_LeaderJust over one month after the General Election and the battle to dominate social media was not just one for the political party leaders. Brands like Sky News were keen to make their mark on online platforms to engage with voters, particularly of younger generations.

Richard Evans, head of social media at Sky News, spoke exclusively to The Wall vlog about the brand’s approach to social media in the lead up to the General Election, as well as the success of its #GeneralAffection video and Ask The Leaders event.
Read more on Vlog: Sky News on social and the General Election…

*SPOILER ALERT* A blog about Game of Thrones

jon_snowWell, stone the crows! I didn’t see that coming! Well, I did actually because I’ve read all the books, but still…it came as a properly upsetting shock to see it brought to life on TV. Read more (contains spoilers, obviously) Read more on *SPOILER ALERT* A blog about Game of Thrones…

The Daily Poke: Hot and bothered

Hot and botheredTheir first smile. Their first word. Their first step. Their first picture of you being eaten by a bear. There are many joys of parenting, but it’s unlikely that you’ll ever find ‘the first time you try to put suncream on them on the beach’ anywhere near that list. Read more on The Daily Poke: Hot and bothered…

Infographic: How the Internet of Things will shape the future of business

WEB_Internet_of_ThingsThe Internet of Things is one of the biggest buzzwords in tech at the moment, and is emerging as a rapidly growing market. While the focus at the moment is on personal use, such as smart watches, soon the Internet of Things will be ubiquitous in our working lives.

It is estimated that by 2019 the Internet of Things market is set to double the size of the smartphone, PC, tablet, connected car, and the wearable market combined.

From a brand perspective the Internet of Things provides an exciting opportunity for marketing and feedback. Wearable devices will allow companies to digitize their customer base, which provides companies with efficient feedback on behaviours and reception of their products. Read more on Infographic: How the Internet of Things will shape the future of business…

The Daily Poke: The good, the bad and the pepperoni

The PepperoniLaurel and Hardy. Garth and Wayne. Thelma and Louise. Riggs and Murtaugh. Marley and Me. Hollywood’s seen some legendary double acts over the years (and some not so legendary ones), but a movie’s own perfect partner surely has to be a pizza. Read more on The Daily Poke: The good, the bad and the pepperoni…

The Daily Poke: Soles with soul

Soles with soulFor a number of years now, Toms has been inviting consumers to put themselves in the shoes of others less fortunate.

Its annual ‘One Day Without Shoes’ campaign highlights a programme to donate a pair of shoes to a child in need for every pair of Toms purchased. Read more on The Daily Poke: Soles with soul…

Crossing the great device divide: How to get in front of multi-device shoppers

multiple screens laptop mobile tabletThe internet, with all of its tools for researching, price-checking and side-by-side comparison shopping, has completely changed the way consumers navigate the path to purchase. In the UK, 68% of shoppers use multiple devices for one purchase and when you consider that seven out of ten of adults use the internet ‘on the go’, there is a huge opportunity to introduce consumers to a new brand and steer their decision in another direction.

With 90% of 25-30 year olds embracing online shopping, the internet’s influence will strengthen as this multi-device generation matures. For some marketers, the fragmented purchase path is creating opportunities – the popularity of click-and-collect, for example, has exploded in recent years. Read more on Crossing the great device divide: How to get in front of multi-device shoppers…

The Daily Poke: Finger clickin’ good

Finger clickin good 1It’s all very well licking your fingers while you’re enjoying your KFC. But that’s still not enough to prevent oily fingerprints all over your touchscreen.

Thankfully though, the Colonel has come up with a neat solution – the Tray Typer. It’s a tray that doubles as a wireless, rechargeable keyboard. Read more on The Daily Poke: Finger clickin’ good…

Infographic: Growing marketing opportunities

(Flickr/Judy van der Velden)

(Flickr/Judy van der Velden)

The last 12 months have shown significant growth in the programmatic marketplace, thanks to broader adoption of programmatic buying on all channels around the globe, according to the new Advertising Intelligence report from Turn.

It takes a close look at trends in competition and spending in programmatic advertising, a global view of the ways levels of competition affects spending, as well as a close-up look at competition overall and spend dynamics by channel and region. Read more on Infographic: Growing marketing opportunities…