Posts Categorized: Twitter

Tapping the Twitter firehose will only increase pressure to prove returns from social

TwitterBirdsHQLast week I read that Twitter will be selling its firehose data to brands and retailers. This announcement not only shows the immense value inherent in social data but also underlines the fact that social is not free.

Not only is it not free today but brands looking to get ahead of their competition will be faced with increased pressure to spend more on social in the future Read more on Tapping the Twitter firehose will only increase pressure to prove returns from social…

Getting your Snickers in a twist over Clarkson

WEB_Snickers_Jeremy_Clarkson

(Twitter/@SnickersUK)

“You’re not yourself when you’re hungry” is written in neat handwriting on the outside of a package of Snickers and addressed to Jeremy Clarkson c/o Top Gear, meanwhile, the package is duly snapped and distributed via Twitter by the brand’s communications agency.

Okay, we can all see the temptation, it’s a good joke, it’s a once in a lifetime opportunity, it’s going to achieve reach and penetration greater than most campaigns that take weeks of planning and consume bank vaults of budget. But have Snickers done the right thing by posting a box of the nutty confectionery to suspended TV presenter Jeremy Clarkson? Read more on Getting your Snickers in a twist over Clarkson…

Brits are third-happiest nation on Twitter

HappyUs Brits are the third-happiest nation on social media – happier than our US and Canadian counterparts, while coming in just behind the Republic of Ireland and Australia.

That’s according to a new social media happiness report carried out by Brandwatch.

Read more on Brits are third-happiest nation on Twitter…

How is Twitter video set to impact brands?

twitter officeTwitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.

But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…

Why so many brands are on Twitter’s #RoadToRuin

Tory party election posterOn 2 January, the Conservatives unleashed their latest campaign poster to the nation. A picture of a road with the headline “Let’s stay on the road to a stronger economy”. Presumably that took all of 10 minutes to think of.

But even despite its lack of substance, the poster was always doomed to become what the kids are calling a #Twitterfail. Read more on Why so many brands are on Twitter’s #RoadToRuin…

#JeSuisCharlie tweeted almost 1m times

je suis charlieThe hashtag #JeSuisCharlie has been tweeted 997,500 times since yesterday’s fatal attack on satirical magazine Charlie Hebdo, in which 12 people were killed including editorial director Stéphane Charbonnier.

Its use peaked last night at 8pm GMT, with 929,400 users tweeting, according to Twitter analytics platform SocialBro.

The average tweets per hour reached 83,125.
Read more on #JeSuisCharlie tweeted almost 1m times…

Why brands should spend longer writing their promoted trends

TwitterlogosOne of my more terrifying moments as a junior copywriter was being asked to write a promoted trend (aka promoted tweet/hashtag) for an FMCG client.

It scared me for a number of reasons: the cost (up to £120,000), the all-eggs-one-basket nature of the media, the knowledge it would greet Twitter users all day long – and finally, the shoulder-shrugging attitude from the client and agency.

Read more on Why brands should spend longer writing their promoted trends…

Seasons tweetings – which supermarket’s Christmas campaign won with a 52% share of voice on Twitter?

WaitroseIt’s beginning to look a lot like Christmas. Adverts on every channel…. each one out-vying the next to be the most sparkly/heartwarming/schmaltz (take your pick) of all.

Every year the battle between supermarket and retail brands across the country to be the star at the top of the retail Christmas tree is fiercer than ever.

It’s big business too. In fact, last year Tesco was the biggest spending supermarket splurging an eye-watering £25m on their Christmas campaign, followed by Asda, Morrisons, Aldi and Sainsbury’s, according to unofficial figures from data research firm Nielsen. Read more on Seasons tweetings – which supermarket’s Christmas campaign won with a 52% share of voice on Twitter?…

How the Christmas ads fared on social

sainsbury's christmas the wallFor this year’s Christmas ads we’ve had the lot. Almost every major retailer has now released their ads, laying out their stall for what they can offer consumers this Christmas.

These have been closely followed by an onslaught of social media reviews, some good, some not so good.

Read more on How the Christmas ads fared on social…

Is Taco Bell the savviest brand on social media?

Taco BellOn my commute back from office last night, I noticed few odd and alarming tweets. Allow me to quickly present my case:

Bridget Carey, from CNET was tweeting in ALL CAPS! And Nilay Patel had this to say. Taco Bell story? Some die-hards were flipping out.

Like any self-respecting digital marketer, I figured I had to be on top of this recent development. So I went to Taco Bell’s twitter. Then to its Instagram feed. Then to its Facebook page. And finally to its Google+ page as well. This is a collection of what I saw. Read more on Is Taco Bell the savviest brand on social media?…