Posts Categorized: Twitter

What makes a social media channel great for brands?

Whether you’re Radiohead or Leicester City, the quickest way to make the largest noise on the web is by putting the news on Instagram.

WEB_Instagram_logo

For brands, Instagram’s proposition is already game changing.

The rise of video ads and instant buy buttons has seen brands, including Asos, take revolutionary steps towards realising the potential of Instagram as a point of sale in its own right.

Certainly the media-rich social channel suits the visual nature of most consumer facing brands, but given the stiff competition between social platforms, what are the wider contributing factors dictating the popularity of Instagram against another platform?

Read more on What makes a social media channel great for brands?…

5 ways that Twitter can improve and strengthen active user numbers

Five ways that Twitter can improve and strengthen active user numbers following the recent news that their user base stalled for the first time in Q4 of 2015. By Dom Moriarty, head of social at Passion Digital.

Read more on 5 ways that Twitter can improve and strengthen active user numbers…

As social messaging grows, how can businesses best exploit it?

social-messagingThere are big questions looming for digital marketers with the accelerating growth of social messaging apps. Should we advertise on this platform?

Is it too personal for business or is it the best opportunity to engage with customers yet?

Snapchat has over 100 million users, Facebook Messenger has around 800 million monthly users and WhatsApp, under ownership of Facebook has 990 million users and that’s only been around since 2009.

When you understand that WhatsApp sends 30 billion messages daily, it’s clear that we are dealing with a huge, active and powerful social community. Read more on As social messaging grows, how can businesses best exploit it?…

How to get to 10,000 Twitter followers in a year

We can’t all have as many Twitter followers as Kim Kardashian, but you don’t have to be a reality TV star to build an impressive following.

Twitter

Here are four rules to follow to get you on the path to Twitter stardom.

1. Twitter is self-fulfilling

The more you interact with others, the more they’ll interact with you. But first you need to carefully define your community and follow relevant people – and the following tools can help:

Read more on How to get to 10,000 Twitter followers in a year…

Twitter and Facebook are focussing on accessibility, and the rest of the tech sector needs to listen up

In the UK at the moment, there are approximately 38 million active social media accounts.

facerecognition

Globally, this reaches two billion. We know it is a channel that is booming, so it’s surprising that it’s only now that we’re starting to focus more on making it accessible for everyone.

Recent announcements by Twitter and Facebook have signalled increased focus on making the platforms accessible, and although it’s taken a while, the rest of the tech sector now needs to take note.

Read more on Twitter and Facebook are focussing on accessibility, and the rest of the tech sector needs to listen up…

If you don’t read this now you’re missing out

Guess who said this: “People don’t want to miss out on great broadcasts that are live right now”.

Clay

No, it wasn’t Reed Hastings of Netflix. Sentences like that are banned in his mouth.

You could be forgiven for thinking it came from a TV executive, but you would be wrong (and I forgive you).

No, it was said yesterday by a Facebook executive, one Fidji Simo, as he announced a revamp of Facebook Live, its live streaming service.

Cue furrowed brows. No one wants live these days do they? Why bother when you can have on-demand? What the hell is going on? Reed – help! Read more on If you don’t read this now you’re missing out…

Brands should not give up on Twitter just yet

“Just setting up my Twittr”. When entrepreneur Jack Dorsey launched Twitter with these five words a decade ago, nobody could have foreseen its stellar rise.

twttr

The social media giant’s 10th birthday (21 March 2016) was a milestone in the fast-paced social media world. Twitter has played a key role in global events like the Arab Spring and the 2008 US election.

In addition, it has forever changed how we interact with celebrities, politicians, the media and brands.

Read more on Brands should not give up on Twitter just yet…

Why Twitter is a brand’s best friend

“Dead in a year” is a phrase I’ve heard accompany many a mention of Twitter.

emoji

Yet it’s still here, and for all the negative headlines, it boasts over 500 million tweets per day from 320 million active users.

While many marked the platform’s 10th birthday this week by speculating over its future, let’s instead focus on what makes Twitter great and what brands could lose if it does indeed fall.

Read more on Why Twitter is a brand’s best friend…

Happy Birthday Twitter 🎉 How social media has been celebrating 10 years of tweets

Happy Birthday Twitter! The social network is growing up. Now in double figures, the platform’s famous tweeters include Barack Obama, the Pope and astronaut Tim Peake, who have jumped aboard Twitter to share their news and connect with people around the world.

obama

Twitter’s birthday message features a video of some of the biggest moments and events from around the globe that have been shared across the platform.

Among the memories included are scenes from the Arab Spring, updates from Space, and Malala, promoting human rights together with her supporters, who encourage others to stand with her by sharing the #WithMalala hashtag.

Read more on Happy Birthday Twitter 🎉 How social media has been celebrating 10 years of tweets…

Brands pay tribute to #StPatricksDay on Twitter

Happy St Patrick’s Day.

guinness

To mark the day that honours Ireland’s patron saint, brands including Red Bull, McDonald’s and, of course, Guinness have been taking to Twitter to celebrate and share their love of all things Irish with their specially themed marketing campaigns and promotions.

Frijj wants to know, would you drink a Lucky Shamrock flavour Milkshake?

Read more on Brands pay tribute to #StPatricksDay on Twitter…