Posts Categorized: Twitter

100 complaints on Twitter each week? You have a problem

TwitterLaptop16401Imagine you see that your brand finds 100 people complaining about it on Twitter each week. What does this actually mean? Here’s an approach to scaling the challenge.

100 complaints mean you probably have a fairly big customer service problem, because… Read more on 100 complaints on Twitter each week? You have a problem…

Read more on 100 complaints on Twitter each week? You have a problem…

Twitter takes on Snapchat’s Live Stories

WEB_Twitter_AmplifyAs social platforms have evolved, a common theme has emerged: from text and links to images and photos and then video – the importance of social video is now paramount to all key players. With a mission to maximise their ad revenues, the vastly superior ad rates for video formats (especially those that are mobile) are irresistible.

This is why Twitter, Facebook, Snapchat and other platforms have spent so much time and money building their own native digital propositions for their users. But while the focus has so far been on running paid campaigns for branded videos, we may soon see social media attention shift to a different format – live. Read more on Twitter takes on Snapchat’s Live Stories…

Forget millennials: How are Generation Z using social media?

(Clean & Clear/YouTube)

(Clean & Clear/YouTube)

For the past few years millennials have dominated the news agenda, driven popular discourse and completely changed the way we look at young people. But now a new generation is coming of age — a group who are going to make us change our opinions and challenge our perceptions all over again.

Meet Generation Z, the 12- to 19-year-olds who care deeply about ethical consumption, are progressive, use digital technology more than any previous group, and are set to change the world with their optimism and ambition. The J. Walter Thompson Innovation Group recently put out a report called Generation Z which analysed the thoughts, ideas and attitudes of 1,000 Generation Z teenagers. Read more on Forget millennials: How are Generation Z using social media?…

What Dick Costolo’s resignation means for Twitter

Dick-20150612084122984Dick Costolo is a victim of a bubble burst. He continued in public messages to say that Twitter would be universal and a major platform but the Q1 2015 numbers burst the belief in many ways.

Although active users grew a little over 5% quarter on quarter all other metrics were bad: revenue down 9%, EBITDA down 26%, losses up 46% and share price now lower than closing at the end of the first day.

As Dick Costolo was already under pressure he could survive such a result only if investors believed he had a clear plan but that was not the case. Twitter remained very static in its development and very passive in its competitive responses and never captured the messaging and image messaging that it left to WhatsApp and Instagram to dominate. Read more on What Dick Costolo’s resignation means for Twitter…

The Daily Poke: Spread the joy

Spread the joyStrawberries and cream, peanut butter and jelly, chocolate and Vegemite… apparently.

Images of Vegemite-filled Dairy Milk have been doing the rounds on social media down under. But until now, many were left wondering whether it was just a photoshopped hoax. Read more on The Daily Poke: Spread the joy…

Twitter’s flock to unlock: The power to drive consumer engagement

WEB_Van_Gough_NetherlandsWhen people think of visiting the Netherlands, many automatically think of Amsterdam but the country has much more to offer. As such, The Netherlands Board of Tourism and Conventions (NBTC) wanted to create a special campaign that would leverage the occasion to mark the 125th anniversary of famed Dutch painter Vincent Van Gogh’s death and promote other parts of the country, including Brabant and Gelderland – places closely related to the work and life of the post-impressionist painter.

The NBTC organised cultural events, exhibitions and tours for the occasion and the creative campaign, launched by Expedia Media Solutions, kicked off at the beginning of March. It targeted travellers from the UK, France and Germany. Read more on Twitter’s flock to unlock: The power to drive consumer engagement…

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…

What makes a great social ad?

WEB_Mad_MenFor seven seasons Mad Men gripped audiences with its portrayal of the gin-and-sex-fuelled 1960s ad industry. The show traced the huge changes in the industry at the time, and for modern marketers it has been a poignant reminder of just how seismically the industry has shifted since then. Long gone are the days when a single punchy idea and some gorgeous visuals would win you a pitch.

More than fifty years later, art has given way to science, in a landscape Don Draper wouldn’t recognise. Big data has transformed the media buying model, and is now the key factor most organisations now use to determine efficient strategies for buying ad space and plan campaigns.

This has led to a tense rivalry between creative and media agencies. Unfortunately, this rivalry frequently means that neither agency wins – and the biggest loser is usually the client. Read more on What makes a great social ad?…

A Lesson in Twitter, by Twitter

WEB_Powered_by_Tweets

(creative.twitter.com)

Marketers are specialists at misappropriating social channels. This isn’t particularly surprising when you think about it.

Social channels differ from old media channels in that they are behavioural, and the behaviours that they are designed to exploit or enhance generally aren’t ‘watching ads’. If you want to deliver an ad in the same space where someone generally chats with their friends say, then by definition you are creating something a bit twisted.

This misappropriation has created a largely unspoken problem in the industry. The truth is that contacts gained through social tend to be extremely low quality – often to the point of worthlessness. Read more on A Lesson in Twitter, by Twitter…

Social media: how to turn a negative review into positive feedback

social mediaConsumers made a record 66 million complaints about sub-standard goods and services last year. And with social media rapidly becoming an open forum between customers and businesses,more people than ever are turning to social media to vent their frustrations with companies and products that fail to meet expectations.

These complaints remain visible, online indefinitely and can have a disastrous effect on your business.

But you can turn the tables – just as the complaint is public so is the way you resolve issue – and achieving a resolution that exceeds expectations can be an excellent PR opportunity for your business. Read more on Social media: how to turn a negative review into positive feedback…