Posts Categorized: Twitter

What do brands need to know about targeting the youth market on social media?

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The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.

So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…

How could the Twitter ban in Turkey be avoided?

twitter social media conversationYesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live.

The reaction of the Turkish authorities was in response to more than 100 disturbing images of the Monday’s terrorist bombing in south-east Turkey, which killed 32 people, appearing on Twitter. The move follows a court ruling banning the publication of images of the attack in the media, particularly on the internet and social channels. Twitter is currently in the process of removing all associated images, and will remained blocked in Turkey until the work is complete. Read more on How could the Twitter ban in Turkey be avoided?…

The Daily Poke: Make it mine

Make it mine“I want my MTV” wailed Sting, back in the early 80s, heralding the arrival of the era-defining music video channel. Thirty-odd years later, the tune has changed to ‘I am my MTV’, reflecting an age of direct audience interaction and content creation. Read more on The Daily Poke: Make it mine…

Buy now buttons: What they mean for brands

WEB_buy_now_buttonsTwitter and Facebook have been testing buy buttons for over a year now and both Pinterest and Instagram announced that they would be launching buy buttons soon. However, the most significant news in this space was Google recently announcing that they plan to add a ‘buy’ button to its Shopping Ads.

Google buy now button

Speaking at a recent conference in California, Google’s chief business officer, Omid Kordestani, announced that this will allow purchases to be made without leaving the Google results page. According to Kordestani, Google wants to “reduce friction” which it believes is one of the reasons why 90% of purchases are made offline. Read more on Buy now buttons: What they mean for brands…

100 complaints on Twitter each week? You have a problem

TwitterLaptop16401Imagine you see that your brand finds 100 people complaining about it on Twitter each week. What does this actually mean? Here’s an approach to scaling the challenge.

100 complaints mean you probably have a fairly big customer service problem, because… Read more on 100 complaints on Twitter each week? You have a problem…

Read more on 100 complaints on Twitter each week? You have a problem…

Twitter takes on Snapchat’s Live Stories

WEB_Twitter_AmplifyAs social platforms have evolved, a common theme has emerged: from text and links to images and photos and then video – the importance of social video is now paramount to all key players. With a mission to maximise their ad revenues, the vastly superior ad rates for video formats (especially those that are mobile) are irresistible.

This is why Twitter, Facebook, Snapchat and other platforms have spent so much time and money building their own native digital propositions for their users. But while the focus has so far been on running paid campaigns for branded videos, we may soon see social media attention shift to a different format – live. Read more on Twitter takes on Snapchat’s Live Stories…

Forget millennials: How are Generation Z using social media?

(Clean & Clear/YouTube)

(Clean & Clear/YouTube)

For the past few years millennials have dominated the news agenda, driven popular discourse and completely changed the way we look at young people. But now a new generation is coming of age — a group who are going to make us change our opinions and challenge our perceptions all over again.

Meet Generation Z, the 12- to 19-year-olds who care deeply about ethical consumption, are progressive, use digital technology more than any previous group, and are set to change the world with their optimism and ambition. The J. Walter Thompson Innovation Group recently put out a report called Generation Z which analysed the thoughts, ideas and attitudes of 1,000 Generation Z teenagers. Read more on Forget millennials: How are Generation Z using social media?…

What Dick Costolo’s resignation means for Twitter

Dick-20150612084122984Dick Costolo is a victim of a bubble burst. He continued in public messages to say that Twitter would be universal and a major platform but the Q1 2015 numbers burst the belief in many ways.

Although active users grew a little over 5% quarter on quarter all other metrics were bad: revenue down 9%, EBITDA down 26%, losses up 46% and share price now lower than closing at the end of the first day.

As Dick Costolo was already under pressure he could survive such a result only if investors believed he had a clear plan but that was not the case. Twitter remained very static in its development and very passive in its competitive responses and never captured the messaging and image messaging that it left to WhatsApp and Instagram to dominate. Read more on What Dick Costolo’s resignation means for Twitter…

The Daily Poke: Spread the joy

Spread the joyStrawberries and cream, peanut butter and jelly, chocolate and Vegemite… apparently.

Images of Vegemite-filled Dairy Milk have been doing the rounds on social media down under. But until now, many were left wondering whether it was just a photoshopped hoax. Read more on The Daily Poke: Spread the joy…

Twitter’s flock to unlock: The power to drive consumer engagement

WEB_Van_Gough_NetherlandsWhen people think of visiting the Netherlands, many automatically think of Amsterdam but the country has much more to offer. As such, The Netherlands Board of Tourism and Conventions (NBTC) wanted to create a special campaign that would leverage the occasion to mark the 125th anniversary of famed Dutch painter Vincent Van Gogh’s death and promote other parts of the country, including Brabant and Gelderland – places closely related to the work and life of the post-impressionist painter.

The NBTC organised cultural events, exhibitions and tours for the occasion and the creative campaign, launched by Expedia Media Solutions, kicked off at the beginning of March. It targeted travellers from the UK, France and Germany. Read more on Twitter’s flock to unlock: The power to drive consumer engagement…