Posts Categorized: Twitter

The Daily Poke: Spread the joy

Spread the joyStrawberries and cream, peanut butter and jelly, chocolate and Vegemite… apparently.

Images of Vegemite-filled Dairy Milk have been doing the rounds on social media down under. But until now, many were left wondering whether it was just a photoshopped hoax. Read more on The Daily Poke: Spread the joy…

Twitter’s flock to unlock: The power to drive consumer engagement

WEB_Van_Gough_NetherlandsWhen people think of visiting the Netherlands, many automatically think of Amsterdam but the country has much more to offer. As such, The Netherlands Board of Tourism and Conventions (NBTC) wanted to create a special campaign that would leverage the occasion to mark the 125th anniversary of famed Dutch painter Vincent Van Gogh’s death and promote other parts of the country, including Brabant and Gelderland – places closely related to the work and life of the post-impressionist painter.

The NBTC organised cultural events, exhibitions and tours for the occasion and the creative campaign, launched by Expedia Media Solutions, kicked off at the beginning of March. It targeted travellers from the UK, France and Germany. Read more on Twitter’s flock to unlock: The power to drive consumer engagement…

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…

What makes a great social ad?

WEB_Mad_MenFor seven seasons Mad Men gripped audiences with its portrayal of the gin-and-sex-fuelled 1960s ad industry. The show traced the huge changes in the industry at the time, and for modern marketers it has been a poignant reminder of just how seismically the industry has shifted since then. Long gone are the days when a single punchy idea and some gorgeous visuals would win you a pitch.

More than fifty years later, art has given way to science, in a landscape Don Draper wouldn’t recognise. Big data has transformed the media buying model, and is now the key factor most organisations now use to determine efficient strategies for buying ad space and plan campaigns.

This has led to a tense rivalry between creative and media agencies. Unfortunately, this rivalry frequently means that neither agency wins – and the biggest loser is usually the client. Read more on What makes a great social ad?…

A Lesson in Twitter, by Twitter

WEB_Powered_by_Tweets

(creative.twitter.com)

Marketers are specialists at misappropriating social channels. This isn’t particularly surprising when you think about it.

Social channels differ from old media channels in that they are behavioural, and the behaviours that they are designed to exploit or enhance generally aren’t ‘watching ads’. If you want to deliver an ad in the same space where someone generally chats with their friends say, then by definition you are creating something a bit twisted.

This misappropriation has created a largely unspoken problem in the industry. The truth is that contacts gained through social tend to be extremely low quality – often to the point of worthlessness. Read more on A Lesson in Twitter, by Twitter…

Social media: how to turn a negative review into positive feedback

social mediaConsumers made a record 66 million complaints about sub-standard goods and services last year. And with social media rapidly becoming an open forum between customers and businesses,more people than ever are turning to social media to vent their frustrations with companies and products that fail to meet expectations.

These complaints remain visible, online indefinitely and can have a disastrous effect on your business.

But you can turn the tables – just as the complaint is public so is the way you resolve issue – and achieving a resolution that exceeds expectations can be an excellent PR opportunity for your business. Read more on Social media: how to turn a negative review into positive feedback…

Infographic: Twitter Advertising’s 5th birthday

WEB_Twitter_advertising_infographicTwitter is now ubiquitous in the social networking world and many of us spend a good portion of our day on it. We even use it simultaneously while we watch TV.

Like most businesses, Twitter needed some element of revenue and so Twitter Ads were created back in April 2000. Initially they were rolled out to select partners but have now been made available to many territories worldwide. Read more on Infographic: Twitter Advertising’s 5th birthday…

The Grand National on social media: brands fail to make an impact

WEB_Grand_National_ShutterstockWith viewing figures peaking at 8.8m, The Grand National claimed a 60.3% share of last Saturday’s TV audience in the UK. As such, it was widely discussed on social media for a variety of reasons.

The Social Media Race

Before the race, ShutTheFrontDoor had been way out front in terms of social media mentions, grabbing the media and social media limelight as AP Mcoy’s 20th and final ride in the Crabbie’s Grand National.

But as the race approached, all attention turned to Many Clouds who lead the social media race from beginning to end in real-time.

Did social media know something the bookies didn’t? Read more on The Grand National on social media: brands fail to make an impact…

To pay or not to pay?

image1It’s the burning question for anyone who has ownership of social media channels.

The truth is, both organic and paid social activity have their benefits and both can be used alongside each other for maximum social impact.

The argument of whether Facebook is purposefully declining organic reach to encourage brands to use their ads platform is hotly contested. Read more on To pay or not to pay?…

Political parties sound like 50+ year old men

twitter social media conversationHere’s a headline that should come as no great surprise –the political parties all sound like 55-year-old men on their social media channels.

Maybe you’re thinking that the Green Party and Lib Dem’s style of language would resonate better with millennials and women? Nope. Maybe you’re thinking, surely there is some difference between Ukip and Labour? Wrong again. Read more on Political parties sound like 50+ year old men…