Category Archives: Twitter

Having a bad day? Evian’s Amazing Baby is here to help

There’s a super-baby within us all, according to Evian, and the brand wants us to set them free. The brand is encouraging their Twitter fans to let go of their problems and let their inner babies out to play.

Evian is asking its Twitter followers to submit their dilemmas to the hashtag #AmazingBabyRescueMe, where the Amazing Baby character will endeavour to provide fun tweets, Vines, and illustrations to cheer up the troubled participants.

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Thou shall tweet: What the Pope can teach you about Twitter

Pope France, Catholic ChurchPope Francis, the leader of the Roman Catholic Church, may not be the most obvious Twitter icon, but since his election in March 2013 he has surprised many by embracing social media as a valuable tool to communicate with his global congregation.

With more than 12 million followers, Pope Francis has been named the most influential world leader on Twitter, so we decided to delve deeper into what makes his tweets so popular and offer some pointers from the Pontiff. Read More »

A guide to Twitter sentiment analysis

TwitterLaptop1640Sentiment analysis tools mine text captured in reviews, blogging and micro-blogging streams to extract subjective information, which can then be used to manage service, increase sales or develop propositions.  Social media data is rich and interesting, full of fascinating observations that, if we can harness them, will deliver insights the like of which has never been seen before.  But as with any large sets of data or analysis, it’s easy to draw all kinds of incorrect conclusions; context and objectives are everything.

Warm and engaging communication isn’t about cold hard numbers, but using the numbers to make sure you’re investing precious resources in the right places, at the right time is all-important. And that requires analytical rigour. With that in mind, here are some top tips designed to help marketers understand how good sentiment analysis of social media data works, and how to make the most of the data that has genuine, actionable meaning for brands. Read More »

How vertical networks are changing social media

Ladder Juan JilbeWhile our personal lives and social existence seem irreversibly entwined to Facebook, users have largely resisted the temptation to share the details of their professional lives on the network. In some cases, we’ve put off “friending” colleagues or turn up the security settings before applying for a new job, lest an embarrassing photo presents itself to a recruiter or potential colleague.

LinkedIn capitalised on Facebook’s personal-life focus, providing a counterpoint for users’ professional personas. Here, the same user that has a thriving Facebook account has built a brand new, career-orientated profile for their work lives. Separation has been the name of the game. Now, a new breed of social network is emerging that’s prompting users to rethink the traditional online persona. Read More »

Creativity is just a series of mistakes

Screen Shot 2014-04-07 at 11.57.45The creative process is, and should be, riddled with mistakes. As James Joyce said, ‘mistakes are the portals of discovery’. They are the way we learn; the way we evolve. Indeed, you only have to scratch the surface of Twitter to read motivational statements such as ‘I haven’t failed, I’ve just found 100 ways that don’t work’.

I totally get that. But it poses a problem for me. I have an innate aversion to making mistakes. A fear. And fear of making mistakes can paralyse our creativity. Read More »

The best bits from Advertising Week Europe

IdrisAll this week our LIVE@AdvertisingWeek blog has brought you the best news, views, videos, pictures, tweets, interviews and behind-the-scenes gossip from the four-day event. As our teams try to stop their heads from spinning, The Wall brings you a best of the best bits curation from all the daily highlights. Read More »

Is the demise of sharing closer than we think?

Photo by Hammerin ManAs humans, sharing stems from our innate need to reach out, share experiences and form a bond with those around us.  Google’s Abigail Posner refers to sharing as an energy exchange that intensifies our pleasure and it is something we are hardwired to do.

Following the rise of social networking platforms through the privacy spectrum, oversharing has reached the extreme, and the signs are indicating it’s about time we moved back to the humble idea of ‘undersharing’. Read More »

#moyesout – How to ignite a community

David Moyes by Hase DonIt’s Monday morning, and Gravity’s resident United fan enters the office to an unprecedented level of abuse. After their (somewhat) shocking 3-0 loss to Liverpool over the weekend, conversation in the office quickly turned to Moyes’ shaky position at the helm. This made us think:

When has conversation about Moyes’ untenable position been at it’s highest? Are we currently in the midst of Moyes’ least popular period at the club? When has online uproar reached its highest point with #MoyesOut? Read More »

Twitter at eight

BalloonsOn 21 March 2006, Jack Dorsey sent the first ever tweet. Fast-forward eight years, and Twitter is a fully-fledged cultural phenomenon, with 241 million active users.

At the Oscars, Ellen Degeneres’ celebrity selfie was retweeted 3.4 million times. With figures like this, it’s not surprising Twitter felt it was time to go public in November of last year. But with this will come increased scrutiny from shareholders and the market in general, leading to some of Twitter’s biggest obstacles yet. Read More »

Get a grip: corporate executives are scared of losing control

Social Media TomThe media is littered with cautionary tales about corporate executives taking to the social media stage and falling flat on their faces. Twitter #FAILs like British Gas’ price hike Q&A, and Ryanair chief executive Michael O’Leary causing mass offense, have struck fear into the hearts of many business leaders, who see social marketing as a risky strategy for building brand value. And who could blame them? Read More »