Posts Categorized: Twitter

Do users ‘like’ the new Twitter update? The results are in

Twitter heartsNumbers don’t lie – Twitter’s user growth has slowed quite steadily over the past four years. As such, the social network is seeking new ways to engage users, as other platforms like Instagram and Snapchat continue to grow at a fast pace. On 3 November, Twitter changed the way we interact with content, installing a like button with a heart icon that replaced the favourite star. At The Organic Agency, we strove to find out how this would impact user engagement on the social network.

We analysed the top ten brands, celebrities and media providers in the UK, according to follower numbers. In each case we looked at the last 20 tweets before and after the change, taking into account the effects of paid promotion and virality. In the end, we found there had been an overall average increase of 17.33% in the number of likes since the adoption of a like and heart button. Read more on Do users ‘like’ the new Twitter update? The results are in…

There is no social media

Social media signsSocial media as we refer to it, is like an affordable two-bedroom flat in central London, it doesn’t exist. We use the term as shorthand to cover Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Youtube, Tumblr, Sina Weibo, Vine, Foursquare, Slideshare, Medium, Spotify, Periscope and hundreds, if not thousands, of others – from lagging veterans to hungry, innovative upstarts. What common characteristic could we possibly be referring to?

Facebook is as different from Twitter as radio is from television and Snapchat is as far removed from Instagram as a press ad is from a pre-roll. When we use the term social media to class these platforms as a group, we are only referencing the lowest common denominator that unites them; shares, likes, comments. We are missing something big. Read more on There is no social media…

The impact of Twitter’s changes

WEB_Twitter_logoTwitter is considering two fundamental changes to its service – removing the 140 character tweet limit and taking away publishers’ capability to show the number of Twitter shares for articles.

These structural changes to their product offerings have gone by almost unnoticed, pushed into the background behind all the noise about the founder’s return and question marks about the co’s long-term growth potential. However, the changes have potentially far reaching implications for the business and for marketers and publishers.

Removing the 140 character limit

Despite what you might think, removing the character limit on tweets is unlikely to have a profound impact. Facebook once had character limits and practically removed them by increasing the limit to 5,000 because they were deemed arbitrary. Read more on The impact of Twitter’s changes…

Twitter introduces Moments: What does it mean for brands?

unnamedFor most of 2015 Twitter has been talking about Project Lightning, a major enhancement designed to bring in new users, retain Twitter’s core base and leverage Twitter’s strengths in both mobile and media. Finally, the public is getting to see what was only previewed to Twitter insiders and employees: a new way to discover rich media experiences that Twitter is calling Twitter Moments.

How Twitter Moments works

The first noticeable change for Twitter users is the Lightning Bolt that now lives on the toolbar on desktop, Android and iOS apps. This leads users to a rich media tab with auto playing (soundless) videos, categorised by verticals such as “Fun,” “Entertainment,” “News,” “Sports,” and “Today.”

Unlike Snapchat’s superficially similar Stories tab, the organisation of Moments is reminiscent of a newspaper’s distinct sections, and mixes various content sources (e.g. Buzzfeed) within categories rather than asking them to program separate streams of content. Read more on Twitter introduces Moments: What does it mean for brands?…

Facebook, YouTube and owned channels: Where does video sit?

YouTube, part of the UK's video dietIt is a decade since YouTube posted its first video, but it started its 11th year in a very different position to that of the previous ten. While it may still claim, rightly, to be king of the online video castle, YouTube is now merely a big fish in an increasingly crowded pond. And it’s not just minnows who are swimming alongside.

Facebook and Twitter both launched a native video platform earlier this year. The mobile live-streaming battle was kicked off by Meerkat and Periscope, while the continued growth for both Vine and Instagram has caused a creative resurgence in short-form video. Vimeo, a sharing site targeted at creators, has more than 100 million users, and there’s now a growing market in self-hosting platforms such as Wistia and Vidyard.

To make things more confusing, some of these platforms work well with one another, and some of them don’t – you can share a YouTube or Instagram video on Facebook or Twitter, but it doesn’t work the other way around. Read more on Facebook, YouTube and owned channels: Where does video sit?…

Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter



In a new monthly roundup on The Wall blog, Sara McCorquodale, senior editor at trend forecasting and analysis service WGSN, takes a look at how Burberry, Save the Children, Chanel and Twitter have all executed social media-centric campaigns in the last month.

Burberry’s #LFW Snapchat reveal

How do you make your brand and spring/summer 2016 collection relevant to Generation Z? Post every look on Snapchat the day before your very expensive, star-studded London Fashion Week catwalk show. That’s what Burberry did – and it was a canny move. Not only did it set the brand apart as an innovator – unprohibited by traditional ideas of “saving” the big reveal of its line for tradition media – but it reached out to its next generation of customers on their social platform of choice. Also, it ensured buzz about the show 24 hours before the collection was catwalk-ed. Clever. Read more on Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter…

What do brands need to know about targeting the youth market on social media?

Log In On Facebook App

The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.

So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…

How could the Twitter ban in Turkey be avoided?

twitter social media conversationYesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live.

The reaction of the Turkish authorities was in response to more than 100 disturbing images of the Monday’s terrorist bombing in south-east Turkey, which killed 32 people, appearing on Twitter. The move follows a court ruling banning the publication of images of the attack in the media, particularly on the internet and social channels. Twitter is currently in the process of removing all associated images, and will remained blocked in Turkey until the work is complete. Read more on How could the Twitter ban in Turkey be avoided?…

The Daily Poke: Make it mine

Make it mine“I want my MTV” wailed Sting, back in the early 80s, heralding the arrival of the era-defining music video channel. Thirty-odd years later, the tune has changed to ‘I am my MTV’, reflecting an age of direct audience interaction and content creation. Read more on The Daily Poke: Make it mine…

Buy now buttons: What they mean for brands

WEB_buy_now_buttonsTwitter and Facebook have been testing buy buttons for over a year now and both Pinterest and Instagram announced that they would be launching buy buttons soon. However, the most significant news in this space was Google recently announcing that they plan to add a ‘buy’ button to its Shopping Ads.

Google buy now button

Speaking at a recent conference in California, Google’s chief business officer, Omid Kordestani, announced that this will allow purchases to be made without leaving the Google results page. According to Kordestani, Google wants to “reduce friction” which it believes is one of the reasons why 90% of purchases are made offline. Read more on Buy now buttons: What they mean for brands…