Arsenal topped the Twitter Social Media league with nearly 1.5 million Twitter followers (also the 3rd highest worldwide for a football club) in May. However, having the most followers doesn’t necessarily equate to being the best. Manchester City were this month’s champions both on the pitch and in the social media world.

City collected their second “Best of the Month” award this season in Freestyle Interactive‘s  monthly Premier League Social Media Stats infographic series. Read More »

The growth of social media usage is by now well known and well documented. But publishers and broadcasters are also increasingly interested in building a social media presence.

For media brands who are used to talking to large audiences, a platform like
Twitter seems to provide new opportunities to create deeper levels of engagement and loyalty, as well as to reach wider audiences through word of mouth and ‘earned’ media. Read More »

As Twitter today celebrated its first birthday in the UK today, Brand Republic held a lunch time chat with Twitter’s head of sales Bruce Daisley.

We spoke to Daisley about Twitter advertising, some of the brands who are doing it well and why Twitter is a very different platform for advertisers compared to Facebook. Read More »

Twitter is celebrating its first birthday in the UK 12 months after it open its London office, which has gone from zero to 30 staff.

Twitter has marked its anniversay by giving an update on the number of active users and says there are now more than 10 million in the UK making British tweeters among the world’s most active. Read More »

It has been said before that Twitter is turning us all into journalists as we retweet and share the news.

Enter an interesting post on Nieman Labs about a study looking at how politically engaged Twitter users have begun to display journalistic behaviour and how they help shape it as a news source. Read More »

Is the internet leading towards a single, shared cultural identity? Or is it facilitating a break-up into many smaller groups, each of which see themselves as having a defined culture of their own?

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Today’s internet is so dominated by Facebook and Google it’s hard to imagine how they could possibly be superseded. This infographic from CenturyLink reminds us that on the web, nothing is forever. The past giants from AOL to Yahoo! have all experienced life cycles, and according to the averages below Facebook has about 3 years until it dies! Maybe we should be taking Facebook up on their offer last Thursday to download an expanded archive of all our data after all.

Do you think Facebook will suffer the same fate as these giants?

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UPDATE - So the day after the Twitter furore involving Grace Dent comes news of her new role at The Independent. Coincidence or PR stunt?

Many seem to be asking that question today. Some are saying well done to Dent who looks like a great addition for the Independent while others are expressing disappointment. Read More »

English Premier League football clubs are starting to ramp up their Social Media activity as they begin to gain more followers. In the past few months our data has showed that clubs are quickly gaining more and more Twitter followers and Facebook Likes every month. Clubs have recognised this rapid growth and responded with a higher volume of tweets and updates in order to ensure this growth doesn’t slow. Read More »