Category Archives: Twitter

Lost for words in the age of the image

writing by Pedro Ribeiro SimeosThe use of email by America’s 12-17 year olds more than halved last year. It’s one symptom of a cataclysmic change – one that’s gone largely unnoticed by the marketing profession.

There was a time when people wrote letters to each other. Have you written a letter to a private individual (i.e. not a utility company, solicitor, etc) in the last five years? Do you know anyone who has? I thought not.

The golden age of letter writing is long gone, along with Dr Johnson and Charles Dickens. But Virginia Woolf died in 1941, leaving behind volumes of personal correspondence. It’s only quite recently that letter writing has been consigned to the dustbin of history. Read More »

What’s next for Twitter?

TwitterTwitter bounced back from a rough start to 2014 with a positive array of Q2 results, reporting stronger-than-expected financials and continued user growth. But what are Twitter’s next steps to further monetise the platform and stand strong amongst its competitors?

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Cath Kidston social push asks ‘do you like yours big or small?’

Jo Whiley for Cath KidstonCath Kidston’s ‘Do You Like Yours Big or Small?’campaign wants to know what you keep in your handbag, as part of a digital push to encourage engagement across social media.

Fans of the brand are being asked to photograph the contents of their bags and share the results, using the hashtag #totesbig or #totessmall, depending on their chosen style.

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It’s a brave new media world – and we all live in it

YouTube starsLast weekend, Summer in the City, the largest independent UK YouTube event took place at Alexandra Palace in north London. The event attracted more than 8,000 attendees from across the world in a celebration of all things YouTube. It featured live performances and appearances from some of YouTube’s most well-known personalities including Zoella and Michael Stevens of Vsauce.

During the three-day event I sat on a panel with Tyler Oakley, an American YouTube sensation, to discuss the process of social media stars working with brands. The next day his YouTube channel passed five million subscribers. Just 24 hours later he had won the Choice Web Star at Fox’s Teen Choice Awards, a mainstream event previously the domain of celebrities from more film, TV and music media. #TeamInternet and #TylerOakley also began trending globally on Twitter.

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7 tips to protect your brand’s social channels

TheartofsociallisteningA day doesn’t go by without a story about a well-known company grappling with the reputational fallout of an offensive comment or image appearing on its Facebook page or Twitter stream. Sometimes the damage happens as a result of an inadvertent tweet by a member of the company’s own social or community management team. (Think US Airways.)

But far and away the greatest risk to a company’s brand originates from external, consumer-generated posts that range from physical threats and extreme profanity, to racism or religious intolerance.

As companies grow their social media followings, the challenge of maintaining vibrant social communities that accrue positivity to their brands also grows.

Here are seven practical tips for getting and staying ahead of your social media detractors:

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What would Twitter’s top tweets mean for brands?

twitter officeCould Twitter be planning to filter feeds to highlight users’ top tweets? Dick Costolo, Twitter’s chief executive, certainly dropped some heavy hints that changes could be afoot while speaking to analysts about the company’s Q2 results.

During a conference call last Tuesday, he said Twitter was interested in “surfacing the kinds of great conversations that pop up in people’s timelines…making sure that for those users who follow hundreds of accounts, they don’t miss the very, very best pieces of those streams as they flow by.”

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More social data won’t solve Twitter’s problem

twitterbirdsA brief look at Twitter’s record on the stock market over the past six months, up until yesterday’s Q2 results anyway, did not make for pleasant reading. It reminded me of the aftermath of a snap-hooked tee shot from a pro who has been hotly tipped, the ball careering ever further left in to the bushes beyond the rough. The decline had been caused by the reliance on two metrics with which the social network sells itself to investors and advertisers. First, monthly active users, a number that is climbing too slowly for the liking of many, and second, timeline views – again another slow grower.

The issue is that investors are worried these metrics are simply not strong enough for Twitter to be able to bring in sufficient advertising revenue; hence the new metrics that the online advertising world was waiting for with baited breath – breath that will have to be held for longer after Twitter delayed its release yesterday. But will they turn the ailing network (and it is still ailing – one good announcement doesn’t constituent a revival) around? My suspicion is no.

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Is Facebook’s ‘buy’ button the answer to marketers prayers?

facebook buy

Both Facebook and Twitter have recently announced separate e-commerce plays which will make it easier to shop online using their services. Facebook has declared they are testing a ‘buy’ button, while Twitter has acquired payment startup CardSpring.

It’s a step by both to help brands deliver a ‘last click’ which can only be a good thing as social media companies progress with their push towards improved monetisation. Nevertheless it’s come at a time when marketers are increasingly embracing social content on their digital properties and moving away from engaging with consumers inside a social network.

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Taking social seriously: the real World Cup winners

Germany World CupMost tweeted, most memed, most watched on two or even three screens, most ripped to YouTube, the list of mosts goes on and on for social sharing and interaction in the World Cup (can we say World Cup now it’s over without fear of litigation? Hope so).

In any game of football there are winners and losers and those that got a right beating (sorry David Luiz but I’m sure your salary at PSG will make up for the tears). So who won on social media channels this time around?

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#GER vs #ARG breaks new tweets per minute record

Germany world cupLast night’s World Cup final broke another Twitter record with a massive 618,725 tweets per minute (TPM) about the match at the final whistle, making the final the highest TPM peak Twitter has ever seen during an event.

This smashed the previous record from last week when Brazil’s 7-1 defeat to Germany in the semi-finals generated 580,166 TPM. Read More »