Stepping onto a train back in January, I had an idea – a raffle that uses a tweet as currency to pay for a ticket. After extensive research, I was surprised to find that nobody had done it before. I got that feeling that said, ‘You might just have something here.’ So I set about building one for myself.

Fast-forward six months to Thursday 6^th June and Twombolr is just about to launch, with Bestival hosting the world’s first Twitter-powered raffle. I took a moment to reflect on how I’d got here.

To develop the platform I worked with a small team of London-based creatives. Graduate designer Son Emirali worked with me on the brand identity, before I partnered with creative technologist Mike Farrow to build the website. Read More »

An impressive bit of openness here from Twitter, which has published results of a promotion it ran in conjunction with Lenovo UK. It has taken the unusual step of revealing not only the metrics, but the sales generated by the campaign.

Lenovo UK wanted to gain new followers on Twitter and to generate revenue during the Gadget Show Live, which is the biggest consumer electronics show in the UK. It used Promoted Accounts to reach new users and Promoted Tweets to create awareness of offers it was running solely on Twitter during the Gadget Show Live. Read More »

 Former Deputy Chairman of the Conservative Party, Lord McAlpine has been successful in libel action brought against Sally Bercow, former Celebrity Big Brother contestant and wife of the Speaker of the House of Commons. Read More »

Twitter’s recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
Keyword targeting: Twitter’s new high-performance marketing engine

The last couple weeks have been big for Twitter, with the launch of two new and potentially game-changing developments: an integrated music offering and keyword ad targeting. Read More »

Bayern Munich may be the Champions of Europe but which of the UEFA Champions League sponsors took the number one spot on twitter in the UK across Saturday’s final?

With the game generating  more than 4.8 million tweets globally and at its peak accounting for eight of the global trends on twitter; seven out of 10 in the UK (ref: @lewiswiltshire – Twitter Head of Sport) there was certainly a huge wave of activity pre during and post the 90-minute game. Read More »

Tesco’s UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1. Read More »

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.

The study, from Twitter UK in partnership with Compete (@Compete), found tweets can directly influence offline behaviour and the more they see the more likely that is to happen. Read More »

Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.

ESPN will show video highlight clips on Twitter of major sports events in the coming year, including from World Cup matches, American college football and the X Games extreme-sports tournaments, according to a WSJ report. Read More »

A new Twitter analysis tool has been launched in the UK  to analyse a users profile.

However, instead of look at retweets, Klout or reach, it analysis how sexist your retweeting is!

The tool is called Tweet-Q, and was launched in Sweden as year ago. It has now been launched in the UK to coincide with the launch of Joan Smith’s book ‘The Public Woman’ that look at contemporary gender roles and inequality. Read More »

You can use Twitter for everything right? To connect with people, to catch breaking news and to share what you’re thinking with the rest of the world.

There are, however, one or two things, perhaps a few more, that you shouldn’t use Twitter for and Tweeting your mother on mother’s day is one of them.

If you’re reading this and feel a sudden panic coming on and you think that you’ve missed mother’s day don’t worry — you haven’t. It is mother’s day in the US this weekend (March in the UK).