Posts Categorized: Technology

Virtual reality – more than a reality

WEB_Allan_Cobb_Momentum_ColliderAn article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of the just the creative directors in medialand.

The gaming, travel and automotive sectors are ripe for virtual reality engagements; immersive gaming experiences (once the issue of movement lag has been addressed) could provide some of the best and most entertaining experiences yet (still waiting for Project Morpheus, looking at you PlayStation). Read more on Virtual reality – more than a reality…

The Daily Poke: Many bots make light work

Many bots make light workOrder yourself a Kilobot pack from Harvard University, and you get a swarm of 1,024 tiny robots that will work in sync to do your bidding. A miniature, mechanical flash mob, only less chaotic.

“There’s lots of this self-organisation in biology: army ants form bridges; cells come together to create multi-cellular creatures,” explains Michael Rubenstein, lead researcher and robotics mastermind at the self-organising Systems Research Group. Read more on The Daily Poke: Many bots make light work…

The Daily Poke: Technology on your mind

Technology on your mindHow often have you been in an important meeting and wished you could calm yourself down to present better? Or amp yourself up if you’re feeling sleepy? Or focus on what that monotonous but mega-important client just said? Then you need this in your life.

It’s the first wearable device that actually changes your state of mind, using neurosignalling algorithms, say inventors Thync. Electrical impulses stimulate your grey matter to produce the required calm, energized or focused result. All controlled by an app, so you can begin the cycle on a low setting, to get used to the feeling of a machine controlling your mind, and then turn it up to eleven once you get into the brain buzz. Read more on The Daily Poke: Technology on your mind…

‘Watch’ what happens next with mobile engagement

WEB_Urban_Airship_wearable_techLess than six years ago mobile apps were in their infancy and many industry observers wondered whether they’d really catch on. Fast-forward to today and 87% of the time consumers spend using mobile devices is inside apps.

Whilst social networking and games dominates our time-spent on mobile, companies across every industry are using apps to streamline and contextualise customer interactions and businesses are achieving unheard of response rates and sparking brand experiences that were previously impossible. Read more on ‘Watch’ what happens next with mobile engagement…

The Daily Poke: The shoebox that never sleeps

The shoebox that never sleeps 1“Anything Adidas can do, we can do bigger, better and brighter.”

If this is what the Nike team thought, they certainly delivered. Yes it’s another giant shoebox, but this one is a user-responsive LED-lightshow that dominated a corner of NYC over the NBA All-Star Weekend.

Thinking outside the box, the walls of this interactive installation light up like the brand’s new SNKRS app, through which you can customise and buy your kicks with a few clicks on your smartphone. Wonder if it also gave off whiffs of that oh-so-addictive new trainer aroma? Read more on The Daily Poke: The shoebox that never sleeps…

MWC 2015 – in review

WEB_Flickr_Kārlis_Dambrāns_MWC2015Alongside many luminaries from the world of technology and media, I returned this week to Mobile World Congress for the first time in five years. I had more recently been focusing my attention on other consumer electronic events such as CES in Las Vegas, but it was great to be back in Barcelona.

I had been sceptical about whether there was still a need for a mobile-only conference but it was exhilarating to see an event of this magnitude in Europe’s backyard, attended by over 70,000 technology leaders from 200 countries. Read more on MWC 2015 – in review…

Three wishes for women in technology

women, by State Library of Victorial CollectionA major gender imbalance remains across the technology industry. With women comprising just 12% of computer science degree applicants and holding 25% of all technology jobs, there’s little doubt that females are reluctant to launch careers in the field.

Read more on Three wishes for women in technology…

The Daily Poke: Hit the hack button

Hit the hack buttonThe Internet of Things is about to get personal. No longer a fantasy, the dream of being able to connect and control your whole cornucopia of devices is fast becoming a reality. And Spark understand that pre-programmed tasks won’t always wash with today’s hack-savvy consumer.

Introducing the Internet Button. Named with ironic simplicity worthy of Douglas Adams, it will let you organize your online life systems your way. It uses a postage stamped sized WiFi module called a Photon, which you can hack to interact with any of your other Photon-enabled devices and the internet. The possibilities are endless, and definitely personalisable. Read more on The Daily Poke: Hit the hack button…

Is it too late for Blackberry’s return to the touchscreen mobile market?

blackberry smartphoneWith Mobile World Congress in Barcelona almost at an end, last night Blackberry chief executive John Chen surprisingly announced BlackBerry’s re-entry into the touchscreen mobile market with the ‘Leap’, joining the recent classic keyboard models, with another three variants to come in 2015.

With an estimated 1,000 smartphones being shipped globally every minute compared to nothing less than a decade ago, can Blackberry reignite enthusiasm – not only amongst new customers, but those die hard brand advocates?

Read more on Is it too late for Blackberry’s return to the touchscreen mobile market?…

What Apple and Google can learn from the festival market

Cocaloarfid copyConsumer wearable tech is not relevant, fashionable or user friendly enough to be as successful as it was tipped to be.

Google Glass has all but failed, and only 1% of the UK are interested in the smartwatch.

The most successful pieces of wearable tech are items that consumers are happy to wear regardless of the tech; take Fitbit and RFID festival wristbands as examples – the design is just as important as the technology. Read more on What Apple and Google can learn from the festival market…