Posts Categorized: Technology

The end of Google Glass?

Google GlassThe end of Google Glass, in its current incarnation – yes. As a future viable, perhaps watered down, consumer based product – I doubt it.

Read more on The end of Google Glass?…

Wearables: The future of publishing now

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

Spearheading the new digital platform are tech giants Samsung, Google, and most recently, Apple, which have all invested heavily in watches capable of displaying content from apps and online. Read more on Wearables: The future of publishing now…

The way we read today

Mark Zuckerberg to announce major changes to Facebook news feeds todayMark Zuckerberg hit the news this week with his New Year’s resolution. As he said: “My challenge for 2015 is to read a new book every other week – with an emphasis on learning about different cultures, beliefs, histories and technologies.”

This is looking like a very positive push for reading and even better news for book clubs – with 123,000 likes and counting , Zuck could have started the worlds biggest ever book club.

Read more on The way we read today…

‘Madtech’ start-up accelerator prepares for class of 2015

Collider logoThe Collider accelerator programme, which puts tech start-ups in contact with big brands and investors,  is about to welcome it’s third intake of fledgling businesses.

The scheme provides start-up ventures with business advice and help to secure funding, and such is its reputation that it has signed up 12 brand partners to the year-long programme.

Read more on ‘Madtech’ start-up accelerator prepares for class of 2015…

The Wall meets… Sharethrough CTO Rob Fan

DanRobOn a flying visit to the UK from San Francisco, we meet Rob Fan, chief technology officer of native advertising platform Sharethrough, to talk native advertising definitions, in-feed ads, and 2015 ad tech trends.

Read more on The Wall meets… Sharethrough CTO Rob Fan…

Infographic: 15 digital trends for 2015

Internet of things by Steve Jurvetson FlickrResearch by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2015.

This infographic captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year.

The top five digital trends include: Read more on Infographic: 15 digital trends for 2015…

6 things a programmatic advertising partner should provide

Robot by littlelostrobot FlickrProgrammatic buying is on a strong growth trajectory – with an average annual growth rate of 27% – and is set to reach $53 billion globally by 2018. While the US is leading the way – with 62% of its display-related ads purchased using this method – the UK is following suit with programmatic forecasted to account for almost half of digital display ads (47%) bought in 2014.

As brands continue to discover programmatic’s unprecedented efficiency, ability to reach targeted audiences across all devices, and potential to optimise KPIs in real-time, it is set to become the main engine in digital trading.

To maximise the benefits and achieve a healthy ROI, brands need to choose a solid programmatic advertising partner that can provide the following: Read more on 6 things a programmatic advertising partner should provide…

How brands can join the wearable revolution

Apple WatchAs we wait for the arrival of the hotly anticipated Apple Watch in the New Year, in the last month we also heard that Samsung and LG are in the process of adding new, potentially more fashionable, smartwatches to their ranges.

Read more on How brands can join the wearable revolution…

The new C-word in marketing

Convenience1For a short while in 2014, marketing had a new ‘C-word’ – Content. First used as a complement, and a new take on the tired old ‘Content is King’ riff, it soon became an insult.

Read more on The new C-word in marketing…

7 social trends you need to know for 2015

Social mediaTis the season for all-knowing prediction stories, folks. Today is the turn of social media trends and how brands can make the most of them. Read more on 7 social trends you need to know for 2015…