Posts Categorized: Technology

CHAPPiE illustrates the positive possibilities of AI

ArtifiiThe topic of artificial intelligence (AI) has recently been appearing on the news agenda with increasing frequency and has also been a feature in Hollywood movies including CHAPPiEEx Machina and Her, which all touched on the potential impact of AI on our daily lives.

CHAPPiE is a great example of the positive application of AI, starring a robot that can think and feel for itself who chooses to come to the aid of his human comrades. Read more on CHAPPiE illustrates the positive possibilities of AI…

Programmatic strategies: premium and long tail inventory

ProgrammaticEvery marketer wants to see their brand elevated with ads served solely across high-profile publications, but this is not always the best use of marketing budgets.

Online inventory can be divided into two main types: premium inventory, which generally affords a higher CPM (cost per thousand impressions) and attracts large audiences; and remnant inventory, which is sold in larger volumes at a generally lower CPM but does not necessarily guarantee to attract a predetermined or large-scale audience.

So what is the difference between long tail and premium inventory? Read more on Programmatic strategies: premium and long tail inventory…

Is VR eating the world?

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(Creative Commons/M.C.Escher)

In 2011, Marc Andreessen proclaimed a now famous and often quoted aphorism: “Software is eating the world.” His argument was simple yet transformational: software has become a powerful force that is permeating markets far beyond the tech world. Mobile, too, has begun to influence our lives far beyond the mechanics of a touchscreen.

Virtual reality, on the other hand, has barely started to nibble. But that might be about to change. Read more on Is VR eating the world?…

The Daily Poke: Getting into Google

Getting into GoogleIf you already feel that Google is taking over your world, you might not be surprised to learn that the tech giant is opening its first store space inside Currys PC World.

Following in the footsteps of Microsoft and Apple, Google has created a physical environment where consumers can interact with its devices, tools and apps. The shop will host tutorials for customers to learn how Google supports a ‘totally connected, seamless online life’. Though most will probably visit to get their hands on the latest Google tech, or to ‘fly’ over Google Earth by stepping into a special surround screen installation. And if you fancy a crack at the Google logo yourself, you can do just that using a digital spray can against the ‘Doodle Wall’. Read more on The Daily Poke: Getting into Google…

What digital marketers can learn from Tony Stark

Tony Stark 3D Printed Arm 10xIt’s not the first time Tony Stark has sent shockwaves around the globe. In a recent YouTube video – which generated eight million views in under a week – Robert Downey Jr. (in character as the famous Marvel character) delivered a 3D-printed gauntlet to a seven-year-old boy who was born with a partially developed right arm.

Non-profit, Limbless Solutions, creates these 3D-printed arms for children who outgrow more expensive bionic limbs. It’s a fantastic example of an organisation developing a genuinely useful innovation. Read more on What digital marketers can learn from Tony Stark…

The Daily Poke: Sticky piccies

Sticky picciesThis newly released camera seems to defy the laws of physics. You can stick it on the ceiling. To gritty brick walls. Or sweaty club walls, for that matter. Podo’s little gizmo stays put and beams your image back to your smartphone. So you can compose the shot without all the wobbling of a selfie stick. (Snappy spot, thanks Julie.)

Your pic then pops up in the app on your screen, thanks to the power of Bluetooth, and you’re ready to upload it to the social media sharing site of your choice. The wireless, hands-free fun you could capture with its video and timelapse settings would is enough to send Newton’s head spinning. Read more on The Daily Poke: Sticky piccies…

How important is digital and retail experience for brands?

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Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

The Daily Poke: Don’t turn away from domestic violence

Don't turn awayThe bruised face of a woman is a pretty startling representation of domestic violence. But the new outdoor campaign for Women’s Aid developed by WCRS is more than just a shock tactic. The billboard incorporates facial recognition technology that registers when people are looking at the image. This in turn triggers a series of messages along the bottom of the ad urging passers-by not to turn a blind eye. As more people take notice, the bruises on the woman’s face start to fade. Read more on The Daily Poke: Don’t turn away from domestic violence…

The Daily Poke: A whisky that speaks to you

A whisky that speaks to youWhen your whiskey starts sending you messages, you might think it’s time to ease off on the hard stuff. But it’s OK. You’re not caught up in a 21st Century re-make of The Lost Weekend. Global drinks manufacturer Diageo is prototyping a new kind of label for Johnnie Walker Blue Label – one that allows it to communicate directly with consumers. Read more on The Daily Poke: A whisky that speaks to you…

Is Apple about to be given a bloody nose by the real watchmakers?

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At this year’s Baselworld watch fair in Switzerland, smartwatches were in abundance fusing the traditional with the modern. But are traditional luxury brands running scared of the impending Apple Watch, or just being coy and know that those of us that like our watches will never succumb to the mundane?

In a market where Swiss watches make up just under 3% of the market but over 50% of its value, the fight is on and something tells me it’s going to be good. Read more on Is Apple about to be given a bloody nose by the real watchmakers?…