Category Archives: Technology

Ninjas don’t need instruction manuals. Neither do shoppers.

ninjaYou are an expert. An expert in shopping.

A natural. So good, you don’t even realise how good you are.

To coin some pseudo-marketing-psychology, you have moved to the fourth stage of learning when it comes to making purchase decisions: you have an ‘Unconscious Competence’ in shopping. You are a Shopping Ninja. Read More »

Fitbit and Google Glass are wearable winners

Google glassThe latest research on wearable technologies shows Fitbit, Nike Fuelband and Google Glass are leading the way within the UK market.

Social media monitoring platform Brandwatch partnered with Brilliant Noise to analyse more than eight million online conversations about wearable technology from Jan 2013 – Jul 2014. It found that year on year the conversation around wearables has exploded – increasing a staggering 190% when you compare the first quarter of last year (973,300 mentions) to that of this year (2,816,814 mentions). Read More »

Generation create: Their rise and what they can teach us

Girls texting millenials“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.”

William James

Back in 1991, Canadian novelist Douglas Coupland captured a moment and hit a nerve with his novel, Generation X. He borrowed the label. Generation X was first coined by Hungarian war photographer Robert Capa. In 1953, Capa’s photo essay portraying “this unknown generation, The Generation X” related to the youngsters growing up after the Second World War. Generation X, at the hands of both Capa and Coupland was catchy, caught on, felt right and right on the pulse. Read More »

A Lingua Franca for the digital age

face by Adrew Morrell PhotographyAccording to the bible story, The Tower of Babel, once upon a time we all spoke the same language.

Which was a huge advantage.

It allowed the peoples of the world to work together and build their famous tower – which would have reached right up to heaven if God hadn’t taken offense. To punish our insolence he scattered us to the corners of the earth and condemned us to speak multiple tongues, fated to misunderstand each other forever. Read More »

HyperCat: the Internet of Things can get even more connected

hypercatWe’re about to be inundated by Internet of Things (IoT) devices. But imagine how much more powerful these would be if they could talk to each other. Life would be even more convenient. So what’s stopping us?

The answer is bespoke APIs. Cue HyperCat: a new IoT specification that I believe will radically simplify inter-operability by providing a standardised format for device-to-device communication. Read More »

What has the World Cup taught us about innovation?

foam by A-C-K on FlickrThe World Cup. It’s up there with the Olympics as the biggest sporting extravaganza on the planet. And given it only happens once every four years, it’s a fantastic bellwether of how society, trends and technology have changed over that time: Chris Waddle’s Italia ’90 mullet killing 80s new-romanticism; Becks in his sarong in ’98 triggering a generation of metro-men and questionable behaviour like ‘skincare regimes’. And that’s just the England team.

We might have expected Brazil 2014 to be defined not by changing fashions, but as the ‘most digital’ World Cup ever. With the unfettered rise of the importance of technology on corporate and social agendas, driven by some of the world’s biggest companies, we’ve been led to believe everything is now ‘connected’, everything should be ‘smart’, and it’s the chief technology officers who will be guiding our futures. Read More »

Why brands need to think tl;dr (too long; didn’t read)

Yawn by spilltryarnThe modern world is programming us to think short-form. From text messages to Amazon’s Fire phone launch enabling consumers to snap and buy items they see, we are editing little bits of our daily lives into shorter, faster experiences.

Over the last year OMD UK has been running an on-going project looking at the Future of Britain, including a series of consumer studies. One of the biggest challenges for brands and their media strategies we’ve identified is the increasing speed of life and content consumption.

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4 ways retailers can use technology to reinvigorate the high street

HighStreetMany bricks-and-mortar retailers are still feeling embattled against the march of e-commerce, desperately looking for strategies to help them compete. But with online sales accounting for 21% of all retail in 2013 and climbing, consumers have made their preferences very clear and the freedom and flexibility of e-commerce is the new norm.

To meet these increasingly strident demands, retailers must stop competing with e-commerce and the enabling technology and embrace it instead. One of the most important lessons to be learned from online traders is the emphasis on an experience tailored to individual preferences, as well as the ability to shop on their own terms. Read More »

Joining the dots with HTML5 cross-screen advertising

HTML5 – not just the latest buzzword in this content crazy worldLast year saw extraordinary growth in mobile advertising with a 105 per cent increase in global mobile ad spend. What’s more, predicted growth for 2014 is almost as high as advertisers continue their quest to reach today’s distracted, on-the-move consumers. By the end of the year, mobile is expected to account for almost a quarter of digital ad spend worldwide.

With all the noise around mobile advertising, it’s easy to believe that mobile is actually replacing other screens such as desktop, but while mobile use is increasing, consumers still interact with traditional screens just as often as they do with tablets and smartphones. Consumers are not only on the move, but are continually switching between devices for different uses and expecting a seamless transition along the customer journey. Rather than being a separate media bucket, mobile should be considered as part of a wider strategy that enables cohesive advertising campaigns across every conceivable device including gaming consoles, connected TVs, and desktop. Read More »

4 content marketing challenges technology can solve

Is brand journalism the future of content marketing?There is no doubt that the content marketing revolution has taken agencies and brands by storm.

As the content industry matures into an estimated $4 billion industry this is cause for celebration: marketing has ideologically moved away from unhelpful, shouty, interruptive advertising to delivering utility through entertaining and informative content that meets consumers’ needs and lifestyle interests.

However, in all the excitement of ‘brands becoming publishers’ many of them are also dealing with publisher’s woes (as well as the benefits).

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