Posts Categorized: Technology

The Daily Poke: Keep it Phresh

Love food and hate waste?

poke_Keep it Phresh

Well, Israel and China-based startup, Phresh, have come up with a fresh way of making your fruit and vegetables last longer.

Their new food protectors use plant-based organic power, to counteract the bacterium that makes your food go off.

Read more on The Daily Poke: Keep it Phresh…

The Daily Poke: New retail architecture

The Science Project is laying new foundations for store architecture.

poke_New retail architecture

This new breed of design company brings together designers, architects and technologists, to challenge how we think of retail concepts.

As online shopping grows, and the physical and digital world come together, stores can rethink what they do with their space. Read more on The Daily Poke: New retail architecture…

What CEOs need to know about digital

I’m old enough that the year 2000 once seemed futuristic to me. Now it seems like some kind of Victorian costume drama.

old telephone

Expensive long distance phone calls? The Yellow Pages? Getting your photos developed overnight using strange chemicals? Music scratched into pieces of plastic? The past truly is a foreign country.

As I sit looking out my office window, I can see Facebook’s new luxury building in Fitzrovia. It’s being constructed on the ruins of a major Post Office distribution centre.

The spectacular growth of digital firms is being driven by a revolution in both the amount of data produced and the speed at which it gets shuffled from place to place. But this sometimes leads to lazy thinking.  Read more on What CEOs need to know about digital…

What does Facebook’s new 360 camera mean for the VR industry?

Facebook’s new 360 camera is a very exciting prospect for the VR industry.

Facebook360

It’s a pro level device that takes a lot of the principles of Google’s Jump camera but replaces the GoPros with higher end, industrial derived, machine vision cameras.

Like Google before them though this huge announcement is not married to a product that can actually be purchased, we’re going to have to wait, but not to buy, rather to access the blueprints from GitHub.

This will make it very much a niche product as a result in the first instant, at least until a canny manufacturer can bring them on to the market fully operational and to spec for Facebook’s automatic post production engine to do it’s magic.

Read more on What does Facebook’s new 360 camera mean for the VR industry?…

Gyms need the right digital tools to engage visitors

Nicer gyms have a problem—they’re getting killed by budget gyms. If you (or they) are wondering why, look no further than gym-goers. In their eyes, too many gyms provide a building, not a service.

GymWatch

Why overpay for access to a building? Upscale gyms should see this for what it is: a major customer experience problem and a gaping hole in their businesses.

But unlike tight household budgets or a mixed economic forecast, it’s a membership hurdle they have the power to change.

To better understand the problem, we benchmarked the entire UK gym-market (from budget to premium tier), which included analysing the in-gym and online experience for Virgin Active, Gymbox, LA Fitness, Nuffield Health, Fitness First and Easy Gym.

Read more on Gyms need the right digital tools to engage visitors…

The Daily Poke: Smart bag it

Self-scan checkout machines have sped up the consumer experience at many supermarkets.

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But now, two companies – Twyst and QueueHop – are going even further and eliminating the checkout line altogether.

With the help of smart shopping bags and QR codes that use RFID technology, shoppers can scan and pay for their items as they shop without queuing for a cash register. Read more on The Daily Poke: Smart bag it…

Could virtual reality kill experiential marketing?

Virtual reality suffered an anticlimactic launch in the early 1990s – people were not ready for it, and neither was the technology.

VR

Fifteen years on, VR is back and it seems that this time it could be here to stay.

This year will see the official launch of two highly anticipated headsets. Facebook’s Oculus Rift and Project Morpheus by PlayStation, and Business Insider estimates that the VR hardware market will be worth a whopping $1.9 billion by 2020, taking the technology into millions of homes.

Content remains be the biggest barrier to mass market success, but with Oculus and independent developers investing heavily in films and games, and a reignited consumer appetite for tech, there’s a good chance that this time VR will be less the fleeting fad we saw previously and more a permanent feature in our lives.

Read more on Could virtual reality kill experiential marketing?…

Content: The unifying belt

On Saturday evening in front of a thunderous home crowd Anthony Joshua defeated Charles Martin to become the IBF heavyweight champion of the World.

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For the first time in almost two decades, speculation of a long-awaited unified champion could be heard amongst spectators and commentators.

With domestic bouts against David Haye and Tyson Fury on the cards and an international tie with Deontay Wilder in the offing, the WBA, WBC, IBF and WBO belts could soon belong to the same champion.

Heavyweight boxing has been divided between four championships for almost 30 years. Each belt signifies a different facet of the heavyweight division, yet they all belong under the same umbrella, and ultimately perform a singular function by regulating and administering the sport.

Read more on Content: The unifying belt…

Beacon tech has a bright future

Beacon technology set off a spark in ad-land some time ago, with an increasing number of retailers and sports events experimenting with this relatively low-cost, location based marketing which uses Bluetooth to communicate with customers’ beacon enabled devices.

beacon

At Wimbledon last summer, tournament goers who passed beacons at railway and tube stations received personalised directions to guide them to the event.

Likewise, at sports stadiums and events such as California’s Levi Stadium and at the recent Super Bowl, beacon technology was used to roll out monetisable solutions such as seat upgrades and custom sales on merchandise, as well as helping fans navigate to their seat, find the bathroom with the shortest line and order food to their chair.

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Focus on technology hinders true digital transformation

digitalOne of the major preoccupations for companies globally as they look to the future, is how to embark on and achieve ‘digital transformation’. It’s a term that’s used constantly in the media, recurring in articles around the latest platforms, apps and software – even analysts are focused on it, with IDC predicting that 2016 will be shaped by digital transformation.

Digital transformation is considered the next step in the global adoption of digital technologies, after digital competence and digital usage. It is taking advantage of the digital literacy we’ve achieved as a society, and leveraging the new opportunities created by the technological and digital evolution.

The problem, as CTOs and CMOs make big investments in technology and initiatives focused on digital transformation, is that there are a number of challenges. In addition, the focus of many companies when it comes to digital transformation, may be misguided. Read more on Focus on technology hinders true digital transformation…