Posts Categorized: Technology

Retargeting using marketing automation: User data for personalised targeting

laptopMarketing automation platforms such as Marketo and Adroll store more customer information than you probably know what to do with. You know which customers are on your emailing list, how many of those customers have opened your most recent email and how many are followers on Facebook and Twitter.

So now that you have all this information, how can you use it to retarget these customers? Here is our short and sweet guide to retargeting using marketing automation. Read more on Retargeting using marketing automation: User data for personalised targeting…

The Daily Poke: Don’t I know you?

Dont I know youWhen it comes to facial recognition, current technology is pretty easy to fool. Stick on a false moustache and it’ll immediately clock you as Tom Selleck. Over at Facebook though, they’re developing a new system that looks at the whole you – hairstyle, clothing, body shape – before making a positive ID. Read more on The Daily Poke: Don’t I know you?…

Multi-sensory experiences in the age of sensory overload

SamsungVRbirth-20150320024115908In these days of sensory overload, it’s no surprise that many people have almost become immune to traditional advertising efforts. Brands seek to tell compelling stories and connect with consumers by using all sorts of content, from the written word, to video, audio and music. But consumers today are fickle – they want to be surprised, to be amused. So despite the brand messages being thrust at us every moment of our waking lives, what really has the potential to cut through the noise is the immersive, multi-sensory experience.

These experiences are progressively fueled by the latest technology, sophisticated enough to satisfy consumers with an unstoppable urge to constantly be entertained. Utilising movement, sound and touch, as well as vision, allows people to experience something truly fresh that they have never encountered before. For example, virtual reality (VR) is greatly enhancing consumer experiences by directly tapping into the immediate response system of the user. Read more on Multi-sensory experiences in the age of sensory overload…

The Daily Poke: The phone for all the family

phone for all the familyIf you have a tablet, and you have a family, then you’ll know there’s no such thing as a personal device. Everyone, but everyone wants to get their paws all over your touchscreen. Clearly, there’s a desire for shared devices in the home and Insensi has brought the concept to life with a new type of phone. (Nice spot Jambell) Read more on The Daily Poke: The phone for all the family…

The future of Dunnhumby

Tesco has been silent about horsemeat on its social channelsThe rumours are that British data firm Dunnhumby, the powerhouse behind Tesco Clubcard (and indeed, now wholly owned by Tesco), may soon be sold to Google. But what would this deal mean for the UK – and global – data and technology sector?

Simply put: if this deal were to go ahead, it would be one of the most powerful deals ever done in the UK advertising market. That might sound like a bold statement – but what Dunnhumby has is a very valuable offline data set – and of course, Google has something even more powerful for online. Read more on The future of Dunnhumby…

The Daily Poke: Protest takes flight

Protest takes flightDebating the big issues, you should always look at both sides of the argument. But these days it’s probably a good idea to look upwards too. Women on Waves, a Dutch pro-choice group has recently used a drone to drop packs of abortion pills over Polish territory as a protest against the country’s abortion laws. Read more on The Daily Poke: Protest takes flight…

The Daily Poke: A voice for those who can’t speak

interestedFully aware. And yet completely unable to move or speak. It sounds like an Edgar Allen Poe nightmare, but for victims of severe stroke it can be a terrifying, isolating reality. However, digital technologists in Russia have come up with a solution that promises to release stroke sufferers who find themselves locked in. Read more on The Daily Poke: A voice for those who can’t speak…

Math Men + Mad Men + X-Men: The importance of fusing data, creative and technology

WEB_Mad_MenThe battleground between Steven Hawking and Don Draper is a thing of the past. Ever since British Airways raised the bar at last year’s Cannes with its magic carpet billboard, the old adage of pitting Math Men and Mad Men against each other in the development of marketing campaigns has disappeared.

We are now operating in a world where effective campaigns can start with either great data or a great idea. Read more on Math Men + Mad Men + X-Men: The importance of fusing data, creative and technology…

Mobile: the barrier to a contactless society

iPhone6_3-Up_iOS9_Wallet-PRINTWith contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.

In a relatively short period of time, shoppers have become accustomed to waiving a card over a terminal to pay for stuff, and it is not a huge leap for that card to be a phone. Read more on Mobile: the barrier to a contactless society…

Making the link between domain names and protecting your brand’s identity

WEB_Flickr_Dennis_Skley_internet_webNo matter the size of your organisation, protecting your digital brand identity should be a top priority. This was reinforced by Heinz’s recent innocent mistake, where a QR code on one of its ketchup bottles took customers to a porn website.

By 2015 the code for one of its promotions was a couple of years old and the link had expired. The URL was subsequently acquired by the porn company, FunDorado, leading the customer with a love for old ketchup paying an unintentional visit to the adult site. Read more on Making the link between domain names and protecting your brand’s identity…