Posts Categorized: Technology

Vice media and broadcast

Vice logoVice Media has never been in finer health, not only has it cemented itself as the edgier go-to source for the millennial generation, last year it secured an additional $500m (£324m) worth of funding for web and mobile apps.

Whilst the brand’s commitment to digital cannot be ignored its announcement that it plans to launch a free to air TV channel, double its production presence and embark on an ambitious broadcast strategy, which will see 12 further channel launch across Europe next year, seems to suggest the brand is hedging its bets. Read more on Vice media and broadcast…

Views and viewability

I’m told that the view from Corcovado, the mountain atop which the giant Christ looms over Rio de Janeiro, is breath-taking. The view of Sydney Harbour at night from Mrs Macquarie’s Chair is also a sight to behold. London from the Eye isn’t exactly bad on a clear day. However the view of the bins out the back of Budgens in Crouch End is less appealing, unless bins are your thing. Maybe you’re a fox.


My point is that not all views are the same quality. This applies to panoramic views as well as to video views, which are the type I’m more interested in professionally.

However, we’re in a time where video views often do get treated as though they are equivalents. Video is everywhere – the phrase ‘video is everywhere’ is everywhere – and boasts about numbers of ‘views’ spew from the numberwang spigot; a meaningless look-at-my-big-number game, where quality of context is either not counted or just ignored. Read more on Views and viewability…

Candy Crush valuation: A warning of a coming tech crash?

Candy Crush by m01229:Flickr

Candy Crush has been of one of the most successful games designed for Facebook and has provided a large chunk of the gaming revenue for the social media giant. Gaming accounts for about 10% of Facebook’s total revenue; the other 90% comes from advertising.

Candy Crush has now been bought for $5.9bn (£3.8bn).

Is this successful company that provides a substantial portion of the biggest social media firm in the world worth it? Read more on Candy Crush valuation: A warning of a coming tech crash?…

Facebook’s strong results herald a content explosion

Facebookbuilding640Facebook’s stronger than expected results are largely due to the increase in video ad spend across its properties. That’s no surprise given the huge growth in video consumption – the number of daily video views on the platform increased to eight billion from four billion back in April this year.

On Saturday, Instagram is also launching a video channel, which further highlights the huge emphasis Facebook is putting on video for its future revenue growth. Read more on Facebook’s strong results herald a content explosion…

Vlog: Yahoo on digital training and gamification

WEB_Yahoo_Academy_digital_trainingLizzie Barclay, senior marketing manager at Yahoo, spoke exclusively to The Wall about its digital online training platform, Yahoo Academy, and why the company has taken a gamification approach to it.

The free to use platform, which launched earlier this year, has been created to help digital marketers of all levels and disciplines further their industry knowledge. It covers an array of topics including social media, data, content marketing, mobile and programmatic. Read more on Vlog: Yahoo on digital training and gamification…

Video content strategy: Think long term

Man watching video on tabletOne of the biggest opportunities for brand marketers is to adopt a more strategic, longer-term approach to video. Five years ago, few brands were creating video at scale. Now in 2015, Facebook is reportedly racking up more than one billion video views daily, and by 2017, 69% of web traffic is due to be made up of video content.

And yet, few brands have a clear video strategy, with only 2% of the top 5,000 biggest video channels on YouTube coming from brands.

The reason is historic. Until recently, most marketing budgets were broken down into distinct, time-bound campaigns with video created as one-off executions. Only in the past couple of years have brands begun to behave more like broadcasters, with the likes of ASOS and Tesco building video audiences week on week with an always-on approach honed around a clear content strategy. Read more on Video content strategy: Think long term…

Restoring order to chaos: Ad exchanges and SSPs explained

Word cloud concept illustration of media advertising glowing light effectThe fragmentation of the programmatic advertising industry makes choosing the right trading platform difficult. At the centre of the confusion is a misunderstanding about ad exchanges and supply-side platforms (SSPs). Their shared attributes have made unique functions hard to distinguish, and the boundaries between them need to be redefined.

An exchange is a platform where publishers supply inventory in real-time to a wide audience of buyers, who immediately value it and bid accordingly. SSPs offer publishers a fully-managed solution that unites supply with demand channels, only one of which is an exchange. They streamline the trading process, consolidating reporting and accounting of a publisher’s demand partners. Read more on Restoring order to chaos: Ad exchanges and SSPs explained…

Searching for the future

(Thinkstock/Anatolii Babii)

(Thinkstock/Anatolii Babii)

“Where can I find a good pizza in London?” the casual smartphone user asks as he strolls down a brightly-lit Oxford Circus. The search query pulls up a list of results, which relays relevant information back to the user: distance from current location, restaurant rating, address and a brief description.

While many are unaware, the human language is drastically redefining the future of SEO. The form and structure of text search is laconic and succinct, which makes it markedly different from the way we speak in normal conversation. Think about how you search when you type with a smartphone; the same search query would probably read: “London Pizza.”

The idea is logical. As voice search develops into a sophisticated and popular option, SEO will need to adapt by placing an increased emphasis on phrases and questions (rather than keywords), which means optimising for queries like “Where can I find…?” or “What is the…?” Read more on Searching for the future…

Mobile data, what’s next?



Mobile devices are now so firmly entrenched in our society that’s it hard to remember a time before. Figures from Ofcom show that more than 90% of the UK adult population now own a mobile device, of these over two thirds are smartphones.

In coming years, the amount of mobile data generated will increase exponentially. What will this mean for marketers, and will the consumer experience get better or worse as every click and interaction is tracked?

Here are a few predictions of what to expect next: Read more on Mobile data, what’s next?…

Marketing doesn’t have a data problem, it has a tech one

laptop mobile tabletSuccessful multi-channel cross-device marketing is beyond the grasp of many marketers. They wish the opposite were the case of course. With all the data now at their fingertips they could meet consumers on any level – yet they fail to do so, simply because the data underlying their strategies is not integrated.

The possibilities for marketers both knowing and reaching consumers is split wide open. It’s in this vastness though, that the real problem lies.

The increase of accessible data should mean greater audience insights for more creative campaigning. The reality is however, that the data sits in so many different technology silos that marketers remain largely in the dark about who their consumers really are, what they want and how they are connecting with brands. Read more on Marketing doesn’t have a data problem, it has a tech one…