Posts Categorized: Technology

The Daily Poke: The latest squeeze

The latest squeezeIn a world of increasingly digitised relationships, physical interaction has been given a bit of a cold shoulder. Naturally, no one would suggest we put away our devices to actually reach out to each other. No need, when we have e-gurus like Petter Prinz and his new interactive cuddling app, HUG.

The ex-Google employee explains, “With Facebook, Instagram and Whatsapp we’re constantly trying to keep in touch, but along the way we’ve lost the physical touch.” HUG nuzzles into that gap, allowing you to send someone a squeeze they can actually feel. Like an emoji, only buzzier. Read more on The Daily Poke: The latest squeeze…

#FROW2025 – London Fashion Week in a digital age

WEB_London_Fashion_WeekThere was an abundance of media buzz surrounding the latest tech and digital devices being used on the catwalk during the final fashion shows for A/W 2015.

In light of this, Federico Barbieri, former senior vice-president digital and ebusiness for the Kering Group, and Paulo Bernini, creative director of Open Reply, have re-imagined the event as to what the focus for those will be on the front row at A/W Fashion Week 2025. Read more on #FROW2025 – London Fashion Week in a digital age…

The Daily Poke: Pepper hacker

Pepper hackerPicture the scene: Mum’s managed to get the whole family to sit down to a tasty lasagne. Only Dad’s glued to the golf on TV, number one son is gaming with someone in Guangzhou, and even the nipper’s not giving her lip, as they’re Backchatting away on their smartphone. Conversation? Forget it. Family time? No chance.

Read more on The Daily Poke: Pepper hacker…

The Daily Poke: Whisky rocks

Whisky rocks 2Japanese whisky brand Suntory has distilled its creativity into a new format: ice. Using a CNC router (think 3D printing in reverse) these cooler than cool ice cubes have been carved by the latest technology. The router sculpts away at -7oC to keep its masterpieces from melting, while technobods use the Autodesk 123D app to prepare the 3D images for ‘printing’. Read more on The Daily Poke: Whisky rocks…

Reaction to F8 2015

f8_day1keynote (1)Facebook’s F8 developer conference delivered several interesting announcements this year.

Of the major announcements, Facebook videos becoming embeddable is, to me, the most interesting change. This is something that brands and users have clamoured for, and has been one of the biggest distinctions between Facebook and YouTube. Read more on Reaction to F8 2015…

Awakening technology – why thinking digital first is the key to success

Mobility conceptTechnology is completely integrated with modern day life and brands need to take advantage. From Spotify, Netflix, Tidal (and many more) streaming services, to connected homes powered by thoughtful products like Nest, we don’t ‘go online’ anymore, we live there.

However with increased connectivity we’re getting increasingly impatient. We expect more interactive, immersive experiences that distil and simplify practical uses. Read more on Awakening technology – why thinking digital first is the key to success…

The Daily Poke: Art sale

Art SaleTarget. Isn’t that the store your mom used to drag you round at the weekend, searching for placemats or towels? Quite possibly. Although recently, the US household retailer has cast off its down-home image by taking over a gallery space in New York City’s artsy Chelsea Neighbourhood.

The self-styled ‘brand experiment’ Target Too takes familiar brands available from Target stores and places them in a high-tech, highly-designed environment. Greeted by a giant LEGO version of Target’s Bullseye bulldog, visitors can get selfies transformed into EOS lip balm dots, make a t-shirt with their own print on it, and design table settings inspired by the display on the wall. Tech savvy visitors can also download a mobile app that transforms murals, displays, sculptures and interactive stations into a total augmented reality experience. Read more on The Daily Poke: Art sale…

Wearable tech – the future of healthcare?

WEB_Apple_watchWith the Apple Watch set to hit the shelves later this month, it’s an exciting time not just for consumers but businesses too.

For me, this product is set to become by far the highest profile wearable health device on the market and will transform how the entire sector operates.

My prediction is that this transformation is set to shake up the whole wearable tech industry, which is likely to evolve to consist of increasingly high-end devices – similar to that which we’ve seen with smartphones. Read more on Wearable tech – the future of healthcare?…

Welcome to the new normal – social selling

Social Selling“A-B-C. A-always, B-be, C-closing”, is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross.

This basic sales tenet has not changed much since; however, the routes to generating such leads have altered irrevocably thanks in large part to the boom in social media. Read more on Welcome to the new normal – social selling…

Big data: looking beyond the marketing realm

big data 1Big data has proven itself to not just be a trend, but a shift in overall strategy, with marketers at the forefront.

Gartner has predicted that by 2017, chief marketing officers will spend more on technology than chief information officers will, and some of our clients even believe a CMO’s spend on technology will outpace that of a CIO by more than double in that time. Read more on Big data: looking beyond the marketing realm…