Posts Categorized: Technology

Fast forward to 2026: the potential of location technology

Location is becoming key to making the most of our favourite services, and it seems we are increasingly willing to allow our whereabouts to be identified if it will provide us with greater convenience.

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We can order a taxi to arrive in minutes via Uber, find an emergency coffee at the nearest Starbucks and even search the crowds for our ideal partner with happn – a dating app that uses location technology to connect users with people they have crossed paths with on the street.

All of these futuristic capabilities have been made possible by advances in location-based mobile technology, such as wifi, GPS, and other propriety solutions.

Read more on Fast forward to 2026: the potential of location technology…

5 things CMOs can learn from mobile-first app brands

Part one in a week-long series about the impact of mobile-first app brands.

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The smartphone-based app economy is flourishing and bringing with it irrevocable change. Apps are empowering and enhancing the lives of modern consumers like never before.

Those leading the app economy are typically not traditional, established brands and businesses but a new wave of app start-ups, mobile-first start-ups that are significantly disrupting the status-quo across many different industry categories.

Read more on 5 things CMOs can learn from mobile-first app brands…

The untold potential of image recognition

Image recognition technology has the potential to transform digital advertising.

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The history of all technologies include moments when a breakthrough – either commercial or operational – heralds it moving from niche to normal.

One moment occurred for image recognition technology last week with the news that Google had struck a deal with machine vision technology specialist, Movidius.

This alliance is likely to result over the next couple of years in the adoption of built-in image recognition facilities in Google devices.

Read more on The untold potential of image recognition…

Is Uber’s new look good business or bad branding?

Uber’s rebranding has met with a wave of derision from the business, marketing and technology worlds.

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The Twitter community has lamented the loss the brand’s distinctive ‘U’ and the lack of obvious references to its core business of moving people from A to B.

Above all, the micromanagement of the two-year process by Uber CEO and co-founder Travis Kalanick – an engineer by trade – has commentators questioning his priorities.

Unfavourable comparisons are made with the light-touch rebrands of Google and Facebook which kept colours and references that consumers are familiar with.

Read more on Is Uber’s new look good business or bad branding?…

The Daily Poke: Pod prescription

Some of the best discoveries happen by accident. That’s certainly true for New York based HiLine Coffee.

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So how did founder Gene Kakaulin accidentally discover that filling used Nespresso pods with freshly ground premium coffee would taste even better than the original?

The honest answer is he ran out of Nespresso pods at home and had to get creative or risk leaving his wife uncaffeinated (a risk he obviously wasn’t willing to take). Read more on The Daily Poke: Pod prescription…

DOOH shares the same DNA as online and mobile

Back when this all began in 2005, and the first run of screens launched on the London Underground, DOOH stakeholders were keen to see the premium ad-revenues rolling in for this new turbo-charged Outdoor offering.

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Many in the industry thought DOOH would boost Outdoor’s overall market share by deflecting existing budgets away from display and mobile advertising, and this could explain our relative antipathy in the beginning.

Fast forward to 2015 and the mood couldn’t be more different.

We in DOOH now sit comfortably alongside digital and mobile, courting some sort of harmonious digital threeway for clients, inviting them to sample our wares collectively.

Read more on DOOH shares the same DNA as online and mobile…

Super Bowl 50: How to amplify your advertising beyond the big event

Super Bowl 50 is almost upon us and the advertising industry and consumers alike are indulging in brand’s campaigns ahead of the event.

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Many brands have launched teasers for the sporting occasion. Already, we’ve seen Pokémon kicking off its 20th anniversary celebrations with their first ever Super Bowl ad and Marilyn Monroe and Willem Dafoe starring in Snickers’ campaign (pictured).

Advertising is key during Super Bowl, with last years’ game breaking TV records, but what can brands do to amplify their advertising strategy around the event?

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Sponsored: Why turning off the lights shows OLED’s true colours

This article is sponsored by LG.

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One night, the inhabitants of Reykjavik turned out the lights across the city.

With the light pollution from the street lights and homes removed, the colours of the Aurora Borealis were revealed in the sky.

By removing excess light from an image, its true colours are revealed.

LG is using the same principles to change the way we watch television – thanks to OLED displays.

Read more on Sponsored: Why turning off the lights shows OLED’s true colours…

The Daily Poke: Stretching the limits of medicine

Researchers at MIT have found a way to dress wounds with electronics – but without having to be wired to a machine.

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This new stretchable hydrogel bandaid designed by Professor Xuanhe Zhao, is a rubbery material composed mostly of water and a small amount of biopolymers.

So it can bond with surfaces such as gold, titanium, silicon and ceramic. Read more on The Daily Poke: Stretching the limits of medicine…

Not yet, Skynet: there are some things robots just can’t do

According to a new report by Deloitte, the robotics industry is expected to grow to be worth £35 billion by 2025, and by the 2030s robots will allegedly have taken more than 11 million jobs.

Robot by littlelostrobot Flickr

However, don’t start stockpiling machine guns against the AI apocalypse (or more accurately, start worrying about your jobs) just yet.

Although robots are often seen as devices that could replace us all, this is a gross misjudgement thanks to a combination of economics, processing power and simple biology.

Put into historical economic context, every labour-saving technology since the Spinning Jenny of the 1760s has met with misplaced public anxiety.

Read more on Not yet, Skynet: there are some things robots just can’t do…