Posts Categorized: Technology

Virgin Media’s VIVID House Party VR experience is a first

Virtual Reality (VR) has got heads turning.

zuckerbergvr

Mobile World Congress, CES, and SXSW were all dominated by VR this year (even more so than last).

Many are even declaring this as the moment that VR reaches the mainstream, a claim substantiated by the release of a range of VR headsets this year.

Oculus Rift sold out its first pre-sale in 14 minutes, despite its £499 price tag, and HTC Vive pre-orders followed suit.

Read more on Virgin Media’s VIVID House Party VR experience is a first…

Flipping the browser upside down: From IA to AI and the future of search

Working in SEO, I’ve seen some big changes in the way algorithms are processing and ranking search result pages.

search

In the early days, these techniques had to do with how pages were built or links acquired.

Then, in 2006 something caught my attention when Twitter was launched: “What if people could get answers for their questions directly from reliable sources without the need of an algorithm to filter all available options?”

Suddenly, it was possible to get advice via a tweet on the best Japanese restaurant to go to in Sao Paulo than asking Google the question.

Read more on Flipping the browser upside down: From IA to AI and the future of search…

YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?

WEB_TV_televisionIt’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox, and Google’s YouTube have been engaged in a full and frank exchange of views that, both are at pains to point out, is absolutely not a fight. The topic they are definitely-not-arguing about is a fundamental one: where advertisers should spend their video advertising budgets.

The totally-not-trouble began brewing back in October, with a punchy statement from Google’s UK & Ireland Managing Director, Eileen Naughton, making the case the advertisers should shift 24% of their TV budgets into YouTube, especially if they’re targeting 16-34 year olds.

Last week, Thinkbox came back swinging, calling the Google claim ‘ill-founded and irresponsible’. In the intervening months they have been analysing viewing and advertising data, to find that while YouTube made up 10.3% of 16-24 year-old’s video consumption (v.s TV’s 43.5%), it made up just 1.4% of their video advertising consumption (with TV coming in at a whopping 77.5%). Read more on YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?…

Good location data matters, here’s why

Advertising on mobile devices is more exciting than desktop advertising due to the user location being transmitted as a signal.

location

Location information provides rich user context allowing advertisers to reach users at the right place, at the right time, with the right content.

Location data is made available as a pair of numbers corresponding to the latitude and longitude position.

Read more on Good location data matters, here’s why…

The mumblings and grumblings of Ad Week Europe

Advertising spent the last half century or so secure in its position as the most senior of the marcoms disciplines.

adweekeurope

It sat at the client’s right hand, partly reflecting the fact that it took the lion’s share of marketing budgets and partly reflecting its powerful creativity and cultural relevance.

But if the mumbling and grumblings coming out of Advertising Week Europe are anything to go by, those days are long gone. Senior advertising types have been queuing up to lament their industry’s decline.

Its revenues may be increasing but it is no longer the client’s favourite, and has lost much of its creativity as its cultural relevance has diminished.

Read more on The mumblings and grumblings of Ad Week Europe…

Browser choice – an interesting signal brands should capitalise on

Which browser are you using?

Chrome

If it’s Google Chrome or Mozilla Firefox then you’ll be pleased by recent research from Michael Housman. On Internet Explorer? Probably best to look away now.

Housman analysed data from 50,000 people who his recruitment software company had helped find call centre or customer service jobs. He discovered that browser choice was an accurate predictor of job performance.

People who opted for a non-default browser, like Chrome or Firefox, lasted 15% longer in their jobs than those with a default browser, like Internet Explorer. That wasn’t the only difference.

Read more on Browser choice – an interesting signal brands should capitalise on…

For ASOS, content is king

ASOS has quickly established itself as the UK’s largest independent online fashion and beauty retailer.

ASOS 2016

Selling more than 80,000 products from more than 800 brands; it has made an impressive mark in the last 16 years. And it has seen continued success: last week, it reported a 17% rise in active customers, to 10.9 million.

Nick Beighton, CEO of ASOS, put the results down to investment into its technology and logistics, as well as a constant stream of fresh content. But was he right to attribute this level of success to content? Read more on For ASOS, content is king…

Video: the future of content marketing?

You hardly need to me to tell you that in the past five years there has been an explosion of online video.

YouTube, part of the UK's media diet

Cisco even predicts that within three years 90% of the world’s online traffic will be video-based.

Major media players have responded to our apparently insatiable demand for video.

So, for example, The Huffington Post claims that 50% of its output will be video-based this year, while Buzzfeed received a very significant cash boost of $200 million from NBC Universal to invest in video studios.

Read more on Video: the future of content marketing?…

The Daily Poke: Keep it Phresh

Love food and hate waste?

poke_Keep it Phresh

Well, Israel and China-based startup, Phresh, have come up with a fresh way of making your fruit and vegetables last longer.

Their new food protectors use plant-based organic power, to counteract the bacterium that makes your food go off.

Read more on The Daily Poke: Keep it Phresh…

The Daily Poke: New retail architecture

The Science Project is laying new foundations for store architecture.

poke_New retail architecture

This new breed of design company brings together designers, architects and technologists, to challenge how we think of retail concepts.

As online shopping grows, and the physical and digital world come together, stores can rethink what they do with their space. Read more on The Daily Poke: New retail architecture…