Please someone speak to Amazon about its ads and its use of leggy models and bikini clad babes. Amazon’s latest TV ad for its Kindle Fire tablet features Spanish model Karme Boixadera stretching her long legs in New York City where she apparently finds a package on a doorstep (at this point, we don’t know if its hers, but really who leaves an Amazon package on a doorstep in any city!!). Read More
G-Slate, Aakash, Arc, Transformer, Thrive, Nook, Iconia, Xoom, Playbook, Galaxy Tab and Flyer – are these the names of forgotten blockbusters or yet-to-be-launched challengers in the automotive segment?
If these aren’t ringing a bell, I could keep rattling off names, but I’ll just stop here and say that the proliferation of tablet PCs is anything but close to softening in the near future. In fact, tablet brands are mounting wave after wave of fresh offensives to an overwhelming tempo as we speak, fighting tooth and nail to get major share in the emerging ‘micro’ notebook blitzkrieg.
Is this really a revolution in the making, or yet another passing chapter in the gizmo-arena? Let us take a look. Read More
It’s an interesting contradiction that the further technology advances, the simpler and more instinctive it becomes to use.
Take the addictive interface functionality of an iPad or iPhone, for example. Watching people using it with simple, intuitive finger movements and hand gestures, it makes me wonder just how instinctive digital interactivity can become. (I mean, even cats are using it for Chrissakes. Such as these two cool customers, chillaxing with fish on an iPad, licking each other’s ears lazily and listening to rude music.) Read More
Motorola Xoom 2 Media Edition hands on review
If Apple is planning an iPad Mini for 2012, then Motorola has beaten it to the punch with its Xoom 2 Media Edition, a pint-sized little brother to the 10.1in Xoom 2 (read our Xoom 2 hands on review). But how will the 8.2in Xoom 2 Media Edition, ahem, measure up when it’s staring down the likes of Samsung’s is-it-a-phone-is-it-a-tablet Galaxy Note? Read More
With new Forrester research telling us that tablet penetration in the UK is set to rise from less than 5% this year to over 30% in 2015, brands have to sit up and take notice of the tablet and its fertile potential as a marketing tool. But by being at the front end of content production, brands are woefully unaware of the technicalities that need to be taken into account.
And seeing as though these considerations provide the foundations of a tablet-targeted production, they can affect the very nature of the content. So here’s a list of ten techie flags that brands – and their agencies – would do well to be mindful of. Read More
The updated Linked in iPhone app
For obvious reasons Google has long-trumpeted the notion that brands should create a mobile optimised site first before developing a costly iPhone app.
While Google now offers a free way of doing so with its recently launched Mobilize tool, brands are looking to create more sophisticated mobile sites as they start to realise that the only way isn’t necessarily Apple. Read More
AllThingsD is reporting that things are not going well for HP’s iPad rival the TouchPad. Reviews and sales have not been good leading to heavy discounting with prices slashed by $100 within months of release?.
The $100 discount later became a permanent price cut, but sales have not been boosted. Now to add insult to injury HP might be losing valuable retail space as retail giant Best Buy has reportedly asked HP to take back 200,000 TouchPad’s after only selling 25,000 out of a delivery of 270,000. Read More
We have reached an interesting point in the development of iPad magazines. Companies that had initially been hugely enthusiastic about the format, like Conde Nast, are having second thoughts and slowing down their adoption of the platform. Other publishers remain very cynical.
At the same time companies like Future Publishing are citing the iPad as one of the key reasons for significant growth of its digital division. Read More
Sony has released a couple of videos previewing its forthcoming S1 and S2 Android tablet computers.
They look very nice, and one of the promos is reminiscent of Honda’s classic cog ad, though they don’t give all that much away, but then with a flood of tablet computers now on the market maybe less is more? Take a look and see what you think. Read More
The Waste Land: screen shot from the app, showing Fiona Shaw
Publisher Faber & Faber is trying out something new in digital publishing with an iPad version of T.S. Eliot’s The Waste Land.
Poetry lovers often argue that poems are meant to be heard rather than read, and The Waste Land app addresses this, presenting the text alongside a number of different readings.
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