Posts Categorized: Social networking

11 of the best football social media campaigns

FootballappPremier League football clubs have acquired more than 200 million Facebook likes and 30 million Twitter followers, and eight of last year’s top ten tweeted moments in the UK were football related. The sport’s position as the world leader in online conversation offers brands the ideal playing field to engage with fans to build customer relationships, generate exposure, loyalty and trust across multiple markets.

Here,  Matt House, founder and chief executive of sports marketing agency SportQuake, takes a look at some of the best football-led digital campaigns and content. Read more on 11 of the best football social media campaigns…

Three steps for engaging a niche audience online

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(Mario Tama/Thinkstock)

Consumers are presented with an exorbitant amount of choices when it comes to product – the eco-friendly version, the organic version, the cost-effective version and the list goes on. To ensure products stand out, consumer goods companies should hone in on niche markets, an approach that focuses marketing efforts on a small, specific and well-defined segments of consumers.

Here are three crucial steps to engaging a niche audience:

Get to know them well

Early on, it’s important to research your consumers – what blogs do they read? Where do they shop? What are their favorite brands? Now that you’ve discovered which brands they follow, try to identify successful trends in the social media content they’re generating. Read more on Three steps for engaging a niche audience online…

How LinkedIn supports the professional journey, and profits from it

LinkedInLogoNewIf you talk to anyone about social networks, you’ll hear different things about what each one is meant for.

In an onstage interview with Sharethrough’s co-founder and chief executive Dan Greenberg at NATIVE 2015, LinkedIn’s vice-president of global marketing solutions Alison Engel made it clear what she wants LinkedIn to be known for. “LinkedIn is about the journey,” Engel said on stage.

Sure, people update their LinkedIn profiles as their careers change, but Engel explained that the center of gravity is about professionals who are aspirational about their careers. Even for those not actively searching for a new career move, they are looking to acquire new skills, tips and information to add to the journey. How can LinkedIn assist in that journey? Read more on How LinkedIn supports the professional journey, and profits from it…

Twitter takes on Snapchat’s Live Stories

WEB_Twitter_AmplifyAs social platforms have evolved, a common theme has emerged: from text and links to images and photos and then video – the importance of social video is now paramount to all key players. With a mission to maximise their ad revenues, the vastly superior ad rates for video formats (especially those that are mobile) are irresistible.

This is why Twitter, Facebook, Snapchat and other platforms have spent so much time and money building their own native digital propositions for their users. But while the focus has so far been on running paid campaigns for branded videos, we may soon see social media attention shift to a different format – live. Read more on Twitter takes on Snapchat’s Live Stories…

Why The Net Set will prove the longevity of mobile for fashion

WEB_The_Net_SetOn 13 May, for fashion lovers across the globe, something truly amazing happened. E-retail giant Net-a-Porter launched the first social shopping network, The Net Set.

Always ahead of the curve, Net-a-Porter was founded by Natalie Massenet during the digital boom of the early 2000s. While trying to source clothing online for fashion shoot, Massenet, developed the idea of a glossy magazine in website format where users could ‘click’ to buy the clothing they desired. Read more on Why The Net Set will prove the longevity of mobile for fashion…

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…

The telephone concert

WhatsApp logoHere’s an idea: the world’s first ever live concert, broadcast solely over via telephone. Ring a number at a specified time to tune in, kick back, and let the tinny sounds wash over your right ear.

What do you think? Seems like the kind of “entrepreneurial creativity” (ahem) that someone like Will.I.Am would probably get a kick out of, and with its quirky repurposing of a media platform I imagine it would have great saliency. But those things don’t make a good idea. Read more on The telephone concert…

When celeb partnerships on social can win

social mediaMany celebrities sell products. This is not something we find surprising anymore.

But endorsement or partnership doesn’t work when it’s for the wrong reason: when there is such a tenuous link that it ends up being overly promotional (e.g. Scarlett Johansson for soda stream).

Read more on When celeb partnerships on social can win…

Brands should “enhance the conversation” to infiltrate mobile messaging apps

dubsmashMobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.

We’ve seamlessly created the ultimate tailored feed,that far exceeds the algorithmic-led capabilities of any traditional social network.

Whatsapp’s 70% daily active users show that mobile messaging is where the eyeballs – or fingertips – are at. Read more on Brands should “enhance the conversation” to infiltrate mobile messaging apps…

What can Snapchat offer brands?

Snapchat by Maurizio PesceIt was reported by The Sunday Times earlier this week that Snapchat’s latest valuation has hit $12bn. This follows its highly anticipated first ad running across the messaging platform last month – a 20-second trailer for horror film Ouija, appeared in its users’ ‘recent updates’ section.

With a reported 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.

It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands? Read more on What can Snapchat offer brands?…