Historically, soft drinks and alcohol companies have had a strong association with a certain type of lifestyle, your beverage of choice being seen as both an extension of who you are and who you want to be. For this reason drinks brands tend to use quite a specific set of viral conversation triggers to appeal to their target audiences.
Category Archives: Social Networking
Christmas came early for British comedy fans yesterday as classic sketch troupe Monty Python announced that they would be returning for a one of show next summer. The team, who shot to fame with their sketch show and three films, will play one final show at the O2 Arena in London.
For those on social media there was extra excitement as Eric Idle, John Cleese, Michael Palin, Terry Jones and Terry Gilliam sat down for a Reddit AMA.The answers were as they should be, charming, funny, chaotic, self deprecating, and a bit ridiculous. Read More
It hardly seems anytime at all since England’s cricketers were celebrating a magnificent Ashes series victory over Australia, but in the early hours of this morning the two teams resumed hostilities at the Gabba in Brisbane, Australia.
Staying up to watch the start, I noticed the huge amount of conversation about the series taking place on social networks. I have no figures to prove this at the moment, but the conversation seemed to dominate Twitter more than in the daytime series in the UK. Perhaps people could tweet freely about the cricket without worrying bosses would turn it off at work, or they wanted to share their thoughts on the match when everyone else in the house was asleep!
Freelancing is increasingly becoming a chosen career path for many workers in the UK. At the same time businesses are turning to freelancers for their specialist skills and to help capitalise on new opportunities. On Elance, over the past year alone, we have seen a 51% increase in the number of people becoming freelancers in the UK.
Here are Hayley’s top tips on how to make freelancing work for you:
Ask yourself the number one question…is freelancing for me?
With freelancing you are your own boss, there is no one to tell you to get out of bed and turn up on time. To be truly successful as a freelancer you must be a self-starter, highly motivated and have a huge passion for what you do. You should also be a life-long learner – freelancers need to constantly evaluate what the market needs and keep their skills up to date accordingly.
Brand Viral Trends:
The count down to Christmas is already under way and the flood of festive advertising has begun. This week’s viral chart is filled full of seasonal campaigns, but unsurprisingly, John Lewis has once again stolen the limelight with another heart warming Christmas gem.
Following the success of The Journey, the retail giant teamed up with Adam & Eve DDB to create a beautifully animated ad that harks back to the nostalgia of Disney classics, ticking all the boxes guaranteed to get the emotions flowing. Read More
The growth of social media sites with a focus on imagery rather than text, together with the rise in micro-video sharing, has resulted in a noticeable shift in the makeup of social media in 2013. A few years ago, people may have wondered whether Twitter’s 140 characters could allow us to truly express ourselves. Now, however, it seems that a few frames of video footage or an image uploaded in a matter of seconds is plenty. This new trend, embraced by millions of social media users, is a direct result of the continued synergy between social media and the smartphone. The increased sophistication of the smartphone and the rise in the normality of social media use means that we now use smartphones as a transmitter of our every mood and emotion. The result is that we are now becoming participants in a new form of communication. As spontaneity has been encouraged, a culture of now has emerged as we learn to consume and share a flurry of information and imagery with a seemingly unquenchable thirst. Read More
It turns out though that ‘funeral selfies’ i.e. using your smartphone to take pictures of yourself on the way or even at a funeral are now a relatively common meme on Twitter and Instagram. Of course, they have been compiled in a Tumblr blog too. Read More
Top Viral Ad Campaigns:
With every national holiday comes a barrage of themed ads from marketers hoping to leverage the celebrations to raise the profile of their brand and Halloween is no exception.
Releasing a festive campaign can be a pretty smart move for advertisers seeking to piggyback on consumer search trends, but just being ‘topical’ isn’t enough to get people sharing your content. We sifted through a sting of Halloween related ads this week, but with the exception of a brilliant little viral gem from Crest toothpaste, none of them have made it into our top-10 most shared list.
One of the most common questions I (and I’m sure, everyone who works in social media) gets asked is, “Will Facebook always be number one?” I think that question says more about the human condition to watch successful things fail than our desire to see Google or Yahoo take the social media crown away from Mr Zuckerberg.
But it is still a very interesting question. Could Facebook come undone?
Well here are three reasons Facebook will be hard to beat.
As digital media continues to fragment and brands have to fight to maintain a consistent tone of voice, it’s always worth taking the time to reassess what it is that actually drives them.
Not what drives them in terms of business objectives, revenues, share of market, profits, share of mind and that kind of thing. I’m referring to what actually motivates them – what drives their passions and informs their character. In other words, what makes them act the way they do? What is their raison d’etre?