It was reported by The Sunday Times earlier this week that Snapchat’s latest valuation has hit $12bn. This follows its highly anticipated first ad running across the messaging platform last month – a 20-second trailer for horror film Ouija, appeared in its users’ ‘recent updates’ section.
With a reported 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.
It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands? Read More