Whether it’s leveraging persuasive user-generated content, an interactive tailored quiz, or lucrative media partnership, retail brands today need to be relevant, ready and well-equipped. Here’s how they do it:
1. Social hubs
Brands launch and create pages on their website and digital channels which they infuse with user generated content. They pull and curate the best contributions from multiple social channels, such as Instagram, Twitter, YouTube and Pinterest to influence and engage consumers.
Bauer Media’s Grazia magazine partnered with fashion brand Marc Jacobs, to launch their “Minute by Minute” London Fashion Week campaign. Their website included a real-time social hub, featuring tweets and Instagram posts from customers, using the hashtag #LFW, which saw over 11,000 readers engage with its content. Read more on Case studies: 5 online tricks high street brands have used to reel in buyers…