Posts Categorized: Social networking

Case studies: 5 online tricks high street brands have used to reel in buyers

Camelbak UGC hubEngageSciences CEO, Richard Jones, reveals five ways his company has helped clients involve consumers, and what the results have been–Ed.

Whether it’s leveraging persuasive user-generated content, an interactive tailored quiz, or lucrative media partnership, retail brands today need to be relevant, ready and well-equipped. Here’s how they do it:

1. Social hubs

Brands launch and create pages on their website and digital channels which they infuse with user generated content. They pull and curate the best contributions from multiple social channels, such as Instagram, Twitter, YouTube and Pinterest to influence and engage consumers.

Bauer Media’s Grazia magazine partnered with fashion brand Marc Jacobs, to launch their “Minute by Minute” London Fashion Week campaign. Their website included a real-time social hub, featuring tweets and Instagram posts from customers, using the hashtag #LFW, which saw over 11,000 readers engage with its content. Read more on Case studies: 5 online tricks high street brands have used to reel in buyers…

The UK needs to up its emoji game

Cadbury's Mumsnet emojiYes, the OED may have caused some mild consternation last week by announcing that an emoji was its word of the year, but when it comes to other British brands picking up the emoji baton, the UK has been slow to react.

Along with the increasing popularity of emojis in western culture, Apple’s release of iOS8, allowing third-party keyboard integration, last autumn, really paved the way for brand involvement, and the US was first out of the starter’s blocks. Read more on The UK needs to up its emoji game…

Do users ‘like’ the new Twitter update? The results are in

Twitter heartsNumbers don’t lie – Twitter’s user growth has slowed quite steadily over the past four years. As such, the social network is seeking new ways to engage users, as other platforms like Instagram and Snapchat continue to grow at a fast pace. On 3 November, Twitter changed the way we interact with content, installing a like button with a heart icon that replaced the favourite star. At The Organic Agency, we strove to find out how this would impact user engagement on the social network.

We analysed the top ten brands, celebrities and media providers in the UK, according to follower numbers. In each case we looked at the last 20 tweets before and after the change, taking into account the effects of paid promotion and virality. In the end, we found there had been an overall average increase of 17.33% in the number of likes since the adoption of a like and heart button. Read more on Do users ‘like’ the new Twitter update? The results are in…

5 social trends you need to know for 2016

Facebook Instant ArticlesHot Cherry’s Harry Cymbler offers his guide to the year ahead. Pay attention, his predictions for this year were pretty sound.

1. The Uberisation of service industries

What it is: Platforms that create two-way rating relationship between businesses and consumers which allow brands including Uber to rate you as a customer, and vice versa.

Why it will be hot in 2016: Two-way review systems present a way to level the playing field between companies and their customers.

Why this is good for brands: Rating relationships will help companies improve their reputations, sell favourably and offer their best service. This will help to build priceless trust and a deeper, more meaningful, relationship with consumers. Read more on 5 social trends you need to know for 2016…

What digital evolution will look like in 2016

Apple TVWe only saw the start of programmatic video, contextual commerce and data pooling in 2015, but the evolution of the digital media landscape in 2016 will see these transform from concepts into tangible tactics. Here’s how we at AdRoll are predicting these developments will make for an even faster paced online ad space in 2016.

Read more on What digital evolution will look like in 2016…

Social media in 2016: It’s all about the customer

Twitter buy now buttonIt’s that time of year again, when we dust off the crystal ball and look to the future. 2015 has been an eventful year for social, but will it continue to exist as we know it or will it lose its power and influence over people? What will social really look like in 2016?

The dynamics won’t change – new start-ups will emerge, the obsession with millennials will persist and I’m afraid the selfie culture is here to stay. But there are three key themes around simplicity and user experience that I believe will ultimately determine who the winners are in the new year. Read more on Social media in 2016: It’s all about the customer…

A new lease of life for Google+?

googleplusandroidwebiosIt’s fair to say that Google+, once lauded by Google as the most important social network of them all, has not lived up to its potential. However, the US-based tech giant isn’t giving up on the platform and it is finally getting some TLC.

On Tuesday, it began the rollout of a completely redesigned Google+, one that will focus on the Communities and Collections functions of the platform – much like that of Pinterest.

Launched back in 2011, Google+ technically has over 2 billion users today – a somewhat bloated fact, based on the premise that everyone with a Google account automatically gets their own page on the social network. Recent statistics would even suggest that as much of 90% of users have never actually posted anything on the platform.

This move is not that unexpected as back in the summer, Google VP Bradley Horowitz outlined the role that Google+ would play as a social layer for other Google products. Read more on A new lease of life for Google+?…

The impact of Twitter’s changes

WEB_Twitter_logoTwitter is considering two fundamental changes to its service – removing the 140 character tweet limit and taking away publishers’ capability to show the number of Twitter shares for articles.

These structural changes to their product offerings have gone by almost unnoticed, pushed into the background behind all the noise about the founder’s return and question marks about the co’s long-term growth potential. However, the changes have potentially far reaching implications for the business and for marketers and publishers.

Removing the 140 character limit

Despite what you might think, removing the character limit on tweets is unlikely to have a profound impact. Facebook once had character limits and practically removed them by increasing the limit to 5,000 because they were deemed arbitrary. Read more on The impact of Twitter’s changes…

Is there clutter on social media?

WEB_Snapchat_DiscoverThis year has seen a flurry of social media ad developments with Instagram dropping their minimum spend requirements and Snapchat releasing Discover. It surely won’t be long before Pinterest offers advertising in the UK, just as they do in the US. But, despite these developments, most ad spend still goes on the two established players, Facebook and Twitter. Are advertisers right to focus there?

Perhaps not. After all, Instagram and Snapchat have the advantage of being relatively ad free. In August Ad Age revealed that Discover ran just one ad for every 44 stories.

This lack of clutter should attract advertisers as there’s plenty of offline evidence that it boosts ad recall. For example, ZenithOptimedia recently ran an audio clutter experiment among 750 consumers. We played a car ad either on its own or in a break of three or six ads. Consumers who listened to the stand-alone ad were a third more likely to recall details, such as the price, than those who listened to the longest ad break. Read more on Is there clutter on social media?…

Why Google’s new ad-targeting service will hit Facebook where it hurts

Google has launched enhanced campaigns, what does it meanWhen it comes to effective ad targeting, Facebook has always had the upper hand over Google. Facebook knows our likes, interests, locations and much more, which makes its ad targeting much more effective. But the launch Customer Match looks set to give the search giant some extra muscle in the rivals’ ongoing fight for ad spend.

Not unlike Facebook’s Customer Audiences product, Customer Match allows advertisers to use customer interest data from their email databases to target customers with PPC ads across Gmail, YouTube and search. So if you subscribe to newsletters from a holiday magazine and receive offers from, then you’ll see more ads tailored to travel. Read more on Why Google’s new ad-targeting service will hit Facebook where it hurts…