Last month, Instagram announced that it will now start counting video views.
By making it easier for marketers to measure who’s watched their clips, Instagram has shown how easily brands can connect with their customers and measure their response.
With over half of online sales now being made through mobile devices, according to the IMRG Capgemini Quarterly Benchmarking report, brands will need to use this information to their advantage in order to get ahead.
For brands which are already seeing success across social networks, it’s likely that messaging apps will be incorporated into their strategies as a means for supporting and engaging with customers with targeted products and offers more and more. Read more on How to connect with your customers through social messaging…
Back in 2006, Henry Jenkins made convergence the go-to buzzword du jour. The du jour extended pretty much to the decade’s end.
Cited by futurologists and industry pundits and headlining agency annual conferences, convergence felt like a pretty big deal.
At the time, many considered convergence within the context of devices.
When tech transforms, we invariably first think in tangible terms. The physical, tangible, hardware is easier for us all to get our heads around.
Read more on Convergence is the bottom line for tech…
Nowadays it seems that some retail brands are thriving where others are simply disappearing from our lives.
How is it that brands such as Hackett and Austin Reed, which essentially offer the same products are travelling in such different directions?
Both offer a good quality product, made for middle England, but the two have very different approaches to their customers.
Hackett (pictured) offer a beautifully designed environment, which Austin Reed tried to emulate and failed resulting in its move out of its flagship store.
Read more on How middle-England fashion brands could make more of digital marketing…
Televised live events now present marketers with the opportunity to engage with audiences, not only during the event but before and after.
With the Oscars just round the corner, we thought we’d dive into the data and see what the digital habits of fans of the popular Oscar contenders this year might tell us.
What the fans look like
Leonardo DiCaprio (pictured), always nominated for the Oscars but never the winner until late, has the highest appeal with female audiences.
His fans tend to be over 55 years old and are most likely to be interested in books and technology. Read more on The Oscars: A sneak peek of this year’s potential winners…
After months and months of testing, Facebook rolled out Reactions worldwide this week and, make no mistake, this is a huge change from the social media giant.
The Like button has been synonymous with Facebook since it was added in 2007 (isn’t it weird to think there was a time when Facebook existed without the Like button?!). It’s a fundamental part of how we all use Facebook, so changes to how that works is a major, major change which is why Facebook have been slowly testing it so extensively.
It’s an addition that I think is a good one. Emoji are taking over as the language of the web and Reactions is Facebook’s way of recognising that and implementing it into the heart of their product. But the addition of Reactions raises several questions. Read more on Questions raised by Facebook Reactions…
It’s been almost ten years since Jack Dorsey sent the first tweet and what a decade it has been.
Twitter has grown from an internal service to become the go-to destination for literally billions of conversations, changing how we communicate.
But recently, Twitter has been hit by falling monthly usage and an all-time drop in share value, lagging behind rival Facebook and raising concerns over its future.
Read more on How changes to Twitter could impact brand engagement and reach…
Last Wednesday saw the launch of Deadpool, scoring the highest ever opening for an R-rated movie at US box office.
Ryan Reynolds’s $58m romp earned $260m in its first week and could alter Hollywood’s approach to superhero movie-making.
In a game-changing debut for a comic-book movie, the film more than quadrupled its $58m production budget at the global box office, taking $260m worldwide.
Incredible success for a film that follows the superhero movie formula devotedly. After all, you’ve got the protagonist in a onesie, meeting a girl, getting stitched up by a guy, getting some superpowers and dedicating himself to winning said girl back again.
Not much difference there.
So, what is it about the Deadpool branding and marketing process which has conquered all media to propel this franchise from zero to hero in the awareness stakes? Read more on Deadpool marketing effort succeeds by being distinctive, not different…
One trend has dominated discussion about social media in the past two years – video.
It’s no secret that social video has been growing at an exponential rate in recent times and with more than 70% of the global population expected to own a smartphone by 2020, the significance of optimising your video content for mobile viewing is huge.
Social video does not have to be expensive or take up a substantial amount of resource.
Here’s five tips that can help you create the best social video for your audience. Read more on Five tips for social video success…
The second post in a week-long series. Today, how mobile-first app brands are changing the nature of communications, particularly mobile social networks.
Emerging social media, messaging and dating apps are encouraging users to adopt new forms of communication and content, leading to a rise in chat acronyms, Emojis, stickers and icons, hashtags, vines, image posts and vertical video streams.
Read more on 5 things CMOs can learn from mobile-first app brands: Part 2…
It’s Pancake Day, otherwise known as Shrove Tuesday.
#PancakeDay is trending on Twitter, boosted by brands celebrating and offering advice about how people can buy, cook and eat their eggs, milk and flour before Lent.
The Big Four supermarkets have all prepared for #PancakeDay with recipes and ideas that encourage a little overindulgence in the kitchen.
Other big names including Xbox, Red Bull and British Gas have jumped on board with some imaginative tweets.
Read more on #PancakeDay on Twitter: Xbox, Red Bull and McDonald’s join in…