The growth of social media usage is by now well known and well documented. But publishers and broadcasters are also increasingly interested in building a social media presence.
For media brands who are used to talking to large audiences, a platform like
Twitter seems to provide new opportunities to create deeper levels of engagement and loyalty, as well as to reach wider audiences through word of mouth and ‘earned’ media. Read More
Brands are becoming ever more sensitive about how they are perceived online – nobody wants to become the latest Addison Lee.
This has led to them become more receptive to responding to complaints and queries posted by consumers in social networks. A new study by Fishburn Hedges shows that 65% of those polled felt social media was a better way to connect with a company than the traditional call centre. Only 7% thought they were worse off using social. Read More
The WSJ is reporting that General Motors is planning to stop advertising on Facebook after deciding that paying for ads on the social network has little impact on consumers when it comes to car purchases.
That is a significant blow to Facebook as it prepares for its IPO on Friday. Yesterday Facebook increased the planned price range for its stock to $34 to $38 per share amid growing investor excitement. The new price will see it raise about $12.8bn and values Facebook as high as $104bn, but without big advertisers that figure could quickly fall. Read More
Twitter is celebrating its first birthday in the UK 12 months after it open its London office, which has gone from zero to 30 staff.
Twitter has marked its anniversay by giving an update on the number of active users and says there are now more than 10 million in the UK making British tweeters among the world’s most active. Read More
“How cool is this ? They actually sent me a message directly”
Sadly the subject of social media has become so pervasive that it has started to invade dinner parties hence this outburst after a debate about the usefulness (or otherwise) of Twitter.
It turns out that the message was in reply to a tweet that a friend had sent extolling the virtues of British Airways’ meatballs in their Business Lounge at T5. Now I know this is not ground breaking but it was significant to me for 2 reasons. Firstly the “extoller” is an unashamed social geek with multiple work and personal social accounts and secondly, and perhaps most importantly, he is a BA Gold Card holder who constantly receives messages from BA re: offers and booked flights. Read More
I am a huge fan of Twitter. I should get that out at the start. When it comes to sharing content, tapping into breaking news, and the way it has created a two-way connection between consumers and brands, it is unsurpassed.
As much as I love using it, however, I’m also convinced that it needs to change if it is to continue to develop in such a way that it isn’t simply swallowed up by one of its bigger rivals. Read More
I held out for as long as possible, but a few months ago, I allowed my 11yr old son to open a Facebook account (their ‘terms of service’ state they have to be 13). Frankly, I was just as concerned about the necessity of lying about his age as I was about the safety issues, and even more so about the temptation to spend yet more time in front of a screen. Read More
The word ‘curator’ derives from the Latin curare meaning ‘take care’, and is commonly used in the context of cultural institutions; galleries, museums etc.
Over the course of the last year or so the term was increasingly used in conjunction with digital marketing, particularly social media-based campaigns. For fast-paced, content-driven comms planning, agencies would talk of acting as the ‘curator’ for the brand. In other words, deciding what content, stories, reactions, conversations and touchpoints to release at precisely the right time.
Now I think it can apply to the very nature of one’s digital identity itself.
It has been said before that Twitter is turning us all into journalists as we retweet and share the news.
Enter an interesting post on Nieman Labs about a study looking at how politically engaged Twitter users have begun to display journalistic behaviour and how they help shape it as a news source. Read More
Facebook is finally launching an App Store of its own. The store is currently in beta testing, but the idea is for something similar to the Apple or Google app stores. It will provide a place to promote and discover new social apps and is due to go live in the coming weeks.
Significantly as well as helping us all find new Facebook apps it will also allow developers to charge users for downloading apps for the first time. Read More
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