Category Archives: Social Media

5 content marketing predictions for 2015

Social mediaMore budget was shifted into content marketing in 2014, but next year brands will need to look at the strategy behind that investment and the results they’re getting for it.

There are several areas they might have missed; things they either need to visit or revisit; and places to consider putting test budgets in place.

We’ve identified five key trends for the coming months: Read More »

Why brands should spend longer writing their promoted trends

TwitterlogosOne of my more terrifying moments as a junior copywriter was being asked to write a promoted trend (aka promoted tweet/hashtag) for an FMCG client.

It scared me for a number of reasons: the cost (up to £120,000), the all-eggs-one-basket nature of the media, the knowledge it would greet Twitter users all day long – and finally, the shoulder-shrugging attitude from the client and agency.

Because a promoted trend is essentially just a single word, putting thought and craft into its creation wasn’t seen as an important exercise back then.

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Seasons tweetings – which supermarket’s Christmas campaign won with a 52% share of voice on Twitter?

WaitroseIt’s beginning to look a lot like Christmas. Adverts on every channel…. each one out-vying the next to be the most sparkly/heartwarming/schmaltz (take your pick) of all.

Every year the battle between supermarket and retail brands across the country to be the star at the top of the retail Christmas tree is fiercer than ever.

It’s big business too. In fact, last year Tesco was the biggest spending supermarket splurging an eye-watering £25m on their Christmas campaign, followed by Asda, Morrisons, Aldi and Sainsbury’s, according to unofficial figures from data research firm Nielsen. Read More »

Kim Kardashian posts Instagram’s most-liked image of 2014

Kim KardashianKim Kardashian’s wedding photo has been named Instagram’s most-liked snap of 2014.

The image of Kardashian and Kanye West kissing on their wedding day attracted 2.4 million likes, becoming not only Instagram’s picture of the year, but also its most-liked image ever.

The four-year-old photo sharing site attracts over 200 million people who share 65 million photos every day.

It is now acting on its popularity and flexing its marketing muscles,  introducing ads in the UK and rolling out tools that allow brands to monitor their performance on its ad network.

Take a look below to see what else has been grabbing users’ attention on the photo sharing site in the past 12 months.

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7 social trends you need to know for 2015

Social mediaTis the season for all-knowing prediction stories, folks. Today is the turn of social media trends and how brands can make the most of them. Read More »

How the Christmas ads fared on social

sainsbury's christmas the wallFor this year’s Christmas ads we’ve had the lot. Almost every major retailer has now released their ads, laying out their stall for what they can offer consumers this Christmas.

These have been closely followed by an onslaught of social media reviews, some good, some not so good.

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Infographic: Snapchat vs Facebook

chat vs faceIn the ever-present battle for social media supremacy, we pitted Facebook against its younger rival to compare founders, profits, usage and past controversies.

Snapchat may be in its infancy in comparison to the mighty Facebook, but with a new advertising strategy and opportunities for brands to market themselves on its platform, 2015 is shaping up to be an exciting year. Infographic courtesy of Dpfoc.com.   Read More »

Seven ways that brands can get the most out of Instagram

InstagramLOGOPeople have shared more than 16 billion photos on Instagram to date. With an average of 55 million photos uploaded each day, Instagram is a social media platform worth exploring.

Although research shows that the engagement rate of Instagram posts is 15 times higher than those made on Facebook, SocialBakers reported that 23 per cent of marketers weren’t planning to prioritise the channel in 2014.

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Infographic: Vine vs Vimeo

VineDid you know that five Vines are tweeted every second? Or Vimeo has 170 million monthly viewers? Or that Vine’s top user is Naish Greir from Greensboro, North Carolina with 9.8 million followers?

One Productions‘ infographic compares and contrasts the differences between Vine and Vimeo from launch stage to present day, including ownership, turnover and user demographics. Read More »

What can Snapchat offer brands?

Snapchat by Maurizio PesceIt was reported by The Sunday Times earlier this week that Snapchat’s latest valuation has hit $12bn. This follows its highly anticipated first ad running across the messaging platform last month – a 20-second trailer for horror film Ouija, appeared in its users’ ‘recent updates’ section.

With a reported 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.

It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands? Read More »