Posts Categorized: Social Media

Brits are third-happiest nation on Twitter

HappyUs Brits are the third-happiest nation on social media – happier than our US and Canadian counterparts, while coming in just behind the Republic of Ireland and Australia.

That’s according to a new social media happiness report carried out by Brandwatch.

Read more on Brits are third-happiest nation on Twitter…

“For brands to advertise they have to stop advertising”

digital evolution“BRAND – a bundle of meanings, feelings and values, as seen and perceived in the eye and mind of the consumer.”

Brands communicate in hope that our view of them is consistent; that we may covet them and want to draw them close. Conversely, we all bring our own perceptions and prejudices, conscious and subconscious, to the table.

In consequence, advertising is quite the see-saw, where a brand becomes the sum total of what it says and does – and of how we, the audience, interprets and so feels about it.

From the first dawn of brands, to the ‘digital now’, this concept of what a brand is has not changed.

But what is changing, ever changing, is the construct of how brands are built and perceived. Meaning advertising, in nature and nomenclature, is changing irrevocably. Read more on “For brands to advertise they have to stop advertising”…

When celeb partnerships on social can win

social mediaMany celebrities sell products. This is not something we find surprising anymore.

But endorsement or partnership doesn’t work when it’s for the wrong reason: when there is such a tenuous link that it ends up being overly promotional (e.g. Scarlett Johansson for soda stream).

Read more on When celeb partnerships on social can win…

What does BBC Taster tell us about the future of content marketing?

BBC tasterWith the launch of BBC Taster, the world’s largest broadcaster has shown just how seriously it takes audience opinion. Experimental new projects which may previously have been scrapped by a small team, are now released to the world to stand or fall on their own merits.

Projects like this are massively exciting. I love getting new ideas and thinking about how we can apply them to involve our audience in our work.

So what can those of us working in the content marketing space learn from this? I think there are three main things: Read more on What does BBC Taster tell us about the future of content marketing?…

Brands should “enhance the conversation” to infiltrate mobile messaging apps

dubsmashMobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.

We’ve seamlessly created the ultimate tailored feed,that far exceeds the algorithmic-led capabilities of any traditional social network.

Whatsapp’s 70% daily active users show that mobile messaging is where the eyeballs – or fingertips – are at. Read more on Brands should “enhance the conversation” to infiltrate mobile messaging apps…

Is the UK ready to go digital-first?

WomanHomeWorkingFujitsu’s research into the UK’s digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact with organisations.

The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.

Read more on Is the UK ready to go digital-first?…

#JeSuisCharlie tweeted almost 1m times

je suis charlieThe hashtag #JeSuisCharlie has been tweeted 997,500 times since yesterday’s fatal attack on satirical magazine Charlie Hebdo, in which 12 people were killed including editorial director Stéphane Charbonnier.

Its use peaked last night at 8pm GMT, with 929,400 users tweeting, according to Twitter analytics platform SocialBro.

The average tweets per hour reached 83,125.
Read more on #JeSuisCharlie tweeted almost 1m times…

5 content marketing predictions for 2015

Social mediaMore budget was shifted into content marketing in 2014, but next year brands will need to look at the strategy behind that investment and the results they’re getting for it.

There are several areas they might have missed; things they either need to visit or revisit; and places to consider putting test budgets in place.

We’ve identified five key trends for the coming months: Read more on 5 content marketing predictions for 2015…

Why brands should spend longer writing their promoted trends

TwitterlogosOne of my more terrifying moments as a junior copywriter was being asked to write a promoted trend (aka promoted tweet/hashtag) for an FMCG client.

It scared me for a number of reasons: the cost (up to £120,000), the all-eggs-one-basket nature of the media, the knowledge it would greet Twitter users all day long – and finally, the shoulder-shrugging attitude from the client and agency.

Read more on Why brands should spend longer writing their promoted trends…

Seasons tweetings – which supermarket’s Christmas campaign won with a 52% share of voice on Twitter?

WaitroseIt’s beginning to look a lot like Christmas. Adverts on every channel…. each one out-vying the next to be the most sparkly/heartwarming/schmaltz (take your pick) of all.

Every year the battle between supermarket and retail brands across the country to be the star at the top of the retail Christmas tree is fiercer than ever.

It’s big business too. In fact, last year Tesco was the biggest spending supermarket splurging an eye-watering £25m on their Christmas campaign, followed by Asda, Morrisons, Aldi and Sainsbury’s, according to unofficial figures from data research firm Nielsen. Read more on Seasons tweetings – which supermarket’s Christmas campaign won with a 52% share of voice on Twitter?…