Posts Categorized: Social Media

Vlog: Brands and digital at London Fashion Week 2015



Carla Buzasi, global chief content officer at WGSN, spoke to The Wall about three digital activations during this year’s London Fashion Week that were successful, including Burberry, Topshop and Hunter Originals.

Burberry previews SS16 collection on Snapchat

“They’ve always been leaders in the digital field and very experimental,” Buzasi explained ahead of talking about some of the brands that have successfully been activating at LFW via digital. Read more on Vlog: Brands and digital at London Fashion Week 2015…

Infographic: The value of paid social

WEB_social_mediaThere are more than two billion people on social media. That’s two billion-plus people who your brand could be reaching. However, being a successful brand on social isn’t as easy as it looks.

People want to see content that is useful, memorable, relevant to them and, most of all, engaging. Brands that want to earn their audience’s attention are increasingly looking to paid social to get their message in front of potential fans, customers and advocates. Read more on Infographic: The value of paid social…

In the mood for messaging

(Richard Shotton)

(Richard Shotton)

Over the last few months numerous brands have tried to harness the power of emojis. Highlights include McDonald’s, which created a series of witty ads written solely in the picture characters, and Domino’s, which allowed hungry shoppers to order by simply tweeting them a pizza emoji.

Brand interest has been piqued by the popularity of emojis amongst consumers, especially millennials. A survey conducted by Bangor University revealed that 29% of adults use emojis in at least half of their texts, instant messaging and social media posts.

The pace of change is stunning. Internal data from Instagram has shown that in mid-2011 only 1% of global comments on the social media site used emojis; by 2015 this figure had grown to 40%, and 48% in the UK. The growth has been fuelled by the introduction of emoji keyboards on iOS and Android, in 2011 and 2013 respectively. Read more on In the mood for messaging…

Where are you in the social business maturity model?



The imperative for companies to extend their thinking beyond social media into social business is gaining traction (see previous post). The road from social media to social business is potentially long and arduous. Once the benefits of social business become clear, questions abound: What does social business mean to us specifically? Where exactly do we want to go? Where are we now? Read more on Where are you in the social business maturity model?…

How should brands deal with objectionable online content?

social-media3We’ve all read scathing online reviews and heard reports of malicious, or even abusive, tweets or content. Such content can be extremely damaging to a brand, particularly where it is unfair or inaccurate. So, where the content is objectionable and accumulating significant attention, what options do brands have?

There are a number of legal causes of action:

  • Defamation: where something untrue has been asserted, without justification, which is likely to lower the brand in the minds of those reading it
  • Trade mark infringement: where online content uses a registered trade mark without permission, in a manner which is not honest or fair
  • And even harassment.

Whatever the basis of claim, a brand-owner will first have to find out who is responsible. This can be difficult, especially where the user conceals their identity. Read more on How should brands deal with objectionable online content?…

Gifographic: Happy fifth birthday Instagram

instagramIt’s been five years since the photo-led social media site Instagram landed on the web. To celebrate, Dublin-based creative communications agency One Productions has created this visual infographic to showcase some of the brand’s key moments.

Some of its highlight stats include users share 70 million photos daily on the site, more than 70% of Instagram users are based outside of the US, and 53% of users are aged between 18 and 29 years old.  Read more on Gifographic: Happy fifth birthday Instagram…

Six thoughts from Dmexco

WEB_Dmexco_logoNot long after Dmexco has taken place, Nigel Gwilliam, IPA’s head of media and emerging tech, takes a look at six poignant moments of the annual event and what the digital marketing industry can learn from it.

1. Business not blue sky

For many, the exhibition halls really take centre stage at Dmexco. Intense networking and back-to-back, pre-scheduled meetings at each company’s stall is what a visit to Cologne represents. Not my natural territory. SXSW is about the future, Dmexco is about the digital-driven world of business right now. But on to the conference. Read more on Six thoughts from Dmexco…

Facebook, YouTube and owned channels: Where does video sit?

YouTube, part of the UK's video dietIt is a decade since YouTube posted its first video, but it started its 11th year in a very different position to that of the previous ten. While it may still claim, rightly, to be king of the online video castle, YouTube is now merely a big fish in an increasingly crowded pond. And it’s not just minnows who are swimming alongside.

Facebook and Twitter both launched a native video platform earlier this year. The mobile live-streaming battle was kicked off by Meerkat and Periscope, while the continued growth for both Vine and Instagram has caused a creative resurgence in short-form video. Vimeo, a sharing site targeted at creators, has more than 100 million users, and there’s now a growing market in self-hosting platforms such as Wistia and Vidyard.

To make things more confusing, some of these platforms work well with one another, and some of them don’t – you can share a YouTube or Instagram video on Facebook or Twitter, but it doesn’t work the other way around. Read more on Facebook, YouTube and owned channels: Where does video sit?…

Infographic: Which global nation is the most switched on?

woman techTechnology is consuming our lives at an increasingly rapid rate, but have you ever stopped and wondered which continent has the most internet users? Or which global region has the highest smartphone penetration?

This infographic from Irish IT company ERS, called Internet and Devices Worldwide, showcases the global nations that are the most switched on when it comes to tech and devices.

In the fourth quarter of 2014, Internet World Stats found that Asia had the most internet users, accounting for 45.6% of the world. This was followed by Europe (18.9%), Latin America and the Caribbean (10.5%) and North America (10.1%). Read more on Infographic: Which global nation is the most switched on?…

Infographic: 42% consumers prefer to shop at retailers that connect on social

Retail and brand consultancy The Market Creative has created this infographic, looking at the rise of social media and its impact on shopper buying behaviour. It’s no surprise that the majority of social media users (75%) expect retailers to have a social presence. However, what is in interesting is that 50% of these users follow their favourite grocery stores online, as well as 40% of department stores and 33% of specialty retailers.

There is a continuing interest in the use of user-generated content (UGC) among these social media users, with 84% of millennials saying consumer-written content on brand sites influences their purchases, and 61% of shoppers read product reviews before buying. Read more on Infographic: 42% consumers prefer to shop at retailers that connect on social…