Posts Categorized: Social Media

How important is digital and retail experience for brands?

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Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

Small screen, big picture: how to select the best images for mobile

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(Jeremy Tan/Getty Images)

We have long been questioning when the ‘Year of the Mobile’ will grace us with its presence. Some penned it as early as 2012, others argue it’s yet to come. I say, it’s here.

Smartphones and tablets are an intrinsic part of our daily lives, with studies showing the average smartphone user checks their phone up to 221 times a day. Read more on Small screen, big picture: how to select the best images for mobile…

How can brands turn ‘likes’ into love?

Finding Love - The Wall picWith over 1.5 million apps vying for your heart in Apple’s App Store alone, there are likely a handful of digital experiences you’ve fallen for. We freely toss around love for Twitter, Game of Thrones, Google Maps or whatever else is trending. We can’t help it, we love to love.

When it comes to our hearts however, we aren’t as uninhibited. The likes, pluses, stars and hearts continue piling up, but is the love of a brand’s million followers, or the adoration of hundreds of thousands of passionate cat video fans, the same as the love we feel for each other? Read more on How can brands turn ‘likes’ into love?…

How both brands and employees can benefit from online advocacy

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WEB_Maz_Nadjm_SoAmpliFor most organisations, regardless of their size, social media engagement has become a fundamental channel to communicate with the outside world. It provides an innovative vehicle to deliver customer service, marketing campaigns, promotions etc.

If until recently it was all about ‘being present’ on social media, now it is about the engagement which helps your brand/company have a competitive advantage. Some organisations have known this for a while, they created social media departments and started using engagement platforms. Read more on How both brands and employees can benefit from online advocacy…

Tapping the Twitter firehose will only increase pressure to prove returns from social

TwitterBirdsHQLast week I read that Twitter will be selling its firehose data to brands and retailers. This announcement not only shows the immense value inherent in social data but also underlines the fact that social is not free.

Not only is it not free today but brands looking to get ahead of their competition will be faced with increased pressure to spend more on social in the future Read more on Tapping the Twitter firehose will only increase pressure to prove returns from social…

Brand channel 3.0: how natural selection on YouTube is favouring a content marketing approach

WEB_YouTube_brand_channelFor most brands, life on YouTube began as a corporate-orientated information platform – an outlet to upload available assets usually created for some other purpose.

Then came the advertising-led matching luggage approach, mirroring or extending a brands’ ad campaign into their YouTube channel. Read more on Brand channel 3.0: how natural selection on YouTube is favouring a content marketing approach…

Meerkat – empowering 250 million-plus potential broadcasters

WEB_Meerkat“What’s on the telly?” used to be the question, then it became, “What’s on YouTube?” and then it became “What’s on Netflix?” Could the next question be, “What’s on Meerkat?”

The key question we should be asking here is “How did Meerkat flourish so quickly, where products like Justin.TV (now defunct) and UStream have struggled?” The answer is convenience. Read more on Meerkat – empowering 250 million-plus potential broadcasters…

Feminist representations through social listening

woman techWhether it’s on Twitter, Facebook or Instagram, conversations surrounding feminism are expanding widely on social media.

Starting from organic discussion around feminist issues or hashtag campaigns for solidarity with causes – social media has become a space where feminism is being rapidly catalysed. Read more on Feminist representations through social listening…

Read more on Feminist representations through social listening…

The Daily Poke: Chat in the checkout LINE

Chat in the checkout LINEEvery month, 181 million people chatter away on their much-loved LINE app. Only they’re not just babbling about how dehydrated there are, whether they need another cappuccino or have a craving for yakisoba, they are getting their groceries delivered at the same time. As long as it’s just bottled water, coffee and instant noodles they need, currently at least. (THX Tim.) Read more on The Daily Poke: Chat in the checkout LINE…

Brits are third-happiest nation on Twitter

HappyUs Brits are the third-happiest nation on social media – happier than our US and Canadian counterparts, while coming in just behind the Republic of Ireland and Australia.

That’s according to a new social media happiness report carried out by Brandwatch.

Read more on Brits are third-happiest nation on Twitter…