Category Archives: Social Media

Is Facebook’s ‘buy’ button the answer to marketers prayers?

facebook buy

Both Facebook and Twitter have recently announced separate e-commerce plays which will make it easier to shop online using their services. Facebook has declared they are testing a ‘buy’ button, while Twitter has acquired payment startup CardSpring.

It’s a step by both to help brands deliver a ‘last click’ which can only be a good thing as social media companies progress with their push towards improved monetisation. Nevertheless it’s come at a time when marketers are increasingly embracing social content on their digital properties and moving away from engaging with consumers inside a social network.

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Native ads take over San Francisco

There’s a lot of industry buzz around native advertising at the moment, which Sharethrough (the US-based native publisher platform) has taken to a new level by covering a whole city with native bill boards.

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Our ‘complicated’ relationship with Facebook continues

99 days of freedomAs the ‘Facebook is invading our lives’ saga continues, new backlash campaigns are springing up to react. A Dutch movement called ‘99 Days of Freedom’ is a counter experiment that looks at what the impact could be on our moods if we left the social network altogether.

Already in the last week, 26,015 people have joined in. The campaign encourages users to join the 99 days of freedom experiment, boasting that it only takes a few minutes to join, yet saves the average user 1,683 minutes – which totals up to well over 28 hours of freedom. The non-profit will contact users after 33, 66 and 99 days to monitor users’ moods. Read More »

Taking social seriously: the real World Cup winners

Germany World CupMost tweeted, most memed, most watched on two or even three screens, most ripped to YouTube, the list of mosts goes on and on for social sharing and interaction in the World Cup (can we say World Cup now it’s over without fear of litigation? Hope so).

In any game of football there are winners and losers and those that got a right beating (sorry David Luiz but I’m sure your salary at PSG will make up for the tears). So who won on social media channels this time around?

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Generation create: Their rise and what they can teach us

Girls texting millenials“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.”

William James

Back in 1991, Canadian novelist Douglas Coupland captured a moment and hit a nerve with his novel, Generation X. He borrowed the label. Generation X was first coined by Hungarian war photographer Robert Capa. In 1953, Capa’s photo essay portraying “this unknown generation, The Generation X” related to the youngsters growing up after the Second World War. Generation X, at the hands of both Capa and Coupland was catchy, caught on, felt right and right on the pulse. Read More »

Brands are wasting money on 9-to-5 social engagement

KidssocialnetworkA shop owner wouldn’t shut his store when a customer is about to buy something. So why do thousands of businesses close down their social media activities right when consumers need them most?

Over the last few years, businesses large and small have flocked to engage with users through Twitter and Facebook. To win new customers and retain existing ones, many companies now employ dozens of social media handlers. Read More »

How brands are generating revenue on social

mobile payment payments cashless contactlessConsumers are becoming ever more mobile and increasingly social. As brand advertisers strive to influence their purchase decisions on social media, how can they be sure they’re optimising their efforts?

We recently conducted a study* that sought to size UK consumers’ social media spend resulting from (paid) advertising and (earned) personal recommendations from their contacts. Overall, the study established that in the last 30 days, 14% of social media users had purchased something they initially came across on a social media platform – items that they would otherwise not have bought. Read More »

Viral chart: Proud whoppers, celebrity impressions and Greenpeace takes on Lego

santaIn this weeks chart, we see a host of awesome branded videos that successfully evoke all sorts of emotions out of us without having to even mention a football. The World Cup: sorry, what’s that?

Whether it is paying homage to soldiers fighting in Iraq or a stand against the damaging effects of a fuel company, this week has brought a high standard that has played on our heartstrings.
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Facebook tops the table in the social World Cup

Facebook world cup pageA lot has been written about this World Cup so far. It’s the first truly digital tournament. It’s the one where second-screening has really come into its own. Above all, it’s the most social World Cup to date – one where our favourite networks have been much more integral to our viewing experience than ever before.

So far, so good. But drill down into behaviours in a little more detail and the extent of our “social dependency” is pretty striking. The top networks aren’t just major go-to points, they’ve become the first-choice destination during games. And, despite constant headlines about Facebook losing its appeal (and millions of users), our research shows that it still rules the roost in terms of our social conversations.
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RIP press release?

GravestoneWay back in 1906 the first press release was issued by Ivy Lee, to provide information to journalists following the 1906 Atlantic City train wreck. Decades later, PRs are still writing and distributing press releases to alert media to our client’s news.

But is the press release dead? With social media, blogs and so many online tools to share news, would a journalist rather get a tweet than receive a press release? Read More »