Posts Categorized: Social Media

Facebook takes mobile success to new channels and flourishes

Facebookbuilding640Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video.

Mobile continues to be a major area of growth for Facebook with a reported 1.31 billion users logging on via their mobile already this year. Read more on Facebook takes mobile success to new channels and flourishes…

Facebook’s Q2 2015 financial results

facebookDonal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement.

It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and research elsewhere shows that mobile ad spend is set to exceed $100bn worldwide by 2016. Read more on Facebook’s Q2 2015 financial results…

‘Buy It Now': But what are brands buying?

facebook-example@mobile-fc0dda663c1ce10345ebca80a93dcfeeThe last month has seen the rise of the ‘buy’ button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features that are set to make the most of the ‘I want it now’ economy.  However, each new button offers a different consumer experience – so what are brands buying with ‘Buy It Now’?

Facebook ‘Shop’ pages

Facebook actually introduced its ‘Buy It Now’ button last year, but earlier this month announced that it will be introducing it to new ‘Shop’ pages – a wholly unique and premium offering. Read more on ‘Buy It Now': But what are brands buying?…

Infographic: Marketers spend 114% more on social advertising

Mark Zuckerberg : Stock in Facebook falls for the third day since IPOThe latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly for Mark Zuckerberg’s baby.

As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.

Mobile phone and tablet ad spend was also up – 167% YOY to be precise – and together they now account for 63% of total paid social budgets (up from 51% last year). Read more on Infographic: Marketers spend 114% more on social advertising…

Periscope: Life after launch

2Periscope is a place where the mundane rubs shoulders with the mind-blowing. You can explore a Japanese fish market in the heart of Tokyo. You can check out a stranger’s fridge. You can walk down the red carpet with Dwayne Johnson. You can check out a stranger’s fridge. You can explore active volcanoes in Ecuador. You can even check out a stranger’s fridge (Periscope users love looking at each other’s fridges. I don’t know why).

Periscope launched to much fanfare back in March of this year. It hit one million users in its first ten days and, just two months later, ten years worth of video was being watched per day on the platform. By anyone’s standards, that’s quite the launch.

But now that the dust has started to settle, how is Periscope shaping up? And, the million dollar question: what does it mean for brands? Read more on Periscope: Life after launch…

How could the Twitter ban in Turkey be avoided?

twitter social media conversationYesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live.

The reaction of the Turkish authorities was in response to more than 100 disturbing images of the Monday’s terrorist bombing in south-east Turkey, which killed 32 people, appearing on Twitter. The move follows a court ruling banning the publication of images of the attack in the media, particularly on the internet and social channels. Twitter is currently in the process of removing all associated images, and will remained blocked in Turkey until the work is complete. Read more on How could the Twitter ban in Turkey be avoided?…

The Daily Poke: Make it mine

Make it mine“I want my MTV” wailed Sting, back in the early 80s, heralding the arrival of the era-defining music video channel. Thirty-odd years later, the tune has changed to ‘I am my MTV’, reflecting an age of direct audience interaction and content creation. Read more on The Daily Poke: Make it mine…

The Daily Poke: Don’t I know you?

Dont I know youWhen it comes to facial recognition, current technology is pretty easy to fool. Stick on a false moustache and it’ll immediately clock you as Tom Selleck. Over at Facebook though, they’re developing a new system that looks at the whole you – hairstyle, clothing, body shape – before making a positive ID. Read more on The Daily Poke: Don’t I know you?…

What #DontJudgeChallenge can teach brands about monitoring UGC

ice bucket challenge by Anthony Quintano:FlickrConsumers share an estimated 1.8 billion photos every day across social media and upload 300 hours of YouTube video every minute. The good news for brands is that large audiences naturally tend to congregate around social and visual content so it’s no wonder that brands seek to embrace and engage with visual content in a creative way.

One of the best examples of this was seen in last year’s #IceBucketChallenge, where what started out as a local relatively small scale internet challenge quickly turned into a global viral phenomenon. Participants would film themselves throwing a bucket of iced water over their head and nominate friends to carry on the chain. More than 17 million people got involved to support ALS and other causes, in total raising $220m. Even brands like Samsung got in on the action resulting in positive earned media value. Read more on What #DontJudgeChallenge can teach brands about monitoring UGC…

The end of media?

social media ads banner wallThe managers of large media groups I meet tell me that 15-35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers has exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair.

This trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9. The stock prices of several ad tech stars such as Criteo tumbled following Apple’s decision. And keep in mind that mobile traffic represents 50-70% of the audience of the major media sites. Read more on The end of media?…