Posts Categorized: Social Media

Battle of the social supermarkets: Aldi tops Digital Contact Talkability Tracker

image_2_store-2Today (1 July) big data product company Digital Contact published its latest Digital Contact Talkability Tracker, looking at the most talked about UK supermarkets online via millions of pieces of online data.

Measured over a five-day period, between 24-28 June, the report found Tesco topped the conversation list of supermarket’s online presence. However, it wasn’t all good news for the supermarket giant, as 15% of tweets received by Tesco were negative and 73% higher than average. Digital Contact attributed this to the incident caused by their placing of bacon-flavoured Pringles in the Ramadan offer. Read more on Battle of the social supermarkets: Aldi tops Digital Contact Talkability Tracker…

Disruption, drama and data: Ten steps to smarter crisis communications

WEB_social_mediaThe proliferation of social media has blown traditional rules of crisis management out of the water. What was once easy to keep a lid on is now public knowledge within seconds and this has massive implications for managing brand reputation.

For communications professionals the emergence of social media technology has completely transformed the way we do our jobs. There are many examples of this, but at the heart of the matter is the fact communication is demonstrably no longer a one way street – our audience talks back. Read more on Disruption, drama and data: Ten steps to smarter crisis communications…

The Daily Poke: Disconnecting people

Disconnecting people 1It’s amazing how liberating having zero reception on your mobile can be. There was a time when people would panic about not being able to check their emails or Facebook, but nowadays more people are appreciating the benefits of spending less time on their smartphones. Read more on The Daily Poke: Disconnecting people…

100 complaints on Twitter each week? You have a problem

TwitterLaptop16401Imagine you see that your brand finds 100 people complaining about it on Twitter each week. What does this actually mean? Here’s an approach to scaling the challenge.

100 complaints mean you probably have a fairly big customer service problem, because… Read more on 100 complaints on Twitter each week? You have a problem…

Read more on 100 complaints on Twitter each week? You have a problem…

Twitter takes on Snapchat’s Live Stories

WEB_Twitter_AmplifyAs social platforms have evolved, a common theme has emerged: from text and links to images and photos and then video – the importance of social video is now paramount to all key players. With a mission to maximise their ad revenues, the vastly superior ad rates for video formats (especially those that are mobile) are irresistible.

This is why Twitter, Facebook, Snapchat and other platforms have spent so much time and money building their own native digital propositions for their users. But while the focus has so far been on running paid campaigns for branded videos, we may soon see social media attention shift to a different format – live. Read more on Twitter takes on Snapchat’s Live Stories…

Instagram ads: Five tips for success

WEB_Instagram_ad_carouselAfter a period of testing last year, Instagram opened for business in the UK at the start of 2015. With a growing audience, primarily in the 18-34 year category and with a mobile first rich media opportunity, Instagram is set to be an influential player in the ad market.

Here at ZenithOptimedia we have been rolling out ads since official launch across a range of our brands. To test the effectiveness of these ad campaigns we have run several Nielsen Brand Effect studies, with a control group and exposed audience. Read more on Instagram ads: Five tips for success…

Vlog: Sky News on social and the General Election

WEB_Sky_News_Ask_the_LeaderJust over one month after the General Election and the battle to dominate social media was not just one for the political party leaders. Brands like Sky News were keen to make their mark on online platforms to engage with voters, particularly of younger generations.

Richard Evans, head of social media at Sky News, spoke exclusively to The Wall vlog about the brand’s approach to social media in the lead up to the General Election, as well as the success of its #GeneralAffection video and Ask The Leaders event.
Read more on Vlog: Sky News on social and the General Election…

THAT Protein World ad: Impact on social media six weeks on

Volume trend from 2015-04-12 to 2015-05-12 (1)Leaving the rights and wrongs of the Protein World point of view to one side, social analytics allows us to begin to predict the real “health” (£££) of the Protein World brand.

Putting aside the question of whether this is good or bad PR, the pure virility of the campaign is what every brand strives for.  So six weeks after its explosion on social media, a result of the controversial London tube ad campaign, is the protein supplement brand building on its new found audience? Or has it already been drowned by the ever increasing sea of social content?  Read more on THAT Protein World ad: Impact on social media six weeks on…

Video: The Wall meets MyGwork

WEB_MyGwork_Adrien_PierreThe Wall had the chance to meet MyGwork’s head of business development Darren Cooper to find out how companies can build their profile in the LGBT community.

According to Cooper, the company’s co-founders Adrien and Pierre Gauberts were inspired to “help support other people in the community to find jobs where they’re… really nurtured and welcomed as employees”. Read more on Video: The Wall meets MyGwork…

The Daily Poke: Be aware of what you wear

Be aware of what you wearSustainability and fashion aren’t two words that you often hear together. The whole fashion industry is more or less built on changing what’s in style every 3 months, but in the last few years sustainability has become hopefully more than just a passing trend. We’ve had Pharrell and his jeans made out of recycled ocean plastic, Patagonia and their mobile jacket repair shop, Jigsaw’s ‘For life, not land fill’ campaign, and now H&M have stepped into the ring with the Conscious Capsule. Read more on The Daily Poke: Be aware of what you wear…