Posts Categorized: Social Media

Social media for good: Saving Bletchley Park

So often these days, news headlines are pock-marked with nasty tales of hacking incidents, online trolling, bullying and abuse that are setting a lot of people off from participating with any social media platform.

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But now and then, examples of how fantastic, caring and beneficial social media can be comes into public awareness and forces us to not ignore the good of this medium for all.

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How to get to 10,000 Twitter followers in a year

We can’t all have as many Twitter followers as Kim Kardashian, but you don’t have to be a reality TV star to build an impressive following.

Twitter

Here are four rules to follow to get you on the path to Twitter stardom.

1. Twitter is self-fulfilling

The more you interact with others, the more they’ll interact with you. But first you need to carefully define your community and follow relevant people – and the following tools can help:

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The mother of all earned visual content campaigns on Earth Day

With Earth Day upon us, we’ve hunted for the most exceptional customer-generated campaigns celebrating 46 years of a movement giving a voice to environmental issues.

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The winning three are not only brands but also governmental organisations: Nasa, Apple & WWF and the UNFCC.

With so many social media campaigns trying to motivate people to take action, these digital campaigns tap into the community spirit and emotion, making users think about their values and successfully understand that today is more than just a single day.

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Instagram: Developing UX or cashing in?

It’s no surprise to anyone that the power of social media is only increasing.

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Instagram users alone post in excess of 80 million photos per day and brands and businesses are becoming ever more creative with their campaigns and reaping the benefits as a result.

But is the social media giants desire to capitalise and advertise making it that bit harder?

In the wake of Instagram’s recent developments, which of course caused an outcry of paranoia from their 400million + users – could all of the hard work brands have put in targeting their audiences, gaining followers and increasing interaction be ruined?

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What CEOs need to know about digital

I’m old enough that the year 2000 once seemed futuristic to me. Now it seems like some kind of Victorian costume drama.

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Expensive long distance phone calls? The Yellow Pages? Getting your photos developed overnight using strange chemicals? Music scratched into pieces of plastic? The past truly is a foreign country.

As I sit looking out my office window, I can see Facebook’s new luxury building in Fitzrovia. It’s being constructed on the ruins of a major Post Office distribution centre.

The spectacular growth of digital firms is being driven by a revolution in both the amount of data produced and the speed at which it gets shuffled from place to place. But this sometimes leads to lazy thinking.  Read more on What CEOs need to know about digital…

The Facebookification of Instagram – how can brands benefit?

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users.

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In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience.

Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories.

The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?

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Twitter and Facebook are focussing on accessibility, and the rest of the tech sector needs to listen up

In the UK at the moment, there are approximately 38 million active social media accounts.

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Globally, this reaches two billion. We know it is a channel that is booming, so it’s surprising that it’s only now that we’re starting to focus more on making it accessible for everyone.

Recent announcements by Twitter and Facebook have signalled increased focus on making the platforms accessible, and although it’s taken a while, the rest of the tech sector now needs to take note.

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Twitter and Instagram algorithm updates: How can marketers adapt?

It had to happen eventually. First Twitter and now Instagram have pushed through Facebook-style algorithm updates, fundamentally altering their core timeline features.

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Chronological is out. Algorithms are in.

For Instagram, while disappointing, the only surprise is how long this has taken, considering Facebook bought the photo-sharing social network in 2012.

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One algorithm to bind them all: Instagram’s changing timeline

For a platform which supersedes others in terms of engagement and interaction, Instagram’s plan to introduce “algorithmic timelines” instead of the current organic-focus model, is a very interesting move to say the least.

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