Category Archives: Sky News

TV, radio, mobile or web – how will you follow the Royal Wedding?

Hello Magazine royal wedding appIt used to be so straightforward. When the Queen got married in 1947 you listened to the live radio broadcast. When Charles and Diana wed in 1981 you watched it on the telly (on one of three channels).

Now in 2011 we are spoiled for choice in coverage of Wills and Kate’s big day. And with a third of smartphone users having downloaded royal wedding-related apps, it’s a fair bet that we’ll be following events on more than one medium – watching the ceremony on TV while posting cheeky comments on Twitter.

Here’s the coverage on offer. How will you be watching and reacting to the events? Read More »

Ogilvy expert’s top 3 insights to Social Media Trends for 2011

After a year that saw some serious milestones tip in social media, such as Facebook reaching the 500 million member mark, you might be wondering what’s in store for 2011 trends in this lively medium.

Maz Nadjm

I met up with Maz Nadjm, Ogilvy Group UK’s now Head of Social Media, who formerly headed Sky’s online social media strategy,  to pick his brains about what he thinks is in store for the new year in social media. Read More »

Paul the Octopus proves to be social media World Cup success

The 2010 World Cup. Brings to mind the gathered hopes of the nation, the inevitable near-misses, the good performances and the bad, and a whole lot of shoulda, woulda, coulda.

….And Paul the psychic octopus.

Read More »

AOL and Sky turn to student journalists

As it cuts thousands of jobs AOL is looking to hire students to blog on its hyperlocal blog network Patch.

According to Business Insider, Patch’s president Warren Webster was recently at an NYU Journalism event along with Darien Patch editor Cecilia Smith where they were doing short interviews and collecting CVs.

The news comes after Sky News in the UK advertised for student journalists to contribute to its General Election coverage. A story on the Centre for Journalism website says students will be “paid a fee. And we’ll DOUBLE the fee if you get the results to the Sky News Centre first, beating all the opposition”.