The week in search… Google’s flawed logic
It’s more than a week since Google announced it will be encrypting searches made by logged-in users, but the debate about what this means for natural search rumbles (rather loudly) on. Read More
Category Archives: SEO
Why Content is King for SEO [Infographic]
High-quality content is a “competitive must” for businesses looking to up their customer acquisition figures via SEO, especially in Google’s post-Panda realm, according to the marketers at Brafton.
The following infographic shows a case study of a sales management business that increased its organic search traffic, amid Google’s Panda update, by use of frequently updated blog posts and Tweets, while also boosting its number of referring keywords by 150%.
Google releases its latest development in social search
Yesterday, Google announced their latest development in their social strategy with the integration of Google+, their own social offering, into their search results. Users, who are logged into their Google+ account, will now start to see comments from the connections appearing in the search results for relevant queries.
Tips for optimising your website copy for the search engines
Search engine optimisation is about more than just bunging a few keywords in your blog and hoping for the best (although blogs are important). There are a number of clever strategies you an employ to make sure that your whole website’s content is optimised for the search engines.
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SEO – the Glaring Gap in the PR Skillset
Let’s face it: most PRs probably don’t have a grasp on search engine optimisation. They might have heard of the term and may know a little bit about Google’s Keyword Tool and on-page optimisation, but how many PR firms could actually hold their hand up and say that they could offer a full SEO programme beyond just content creation?
By this I mean website re-architecture, link building, keyword position tracking and all those other things that help organisations compete effectively on search engines? Read More
Is Google’s +1 enough for them to join the social party?
Last week Google announced their +1 service to the usual mixed fan fair of simultaneous excitement and derision. Gordon has already given an overview of the product- in essence Google are attempting to replicate the success of Facebook’s ‘Like’ functionality by giving users the ability to ‘+1′ content they like. Whilst initially constrained to Google search results (both natural and paid) the plan is to roll it out to other Google properties as well as third party sites. Read More
How marketers can use PPC landing pages to boost business [infographic]
This is a must read of digital marketers. So useful. It’s basically your guide to using landing pages to boost conversions and lower the cost-per-click. And you want a lower CPC as it makes your advertising spend go further. Read More
Google’s accusation that Bing is copying labelled ‘Silly’
You can imagine a few red faces at Mountain View right now. It is one of those stories that refuses to go away – Google accuses Microsoft of copying search results yet they are the ones who end up looking silly.
Originally broken by Search Engine Land the story detailed how people within Google had harboured suspicions for a year that their search results were being copied by Bing after they found both engines were returning similar results for unusual misspellings. Unlike Google, Bing seemingly makes no attempt to correct the misspellings yet still somehow returns the same list of sites, even though these contain no references to the misspelled words. You can understand why Google’s suspicions were raised.
Image: Jeffrey Beall
Google testing local results on high volume terms
Google are carrying out what seems a test of their local results – Google Places – within UK results for “car insurance” today. This will have an impact on the traffic advertisers receive for this high-volume term, which is often used at the start of consumers research cycle.
But is this useful for consumers, and how will it impact brands?
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An insider’s guide to: getting into digital copywriting
Online content is an area which is becoming increasing important for organisations developing their presence within the digital sphere, so it’s essential for anyone wanting to excel within the world of digital copywriting to really get a handle on how to write for the online world. Taking this into account we put together some top tips on how to get ahead in digital content production and spoke to Sharon Whitty, Marketing Content Manager for PayPal Uk to get some expert insight.
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