The topic of PR and SEO is one which continues to fascinate me. Why is it that so many PR agencies have been slow to exploit this field, estimated to be worth £500m per year?
For this reason I ran a rough Survey Monkey study of UK PRs during May 2012 and, although it garnered 100 entries, the responses were interesting, especially as a quarter (23 people) took the time to fill the optional comments box. Read More
Last week, I was lucky enough to attend the fifth in the series of Google Firestarters events for planners and digital media folk. Cory Doctorow, the renowned science fiction novelist, journalist, technology activist, and co-editor of Boing Boing was on intense, rapid fire, glorious form. I began with every intention of tweeting ironic witticisms from the event but was so drawn in by his manic and impassioned delivery that it was impossible to do anything but listen intently for fear of missing something. Read More
A report out today, timed to coincide with the local and London Mayoral elections, has found major flaws in the digital campaigns of the man parties. All three appear to have fallen back from the kind of work and activity that was evident in the 2010 General election.
It found that none of the parties’ websites rank before page 4 on Google for local election searches and that there were just 68 Facebook updates and 79 tweets across all three parties’ Twitter main accounts in April 2012.
The Guardian has gone big with an interview today with inventor of the internet, Sir Tim Berners-Lee, who warns against the dangers of big web firms controlling too much of our data.
He says consumers do not yet understand the value of the data held about them by big firms and he wants people to demand their personal data from the likes of Google and Facebook. Read More
Google Drive is – in theory – days away from a big unveiling and the cloud storage system looks like it will take on rivals like Dropbox, iCloud and SkyDrive in the free space fight. Read More
Some of the stats here aren’t completely up-to-date, but that said this is a really useful infographic on Google+.
Google+ said last week that it now has 170m users as it unveiled a fresh look, indicating that more and more people are on it but this infographic goes someway to address questions regarding what Google+ can be used for, which is something many in the industry are still trying to work out. Read More
With the announcement that Google will be using semantic search technology as the backbone for its latest “drastic” makeover – which will see the search engine giant endeavour to actually help user’s answer questions rather than simply hunt down words – it looks as though the much hyped “next big step” in search engine functionality is finally ready to hit the mainstream. Read More
The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?
I recall an article that was published in 2008 reporting that Facebook trumped every other photo site with 10 billion photos. Scarily enough, while reading the piece I found myself racking my brains to try and remember the name of an erstwhile leader (and my favorite) in photo-sharing. Then it came to me: Flickr (ah!). This to me clearly signaled the rate of birth and death of brands in internet time. Read More
Google’s advertising revenues are now bigger than the entire US newspaper industry combined, according to new figures published by the Newspaper Association of America.
It has just published its newspaper advertising statistics for 2011 that say the industry posted total ad revenues of $23.9bn, according to Poynter. Read More
If you’ve been reading the media press this last week or two, you’ll be convinced of two things: everyone wants to see David Beckham in his pants, and Facebook is about to take over the world.
I’m not going to argue with the former, but I believe there’s a long way to go before the latter materialises. Read More
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