If you’ve been reading the media press this last week or two, you’ll be convinced of two things: everyone wants to see David Beckham in his pants, and Facebook is about to take over the world.
I’m not going to argue with the former, but I believe there’s a long way to go before the latter materialises. Read More
Would you buy your social media influence?
If you are feeling lonely on Twitter, with only a handful of followers, or not feeling enough fans like you on Facebook, you could consider buying more friends. There are various services out there offering to get you thousands of fans with prices going up to $4,000 for 10,000 fans.
How much would you pay to increase your social network influence? And who would you buy? Read More
Two weeks after Pay Pal’s Scott Thompson took the reigns at Yahoo, the ailing internet company’s co-founder Jerry Yang has announced his resignation. Analysts and investors who have viewed Yang as an obstacle to the corporation’s sale of its Asian assets are upbeat about his departure, writes Emily Tan. Read More
News Corporation CEO Rupert Murdoch is proving that he won’t be reined in when it comes to Twitter. Over the weekend he has been using his shiny new 140 character account to rail against the injustices of the world calling Google a “piracy leader” and opining that Barack Obama had thrown in “his lot with Silicon Valley paymasters”. He is starting to sound like one very hacked off media chairman whose vast PR machine can not keep him quiet.
Google has responded to the elder Murdoch’s tweets and called them nonsense. Oh dear. Maybe not the response the billionaire media mogul was looking for. Read More
Google has started the year by encouraging us to take more notice of our friends while simultaneously upsetting some of its other <cough> ‘friends’.
The launch of Search Plus Your World on Tuesday makes sense of some of the moves we’ve seen over the past few months, notably the creation of the Google+ network and encrypted search via SSL connections. Read More
Google is continuing its transformation of search as it unveils three significant additions, which aim to make search more social, more personal, and combine to form what it is calling ‘Search plus Your World’.
The first is Personal Results, which enable you to find information just for you. The second is Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following. The third is People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest. Read More
It was reported last week that Google has found itself faced with the spectre of having to ban it’s own Chrome browser from its search index following a mix-up with bloggers over a paid advertising scheme. Although initially likely to raise a wry smile among most of us, it also serves to highlight the perils of what is becoming an increasingly important marketing channel. Read More
New darling of the Republican right, Rick Santorum, might have come within eight votes of snatching the Iowa caucus from Mitt Romney and won plaudits in the media, but he has an image problem online where he has been associated with has long been associated with bodily fluids.
The former Pennsylvania Senator Santorum, who has backing from tea party supporters, religious voters and other conservatives, is under attack for his criticism of same-sex marriage. Read More
What are going to be the trends in 2012? You will be reading a lot of these lists, but I wanted to share some of the things I think are going to count in 2012.
We’ve talked so much about Facebook last year and this year with its IPO will be bigger than ever, but what I don’t think will happen is its mastery of social commerce.
Whatelse? I think Bing/Yahoo!’s share of the search market will flatten out globally and that online marketing will be driven by smart multi-channel attribution. Read More
Random start:
We’ve spent a lot of this year talking about Pandas.
What will we be talking about this time next year? I’d like to think it will be Racoons or tricycles or sink plungers
If you have any thoughts send them by postcard please to stefan@propellernet.co.uk
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