Posts Categorized: retail

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

Retail reinvention: lessons from the digital rag trade

WEB_Mr_Porter

(Mr Porter/mrporter.com)

The meeting point of retail and editorial was traditionally ‘the magazine’. A style bible like Vogue or Harper’s, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.

I say ‘would carry’ when, of course, this practice still exists. Yet while it remains a present tense model, it is now so very far from being the only model. Read more on Retail reinvention: lessons from the digital rag trade…

Contour in context: the opportunity for fashion tech

WEB_SX_Style_SXSW_2015In an era of changing consumer demands, preferences and ways of thinking about fashion, why hasn’t our closet caught up with our lives?

This was the question posed by visionary fashion entrepreneur Jennifer Hyman of Rent the Runway at a panel on the future of retail, best articulating the key question on tech developers’ and fashionistas’ minds alike during SXStyle at South by Southwest. Read more on Contour in context: the opportunity for fashion tech…

The Daily Poke: The shoebox that never sleeps

The shoebox that never sleeps 1“Anything Adidas can do, we can do bigger, better and brighter.”

If this is what the Nike team thought, they certainly delivered. Yes it’s another giant shoebox, but this one is a user-responsive LED-lightshow that dominated a corner of NYC over the NBA All-Star Weekend.

Thinking outside the box, the walls of this interactive installation light up like the brand’s new SNKRS app, through which you can customise and buy your kicks with a few clicks on your smartphone. Wonder if it also gave off whiffs of that oh-so-addictive new trainer aroma? Read more on The Daily Poke: The shoebox that never sleeps…

The Daily Poke: Emotikea

emoticons‘I haven’t been hoovered in weeks!’ ‘These dishes won’t do themselves!’ ‘What’s this red stuff on my new rug?!’

Ahh, the passive-aggressive ‘clean-me’ note, bane of many a flat share and family home. But it’s time to heave a huge sigh of relief, as those Swedish spreaders of homely love, IKEA, have come up with a solution to soften the blow of sending a house-related order.

No longer satisfied with filling the globe with their ubiquitous and oddly-named domestic designs, IKEA are moving in on our digital lives too. With a similarly expansive collection of 100 emoticons for smartphones everywhere. Read more on The Daily Poke: Emotikea…

Is it too late for Blackberry’s return to the touchscreen mobile market?

blackberry smartphoneWith Mobile World Congress in Barcelona almost at an end, last night Blackberry chief executive John Chen surprisingly announced BlackBerry’s re-entry into the touchscreen mobile market with the ‘Leap’, joining the recent classic keyboard models, with another three variants to come in 2015.

With an estimated 1,000 smartphones being shipped globally every minute compared to nothing less than a decade ago, can Blackberry reignite enthusiasm – not only amongst new customers, but those die hard brand advocates?

Read more on Is it too late for Blackberry’s return to the touchscreen mobile market?…

The Daily Poke: Love lollies

Love lolliesWhat were you doing this time last week? Weeping onto your woefully empty doormat? Proudly parading a posy around the office? Or simply keeping your head down till the commercial kack-cascade was over? If you’re in the wine or sweetie business you were probably counting your tooth-stainingly sweet profits.

Seeing as the consumption of confectionary and corked alcohol takes a massive surge on Valentine’s Day, what better way to cash in on the tradition than to combine the two? That’s just what Union Wine Co. Wines and QUIN Candy have done, in a joint, artisanal, all-natural sweet shop. Read more on The Daily Poke: Love lollies…

5 steps to boosting ROI on Google Shopping

G shoppingGoogle Shopping is a key part of the marketing mix for most e-commerce businesses.

Thanks to Google’s continuing dominance of search (it currently has an 88% share of the UK market), this channel accounts for a huge proportion of revenues for many companies. Read more on 5 steps to boosting ROI on Google Shopping…

Driven by data: Linking consumer behaviour to purchase intent

Wardrobe of clothes, photo by Rubbermaid Products:FlickrData and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.

Sometimes we’ll find an amazing piece stuffed at the back of the closet, but, in general, we forget why we have so much clothing (or data) in the first place. That’s why the conversation about the potential of ‘big data’ has been somewhat burdened by the fact that most of us aren’t collecting, organising or using data in a meaningful way. Read more on Driven by data: Linking consumer behaviour to purchase intent…

Luxury fashion: how millennials are breaking shopping habits

instakors2It has been predicted that by 2026, the main consumers of luxury goods will be millennials – or Generation Y(outube).

While generation Y workers represent a modest 25% of the world’s population at the moment, they will be the main consumers of luxury brands in the near future, reaching senior and top positions in their professional lives. Time for traditional luxury brands to ask the question: how do we address this digital savvy generation?

Read more on Luxury fashion: how millennials are breaking shopping habits…