Posts Categorized: retail

The Daily Poke: Love lollies

Love lolliesWhat were you doing this time last week? Weeping onto your woefully empty doormat? Proudly parading a posy around the office? Or simply keeping your head down till the commercial kack-cascade was over? If you’re in the wine or sweetie business you were probably counting your tooth-stainingly sweet profits.

Seeing as the consumption of confectionary and corked alcohol takes a massive surge on Valentine’s Day, what better way to cash in on the tradition than to combine the two? That’s just what Union Wine Co. Wines and QUIN Candy have done, in a joint, artisanal, all-natural sweet shop. Read more on The Daily Poke: Love lollies…

5 steps to boosting ROI on Google Shopping

G shoppingGoogle Shopping is a key part of the marketing mix for most e-commerce businesses.

Thanks to Google’s continuing dominance of search (it currently has an 88% share of the UK market), this channel accounts for a huge proportion of revenues for many companies. Read more on 5 steps to boosting ROI on Google Shopping…

Driven by data: Linking consumer behaviour to purchase intent

Wardrobe of clothes, photo by Rubbermaid Products:FlickrData and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.

Sometimes we’ll find an amazing piece stuffed at the back of the closet, but, in general, we forget why we have so much clothing (or data) in the first place. That’s why the conversation about the potential of ‘big data’ has been somewhat burdened by the fact that most of us aren’t collecting, organising or using data in a meaningful way. Read more on Driven by data: Linking consumer behaviour to purchase intent…

Luxury fashion: how millennials are breaking shopping habits

instakors2It has been predicted that by 2026, the main consumers of luxury goods will be millennials – or Generation Y(outube).

While generation Y workers represent a modest 25% of the world’s population at the moment, they will be the main consumers of luxury brands in the near future, reaching senior and top positions in their professional lives. Time for traditional luxury brands to ask the question: how do we address this digital savvy generation?

Read more on Luxury fashion: how millennials are breaking shopping habits…

Do you really think you’re prepared for Black Friday and Cyber Monday?

ShoppingArcadeIt’s that time of year again, when retailers are turning their full attention to Black Friday (28 November) and Cyber Monday (1 December) in the hope of cashing in.

Last year’s Cyber Monday saw retailers managing up to 120 million visits to their websites; this year it is predicted that consumers will spend £281m, on average £4.39 per person. Read more on Do you really think you’re prepared for Black Friday and Cyber Monday?…

Miu Miu was so digitally close, yet so far…

Mui muiFashion brands are known for pushing the boundaries when it comes to promoting the next season’s must-haves, and the next big trend to hit the catwalk world is definitely turning heads.

Read more on Miu Miu was so digitally close, yet so far……

As Lowe’s trials in-store robots, are brands ready for the new retail environment?

Loew's retail robotThe news last week that US supply hardware store Lowe’s is piloting robotic shopping assistants is yet another example of a retailer which is taking steps to align digital with the in-store shopping experience.

Retailers are working to maintain their share of the market by taking the ease and quality of information provided in an e-commerce setting, right back into the store. But, are brands ready for a new environment that merges the online and offline world? Read more on As Lowe’s trials in-store robots, are brands ready for the new retail environment?…

Every Lidl helps

LidlThe current outlook for supermarkets feels a bit bleak; price wars and a shift in consumer behaviour means people are no longer loyal and there is an all out battle for the consumer’s wallet.

Read more on Every Lidl helps…

Science fiction may be retail reality – but why is it still missing the mark?

ocadoScience fiction has helped influence what we develop and how use technology in our society. As we look back at our favourite sci-fi movies, one common thread is the way that new technology is meant to change and enhance the experiences of those that interact with it.

Proximity technology (beacons), for example, drives advanced personalisation, interactive displays and magic mirrors, wearable technology and customer service driven by big data-crunching super computers are just a few examples of technology-driven experiences that have made the transition from science fiction to retail reality. Read more on Science fiction may be retail reality – but why is it still missing the mark?…

5 ways search benefits retailers

Pathway by David Mertl:FlickrThe path to purchase is no longer linear. In a multi-screen world, consumers experience multiple touch points, via a variety of online and offline channels and devices, before the final conversion takes place.

In this new retail environment, marketers need to consider an omnichannel approach to retail marketing, as consumers do not differentiate between online and offline channels and touch points in one channel are likely to impact purchases within another. Across all channels, online search plays an important role in the consumer journey.

Shoppers use search at the beginning, middle, and end of the sales funnel to inform their purchase decision, and an online shopper will browse an average of 2.7 websites before making a purchase. Webrooming is also common, with a large majority (88%) of consumers browsing and researching online – often via mobile – and then buying in store.

Read more on 5 ways search benefits retailers…