Posts Categorized: retail

The Daily Poke: Pig in a poke

Pig in a pokeBacon and egg martinis, Burger King’s bacon sundae, you’ll even find Camp Bacon in Michigan – an annual event for bacon enthusiasts. Yes, it seems the world’s obsession with this pork product persists.

And so in a bold move, Taco Bell are parodying baconmania to sell… bacon of course. New bacon chalupas to be exact. Read more on The Daily Poke: Pig in a poke…

Infographic: How m-commerce is changing retail

Mobile ad market: expected to be worth £1bn by 2015Irish courier service provider Snap Parcel has created this infographic to highlight the statistics on mobile usage, as well as consumer trends and perceptions regarding mobile shopping.

Looking at the various devices consumers are using to shop with, the infographic reveals smartphones accounted for 18% of e-commerce sales worldwide during the first quarter of 2015 – a 56% year-on-year increase – and tablets accounted for 16% of sales (3% YOY rise). Personal computers still dominate, accounting for 66% of total e-commerce sales, however, the device type saw a 10% decline compared to the same period in 2014. Read more on Infographic: How m-commerce is changing retail…

Five examples of how not to do click and collect

man sitting the MacBook retina with site PayPal on screen

More than 50% of UK retailers have implemented click and collect in some form, and with numerous benefits there seems no reason not to do it. But how many of those retailers offering click and collect are providing an optimal experience?

The reality is, mastering click and collect requires a strategic approach that evaluates all elements – from which locations to offer the service to, to having the most comprehensive training for in-store staff. Here are five examples of what mistakes to avoid when implementing a click and collect model.

Read more on Five examples of how not to do click and collect…

Infographic: Retailers have yet to truly connect with shoppers

ShoppingArcade According to new research from independent shopper research agency Shoppercentric, consumers are shopping more on smartphones, and yet retailers aren’t making them totally happy during this experience.

In the report called WindowOn… Connected Shoppers, more than 1,000 UK shoppers – aged 16 years old and over and owning a smartphone – 30% of smartphone owners have used their smartphone to shop in the last month. Read more on Infographic: Retailers have yet to truly connect with shoppers…

The Daily Poke: You say ByeBuy, we say hello

You say ByeBuyQueen said it best, “I want it all and I want it now.”

With so many exciting tech products being released on a regular basis, and a dazzling future of wearables and virtual reality platforms, you wouldn’t be blamed for feeling like a tech commitment-phobe. Read more on The Daily Poke: You say ByeBuy, we say hello…

The Daily Poke: Be aware of what you wear

Be aware of what you wearSustainability and fashion aren’t two words that you often hear together. The whole fashion industry is more or less built on changing what’s in style every 3 months, but in the last few years sustainability has become hopefully more than just a passing trend. We’ve had Pharrell and his jeans made out of recycled ocean plastic, Patagonia and their mobile jacket repair shop, Jigsaw’s ‘For life, not land fill’ campaign, and now H&M have stepped into the ring with the Conscious Capsule. Read more on The Daily Poke: Be aware of what you wear…

The retail revolution: How digital technology can enhance the retail experience

WEB_Cult_Retail_RevolutionTraditional retail is being revolutionised at an exponential rate but with 92% of sales still happening offline, retailers needn’t feel the burn just yet, although consumers expect more from their shopping experience than ever before. Whether it be a coffee bar in a Shoreditch menswear boutique whipping up a flat white while you try on your button down, or live try-on technology allowing you to dodge the changing room, bricks-and-mortar retailers increasingly feel the pressure to engage consumers with more than ever.

In order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multi-channel experiences that strike a balance between efficiency and enjoyment, relevance and surprise. So the question is; how can digital technology offer a solution to enhancing the retail experience? Read more on The retail revolution: How digital technology can enhance the retail experience…

The Daily Poke: The good, the bad and the pepperoni

The PepperoniLaurel and Hardy. Garth and Wayne. Thelma and Louise. Riggs and Murtaugh. Marley and Me. Hollywood’s seen some legendary double acts over the years (and some not so legendary ones), but a movie’s own perfect partner surely has to be a pizza. Read more on The Daily Poke: The good, the bad and the pepperoni…

The Daily Poke: Soles with soul

Soles with soulFor a number of years now, Toms has been inviting consumers to put themselves in the shoes of others less fortunate.

Its annual ‘One Day Without Shoes’ campaign highlights a programme to donate a pair of shoes to a child in need for every pair of Toms purchased. Read more on The Daily Poke: Soles with soul…

Why fashion marketers need dynamic product data

Fashion-WallBlog-headerShopping for clothes online is growing in popularity, as consumers increasingly opt for convenience over the in-store experience. With online fashion sales rising 185% between 2007 and 2012 (and predicted to rise by 41% by 2017), there are plenty of opportunities for savvy fashion marketers.

With a smart application of dynamic product data, fashion marketers can reach more consumers, take advantage of digital commerce trends, and improve the online shopping experience. Read more on Why fashion marketers need dynamic product data…