Posts Categorized: Retail

Why an omnichannel approach is key to retail success

Consumers today crave more control and flexibility from their shopping experience, which has been compounded by the rise of digital and the fact it’s driving people away from the high street.


It’s common knowledge that the growth of online shopping has been to the detriment of physical stores, but now the steady shrinking of the UK high street is happening much faster.

New data released earlier this week from the British Retail Consortium has shown a further 2.7 per cent drop in overall footfall to physical outlets.

Read more on Why an omnichannel approach is key to retail success…

The Daily Poke: Try before you buy

Do you find yourself picking up homeware up and asking, do I really need it?

poke_Try before you buy

As more of us are wondering if something will sit and pick up dust or fit nicely into our lives, contextual shopping is starting to evolve. Read more on The Daily Poke: Try before you buy…

For ASOS, content is king

ASOS has quickly established itself as the UK’s largest independent online fashion and beauty retailer.

ASOS 2016

Selling more than 80,000 products from more than 800 brands; it has made an impressive mark in the last 16 years. And it has seen continued success: last week, it reported a 17% rise in active customers, to 10.9 million.

Nick Beighton, CEO of ASOS, put the results down to investment into its technology and logistics, as well as a constant stream of fresh content. But was he right to attribute this level of success to content? Read more on For ASOS, content is king…

The Daily Poke: Keep it Phresh

Love food and hate waste?

poke_Keep it Phresh

Well, Israel and China-based startup, Phresh, have come up with a fresh way of making your fruit and vegetables last longer.

Their new food protectors use plant-based organic power, to counteract the bacterium that makes your food go off.

Read more on The Daily Poke: Keep it Phresh…

The Daily Poke: Bacterial beauty

Science is making us more aware of how cosmetics and alkaline soaps can disrupt your skin’s natural PH balance, and destroy bacteria that is actually good for you.
poke_Bacterial beauty

That’s why Gallinée, a biotic skincare brand, will help you become how nature intended. Read more on The Daily Poke: Bacterial beauty…

The Daily Poke: Smart bag it

Self-scan checkout machines have sped up the consumer experience at many supermarkets.

poke_smart bag it

But now, two companies – Twyst and QueueHop – are going even further and eliminating the checkout line altogether.

With the help of smart shopping bags and QR codes that use RFID technology, shoppers can scan and pay for their items as they shop without queuing for a cash register. Read more on The Daily Poke: Smart bag it…

The Daily Poke: Winecrasher

It turns out that millennials are drinking responsibly.


According to Rabobank, this savvy group of consumers are the reason online wine sales have been consistently higher than those in bricks-and-mortar stores.

While in countries such as China, 30% of wine purchases are made online.

Raising the bar for online wine sales is retailer, Winecrasher. Inspired by travel discount websites such as Hotwire and Priceline, the online wine retailer has a cash pricing business model that enables them to offer the lowest prices in the US.

Read more on The Daily Poke: Winecrasher…

Why there no such thing as a ‘multichannel shopper’

Claiming that there is no such thing as a “multichannel shopper” on the surface may sound like a bold statement.

Online shopping

After all we are irrefutably more connected than ever before, right? In fact Gartner forecasts that 6.4 billion connected things will be in use worldwide by the end of this year.

A figure which is estimated to hit 20.8 billion by 2020.

The trouble is “multichannel shopper” is a misleading and confusing term that needs to be debunked, as it doesn’t truly address what brands and retailers need to be focusing on in order to deliver value for their customers.

Read more on Why there no such thing as a ‘multichannel shopper’…

The Daily Poke: The wonderful homegrown

Soon, you’ll be able to find everything you’d need to make a mini allotment on your kitchen countertop in Ikea.

poke_The Wonderful Homegrown

The gardening kits have been created in collaboration with scientists from Swedish University of Agricultural Sciences.

From April, you can buy the new KRYDDA/VÄXER system. They come with handy gardening items like absorbent foam plugs that keep in moisture and prevent over-watering, and some highly absorbent pumice stones. Read more on The Daily Poke: The wonderful homegrown…

The Daily Poke: In the neighborhood

Nike has opened 6 Community Stores across the US, that help them to just do good.

poke_In the neighborhood

All Community Stores have a target of hiring 80% of employees, aka store athletes, through local channels, and from a five mile radius of the store.

Nike are giving local grants and incentives that promote sport and well being, while store athletes are also encouraged to help out with local non-profit organisations. Read more on The Daily Poke: In the neighborhood…