China’s social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.
Within this nebulous environment, brands have to learn to navigate and make use of the market size in the most efficient manner – setting quality over quantity. To help cut through the noise and complex social media structure in China, we have selected some key channels that are an essential starting place. Read More