Many bricks-and-mortar retailers are still feeling embattled against the march of e-commerce, desperately looking for strategies to help them compete. But with online sales accounting for 21% of all retail in 2013 and climbing, consumers have made their preferences very clear and the freedom and flexibility of e-commerce is the new norm.
To meet these increasingly strident demands, retailers must stop competing with e-commerce and the enabling technology and embrace it instead. One of the most important lessons to be learned from online traders is the emphasis on an experience tailored to individual preferences, as well as the ability to shop on their own terms. Read More