Posts Categorized: retail

The Daily Poke: The cost of a bargain

The cost of a bargain 1From food, to our phones, to fashion – we’re all after a bargain. But it can be hard to see beyond a swing ticket, and recognise the true cost of the low prices we crave.

Well, in a public square in Berlin, advocacy group Fashion Revolution have recently been challenging our lack of understanding, and the lack of transparency from clothing brands. Read more on The Daily Poke: The cost of a bargain…

The Daily Poke: Not such a throwaway idea

Not such a throwaway idea 1For those who like their Big Macs on the move, comes the aptly named BagTray from McDonald’s in Hungary.

With a sturdier, perforated bottom, this takeout paper bag doubles up as a serving tray, with plenty of space for your meal, sauces, Diet Coke and all. Read more on The Daily Poke: Not such a throwaway idea…

The Daily Poke: Shrine to literature

Shrine to literature 1Luxury meets literature and they get married in a concrete cathedral. Don’t believe me? Head to downtown Chengdu and the new Fangsuo Bookstore. Architect Chu Chih-Kang has erected his enormous shrine to book shopping near the ancient Daci Temple, taking cues for his design from Buddhist texts. Read more on The Daily Poke: Shrine to literature…

The Daily Poke: Dash it

Dash it 2When you run out of shampoo, washing powder or coffee, the chances are you won’t always have your shopping list handy. It might get wet, for one thing. But we now live in the digital age, and Amazon is continuing to reinvent the way we shop.

Crossing the divide between cyberspace and domestic space is their new ‘Dash Button’. Labelled with the relevant brand’s logo, you stick it up next to your shower, washing machine or Nespresso shrine to press the instant you’ve used the last of your favourite product. Read more on The Daily Poke: Dash it…

The Daily Poke: Art sale

Art SaleTarget. Isn’t that the store your mom used to drag you round at the weekend, searching for placemats or towels? Quite possibly. Although recently, the US household retailer has cast off its down-home image by taking over a gallery space in New York City’s artsy Chelsea Neighbourhood.

The self-styled ‘brand experiment’ Target Too takes familiar brands available from Target stores and places them in a high-tech, highly-designed environment. Greeted by a giant LEGO version of Target’s Bullseye bulldog, visitors can get selfies transformed into EOS lip balm dots, make a t-shirt with their own print on it, and design table settings inspired by the display on the wall. Tech savvy visitors can also download a mobile app that transforms murals, displays, sculptures and interactive stations into a total augmented reality experience. Read more on The Daily Poke: Art sale…

The Daily Poke: Difficult does it

Difficult does itEasy Street. It’s where we’re all aiming for, isn’t it, as the definition of an enjoyable life? Well, not so, according to Yale’s Professor of Humanities, Harold Bloom. A life filled with surmounted difficulties and challenges is far more satisfying. Hard, for want of a better word, is good. (Easy, now.)

It gets really interesting when you apply this to branding. So many brands have the aim to make life easier, to stand for ease of use. Being deliberately difficult or celebrating arduous achievement goes against the grain, that an easier experience is a better one. Read more on The Daily Poke: Difficult does it…

The Daily Poke: Ringing the changes

Ringing the changesDoes this ring a bell? A fast food chain with massive expansion plans. Revenues to double in less than 10 years. New markets to be grabbed without the overhead of property. And the solution: shipping container outlets. It’s Starbucks, surely?

Well, not this time. Taco Bell are living by their strapline to ‘Think outside the bun’. Their take on the shipping container solution is a lot more stripped back. No reclaimed wood and local hipster art here. More: crazily stacked modules that take three days to set up and are much simpler to run. Punters pick up their burritos and take a pew outside on repurposed wooden crates and wire spools. Read more on The Daily Poke: Ringing the changes…

The Daily Poke: Getting into Google

Getting into GoogleIf you already feel that Google is taking over your world, you might not be surprised to learn that the tech giant is opening its first store space inside Currys PC World.

Following in the footsteps of Microsoft and Apple, Google has created a physical environment where consumers can interact with its devices, tools and apps. The shop will host tutorials for customers to learn how Google supports a ‘totally connected, seamless online life’. Though most will probably visit to get their hands on the latest Google tech, or to ‘fly’ over Google Earth by stepping into a special surround screen installation. And if you fancy a crack at the Google logo yourself, you can do just that using a digital spray can against the ‘Doodle Wall’. Read more on The Daily Poke: Getting into Google…

The Daily Poke: No sex please…

No sex please 1The impossible physical beauty. The air of cool detachment. The looks of disdain cast across the store. No, we’re not talking about the staff. We’re referring to the mannikins. In an experiment to create a gender neutral space, fashion retailer Selfridges has dispensed with male and female dummies at its Oxford Street store.

The project, titled ‘Agender’, has been developed in collaboration with furniture designer Faye Toogood. She has populated the space with abstract, genderless sculptures and placed the unisex garments on display, paradoxically, under fabric covers. Read more on The Daily Poke: No sex please……

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…