Part four in a week-long series about the impact of mobile-first app brands.
Let’s take a deeper look into how mobile-first app brands have impacted the nature of shopping.
Emerging commerce-related apps are empowering shoppers to research, bargain hunt and purchase outside and inside the store like never before – leading to the rise in mobile discounting, list making, price comparison, “showrooming”, and payments.
Outside of Google search, leading apps like Shopify, Redlaser, ShopSavvy, BuyVia, PurchX and Price Scanner are driving this behaviour both in-store and on the go.
Read more on 5 things CMOs can learn from mobile-first app brands: Part 4…
The Mediterranean diet is often touted as one of the healthiest out there.
As long as you go easy on the ouzo. But now it’s even healthier, and even more delicious, thanks to a new range of antioxidant chocolate.
Yes, we know it’s a bit boring to bang on about antioxidants – and we’re as repulsed by goji berries as anyone with at least one working taste bud – but hear us out.
Read more on The Daily Poke: Treat yourself…
It’s Pancake Day, otherwise known as Shrove Tuesday.
#PancakeDay is trending on Twitter, boosted by brands celebrating and offering advice about how people can buy, cook and eat their eggs, milk and flour before Lent.
The Big Four supermarkets have all prepared for #PancakeDay with recipes and ideas that encourage a little overindulgence in the kitchen.
Other big names including Xbox, Red Bull and British Gas have jumped on board with some imaginative tweets.
Read more on #PancakeDay on Twitter: Xbox, Red Bull and McDonald’s join in…
Contactless payment, once an abstract, hard-to-imagine concept is now part of everyday life.
A recent partnership between Topshop and Barclaycard is turning it into a fashionable must-have (stylish spot, Gemma).
The bPay and Topshop collaboration brings you a range of accessories – from wristbands to smartphone cases – embedded with a small bPay contactless chip.
Read more on The Daily Poke: Paying with style…
Consumers today often visit a number of online destinations before making their final purchase.
These include brand, voucher-code, cashback and comparison sites, as well as social media.
They are not only looking for the best price, but also recommendations from valued sources to ensure they are comfortable making a purchase.
It is imperative that e-retailers understand the routes of these online customer journeys so that they can reach out to new or existing customers in the right place, at the right time and in the right way. Read more on Mapping the user journey from A to Z…
While digital advertising has transformed the way marketers relate to their audiences, these learnings and insights can be applied to both digital and non-digital environments.
TV, for instance, has a huge influence on shopping trends and consumer inspiration.
Take Strictly Come Dancing for example, the first episode of last year’s series triggered a 34% increase in searches for “ballroom dress” on eBay.co.uk, and by the day of the final, searches for “ballroom shoes” had jumped a huge 163%.
Of course, brands can’t advertise directly on the BBC and prime time slots on other channels come with a hefty price tag.
Read more on TV events, eBay and ‘couch commerce’…
As big brands lock horns to attract new customers with jaw-dropping prices in the sales, it’s easy for some to get left behind.
The good news is that people are spending. Independent retailers saw high street revenues increase by more than one-third on New Year’s Day, making it more important than ever for online brands to drive sales at this busy time.
From solving shopping abandonment and creating wide-reaching campaigns to mobile retargeting and message commerce, there are plenty of tools in the marketing armoury that can be leveraged not just for consumers, but across campaigns.
Read more on How to drive your brand’s online sales…
Addiction to mobile applications has reached fever pitch, with users spending 85% of their time on smartphones within apps.
But while rising demand presents unprecedented opportunities for mobile applications, competition is heating up too.
So, how can marketers optimise their apps to increase user acquisition, maximise downloads and outpace the competition?
Read more on 5 strategies to boost your app’s reach…
Smartphone use is on the rise, but there still remains a gap when it comes to buyers committing to a purchase on their mobile devices.
Most customers prefer to use them for product discovery and customer support but as the next generation of consumer prefers texting and chat as methods of communication, it is critical that retailers make customer support and communication easier for these shoppers by going to where they are, be it on on social messaging apps or text.
Read more on How 5 retailers are encouraging mobile sales…
Forget crystal balls, Ikea is using meatballs to see into the future.
At Space10, the future living research lab in Copenhagen, specialised teams of designers, artists, technologists, and makers are ideating and prototyping solutions for global challenges we’re facing in the near future.
Food is one of those global challenges, but it’s easy to overlook the complicated issues when there’s always food on the table.
Tomorrow’s meatball is one way of highlighting the issues and making that information, um, digestible (sorry).
Read more on The Daily Poke: Meatball futures…