Posts Categorized: retail

The Daily Poke: You say ByeBuy, we say hello

You say ByeBuyQueen said it best, “I want it all and I want it now.”

With so many exciting tech products being released on a regular basis, and a dazzling future of wearables and virtual reality platforms, you wouldn’t be blamed for feeling like a tech commitment-phobe. Read more on The Daily Poke: You say ByeBuy, we say hello…

The Daily Poke: Be aware of what you wear

Be aware of what you wearSustainability and fashion aren’t two words that you often hear together. The whole fashion industry is more or less built on changing what’s in style every 3 months, but in the last few years sustainability has become hopefully more than just a passing trend. We’ve had Pharrell and his jeans made out of recycled ocean plastic, Patagonia and their mobile jacket repair shop, Jigsaw’s ‘For life, not land fill’ campaign, and now H&M have stepped into the ring with the Conscious Capsule. Read more on The Daily Poke: Be aware of what you wear…

The retail revolution: How digital technology can enhance the retail experience

WEB_Cult_Retail_RevolutionTraditional retail is being revolutionised at an exponential rate but with 92% of sales still happening offline, retailers needn’t feel the burn just yet, although consumers expect more from their shopping experience than ever before. Whether it be a coffee bar in a Shoreditch menswear boutique whipping up a flat white while you try on your button down, or live try-on technology allowing you to dodge the changing room, bricks-and-mortar retailers increasingly feel the pressure to engage consumers with more than ever.

In order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multi-channel experiences that strike a balance between efficiency and enjoyment, relevance and surprise. So the question is; how can digital technology offer a solution to enhancing the retail experience? Read more on The retail revolution: How digital technology can enhance the retail experience…

The Daily Poke: The good, the bad and the pepperoni

The PepperoniLaurel and Hardy. Garth and Wayne. Thelma and Louise. Riggs and Murtaugh. Marley and Me. Hollywood’s seen some legendary double acts over the years (and some not so legendary ones), but a movie’s own perfect partner surely has to be a pizza. Read more on The Daily Poke: The good, the bad and the pepperoni…

The Daily Poke: Soles with soul

Soles with soulFor a number of years now, Toms has been inviting consumers to put themselves in the shoes of others less fortunate.

Its annual ‘One Day Without Shoes’ campaign highlights a programme to donate a pair of shoes to a child in need for every pair of Toms purchased. Read more on The Daily Poke: Soles with soul…

Why fashion marketers need dynamic product data

Fashion-WallBlog-headerShopping for clothes online is growing in popularity, as consumers increasingly opt for convenience over the in-store experience. With online fashion sales rising 185% between 2007 and 2012 (and predicted to rise by 41% by 2017), there are plenty of opportunities for savvy fashion marketers.

With a smart application of dynamic product data, fashion marketers can reach more consumers, take advantage of digital commerce trends, and improve the online shopping experience. Read more on Why fashion marketers need dynamic product data…

The Daily Poke: Every apple tells a story

Every apple tells a storyIt’s good to know where your food comes from. But soon, you’ll be able to see the route it took to get to the store, and the amount of CO2 generated in its production and transportation, right at the point of purchase.

Unveiled at the Milan Expo 2015, the Future Food District concept store reveals a future in which Big Data provides a digital breadcrumb trail for each of its 1,500 products. Augmented reality allows shoppers to interact with products in new ways – all they have to do is point at a product and the back story is revealed on the screen above. Read more on The Daily Poke: Every apple tells a story…

The Daily Poke: Does my app look big in this?

Does my app look big in this“Darling, you look positively Cara Delevingne in those.” Or, “Sweetie, you look like a carrier bag full of root vegetables.” That’s the thing about clothes shopping. It’s more fun to browse the racks with a like-minded companion. But crucially, a second opinion can sometimes avert a serious fashion faux pas.

This shared experience is something that’s been missing from the world of online fashion shopping, until now. Fashion site Net-a-Porter has launched an app that allows users to shop alongside fellow fashionistas. With Net Set, you create your profile and then start sharing fashion tips, images and withering opinions with others. Read more on The Daily Poke: Does my app look big in this?…

The Daily Poke: The cost of a bargain

The cost of a bargain 1From food, to our phones, to fashion – we’re all after a bargain. But it can be hard to see beyond a swing ticket, and recognise the true cost of the low prices we crave.

Well, in a public square in Berlin, advocacy group Fashion Revolution have recently been challenging our lack of understanding, and the lack of transparency from clothing brands. Read more on The Daily Poke: The cost of a bargain…

The Daily Poke: Not such a throwaway idea

Not such a throwaway idea 1For those who like their Big Macs on the move, comes the aptly named BagTray from McDonald’s in Hungary.

With a sturdier, perforated bottom, this takeout paper bag doubles up as a serving tray, with plenty of space for your meal, sauces, Diet Coke and all. Read more on The Daily Poke: Not such a throwaway idea…