The Republican National Committee is scouring Silicon Valley in an attempt to find top talent to hire as its new Chief Technology Officer, in a clear attempt to challenge the digital supremacy of President Obama and the Democrat Party.

The GOP’s effort to use digital technology to propel Mitt Romney to the White House failed in 2012, with their voter data system ORCA crashing on polling day.

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A nice little ad here from Barack Obama’s campaign that seems to perfectly illustrate the impact that digital has had on politics during this Presidential Election campaign. It features Walter, a 91-year-old World War II veteran, at home with his phone and his laptop making telephone canvassing calls for the Obama campaign.

The software isn’t new, but it is only when you see it at work like this that you’re reminded how much as changed. Read More »

Party political conference season has dominated UK Twitter over the last few weeks.

Followers have keenly Tweeted key quotes and messages while following the conference debates on television, while delegates shared comments and pictures from the fringe events and speeches that they attended.

It all prompted Twitter to share some of the data they had accrued over the conference season, which overall Twitter says racked up more than a million mentions. Read More »

Twitter launched Twitter.com/#debates as the first US Presidential debate kicked off last night and quickly became the most Tweeted political event on record as more than 10.3 million Tweets were sent in the 90 minutes.

The media declared Mitt Romney as the winner over President Obama in Denver although some had it down as Big Bird from Sesame Street.

The big yellow bird trended on Twitter as Romney said he would cut funding for US public service broadcaster PBS. Read More »

In 2008 the message was ‘Hope & Change’. It was a slogan that resonated with the youth of America and now the Barack campaign is hoping it can pull off the same feat again.

The Democrats already know that America’s youth are more likely to vote for it than the Republicans, but the campaign still has to get them to the polling booth, which is where the latest social media campaign comes in. Read More »

Now the conventions are over the US Presidential election is really heating up.

Mitt Romney is now regularly using his Twitter account to attack President Obama while the president is taking a more positive tone and continues to win the social media numbers game.

The attacks by Romney helped it part to ensure that the number of mentions he picked up (both positive and negative) soared this week. Read More »

With the conventions well underway, and the respective party’s tickets officially confirmed, media brands are building up their social insights, and trying to follow the online conversation about the US election.

CNN and Facebook are collaborating for a new project called Facebook Insights. The project will monitor the real-time data on the conversations about President Obama, Vice President Biden, Respublican candidate Mitt Romney, and his Vice Presidential candidate Rep. Paul Ryan, on Facebook. As well as the two mega brands, the project also involves real time social curation company Mass Relevance. Read More »

With the GOP candidate firmly in place, the US Presidential election is beginning to hot up, especially in the digital and social media space.

Earlier this week we looked at the new socially integrated apps both candidates had launched on The Wall, and from now on we will be regularly covering the online developments in the campaign.

Twitter have launched the Twitter Political Index. The data will monitor the sentiment of conversation around the two Presidential candidates, and be compared to traditional polling data. Read More »

The 2012 London mayoral election is less than a week away and social channels have played a large role in this campaign with both Boris Johnson and Ken Livingstone’s teams making good use of it as have other candidates such as Jenny Jones from the Green’s.

With less than two days to go until the polls open and Londoner’s vote it is still to close to call although polls are predicting that the Conservatives will win against national polls and beat Labour.

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Is the internet leading towards a single, shared cultural identity? Or is it facilitating a break-up into many smaller groups, each of which see themselves as having a defined culture of their own?

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