Posts Categorized: Paid content

Will 2013 be the year of earned media for brands?

2012 was the year that saw content marketing truly come into its own. Brands started to take notice; publishing blogs, news, webinars, infographics and creating educational, responsive websites. They began combining owned media (websites, social media accounts and content platforms, like blogs) with paid media (advertising of all kinds, sponsorships).

In short, brands discovered the power of content – in all its forms.

What’s left for 2013, then? This is the year wherein brands’ owned and paid media strategies will take a back step; making way for the big daddy – earned media. Read more on Will 2013 be the year of earned media for brands?…

FT expected to be primarily a digital mobile product by 2016

The Financial Times, having spent the vast majority of the last 124 years as a printed business newspaper, will soon mainly be consumed on smartphones and tablets, according to digital leader Rob Grimshaw.

The managing director of FT.com called the shift to mobile “bigger in magnitude than the switch from print to desktop”, and added that the pace of change in consumption habits is happening faster. Read more on FT expected to be primarily a digital mobile product by 2016…

Tumblr will sell ads, as David Karp settles his stomach

Tumblr founder and CEO David Karp has announced that his blogging platform will start to build in paid for advertising from May 2nd, despite him telling the Los Angeles Times that “we’re pretty opposed to advertising. It really turns our stomachs,” back in 2010.

Dressed in the CEO uniform of hoody and jeans, he told the AdAge conference in New York that “you’ve already seen our ad unit”  – the Radar section of the dashboard, which currently highlights popular posts, and gives 120 million impressions a day. Karp also admitted that he had been “an idiot” for for his previous comments on advertising.

Read more on Tumblr will sell ads, as David Karp settles his stomach…

Pay for content using Facebook and Twitter with one click

A new one click payment system, called Paycento, could allow webs users to pay for content with one click using Facebook, Twitter or LinkedIn.

It could prove a major boon for newspapers and other content providers looking to simplify the selling of paid content as the idea is that it will cut out any form filling. Read more on Pay for content using Facebook and Twitter with one click…

How ‘Internet con men ravage publishing’ [print is dead]

Photocopying a bit like the internet but smaller, says John R. MacArthurAn entertaining rant recently appeared from internet sceptic John MacArthur, the publisher of Harper’s Magazine, who believes the internet is out to put him out of business (he might be right) and where he compares it to nothing more than a giant photocopier that is stealing the life from his magazine.

Called ‘Internet con men ravage publishing’ he accuses those who give free content away, he points to the Guardian and others, of being  ideological radicals and internet boosters who are doing nothing less than promoting the death of print. Read more on How ‘Internet con men ravage publishing’ [print is dead]…

Billboard starts using Spotify and other social apps to build chart

The Billboard Hot 100, the main US pop chart, is to start using social app stats in building its weekly list. In addition to digital download sales, the chart will now also include data from Spotify, Rhapsdy, Rdio, Slacker, Cricket’s Muve Music, MOG.

Interestingly, data from YouTube is not being utilised, despite the vast amount of music stored and accessed via that service. It is likely that this is because it would be hard to properly decide what was a ‘legitimate’ music video to be included (for example, would it have to be on an official artists Channel,) and whether the listener was actually from the US, where the Billboard Hot 100 is based. Read more on Billboard starts using Spotify and other social apps to build chart…

Digital subscriptions at the New York Times rise 20%

The New York Times has given an update on its paywall and overall digital subscription numbers with the number of digital subscription packages, e-readers and replica editions of paper, and the International Herald Tribune, hitting 390,000 at the end of the fourth quarter. That’s up 20%, or by almost 70,000, since the end of the third quarter of 2011.

Including the Boston Globe the New York Times had a total of 406,000 paid digital subscriptions. Read more on Digital subscriptions at the New York Times rise 20%…

FT reaches a quarter of a million digital subscribers

Yesterday, I blogged on how The New York Times paywall was working as its digital subscriber numbers grow.

Today the Financial Times has issued an update on how its paywall is going from strength to strength and has broken through a significant barrier. Read more on FT reaches a quarter of a million digital subscribers…