Category Archives: paid content
I wrote earlier this year that News International was rethinking its anti-social media paywall policy with regards whether it would introduce a paywall for the Sun modelled on the one employed by The Times.
It had intially been reported that The Sun would follow in the footsteps of the News of the World, which saw its traffic plummet after its paywall went live, but that turned out to be the least of its problems. Read More
This is an ambitious blog post. I am aim to identify some things brands and marketers should be aware of when placing a brand at the very apex of cool, I aim to tell you a little bit about memes and I aim to inform you of why my theory of the balcony of being on-trend should be constantly at the forefront of all of our minds(!). Read More
Other than the aggregation engine that is the Huffington Post few online only sites have managed to achieve mass market success and now Slate, one of the oldest online only magazines, has swung the axe and cut some of its most high profile staff.
Coming on the day when yet another newspaper announced it was putting up a paywall, this time the Newsquest-owned Herald in Scotland, is that another nail in the coffin of free web content? Read More
Content platforms evolve, splitting and dissipating audiences as they do. This has been happening in the UK ever since William Caxton’s printing press put the town crier out of work. Fast forward to Channel 4 competing against ITV for advertisers in 1982; the rise of 24-hour news channels; then the competition from digital TV, web; and today from mobile.
Digital technology sped up the process so fundamentally — allowing ad networks to offer ever-cheaper inventory from proliferating aggregators, leading to ‘low-rent’ click-throughs. These make the media buyer look good by driving down the cost per click. Read More
Infinity Ward’s ‘Call of Duty: Modern Warfare’.
The eagerly awaited PlayStation 3 and Xbox 360 Modern Warfare 3 is due in November and with the £40 plus price tag will likely come a subscription of around £5 a month as publishers of all kinds look to making their content pay. Read More
We’re only a little way into paywall territory at the New York Times after it went live on March 28, but Hitwise has put out some figures giving an early indication of how the paper is doing with its social media powered metered model.
Hitwise took a look at total visits to NYTimes.com for 12 days before and after paywall launch. There’s absolutely no surprise that there has been an overall decrease, but what’s interesting is this has not been as large as some might have predicted (in visits at least). Read More
A day after Apple launched its new content subscription system Google is making its play for paid content with the launch of its Google One Pass micropayment system, which will allow people to buy content on any platform from a publisher signed up.
It is being launched this afternoon in Germany and the biggest name signed up so far is Axel Springer AG and Gruner + Jahr’s Stern (for all your diary scoops). Read More