It could prove a major boon for newspapers and other content providers looking to simplify the selling of paid content as the idea is that it will cut out any form filling. Read More
Category Archives: paid content
An entertaining rant recently appeared from internet sceptic John MacArthur, the publisher of Harper’s Magazine, who believes the internet is out to put him out of business (he might be right) and where he compares it to nothing more than a giant photocopier that is stealing the life from his magazine.
Called ‘Internet con men ravage publishing’ he accuses those who give free content away, he points to the Guardian and others, of being ideological radicals and internet boosters who are doing nothing less than promoting the death of print. Read More
The Billboard Hot 100, the main US pop chart, is to start using social app stats in building its weekly list. In addition to digital download sales, the chart will now also include data from Spotify, Rhapsdy, Rdio, Slacker, Cricket’s Muve Music, MOG.
Interestingly, data from YouTube is not being utilised, despite the vast amount of music stored and accessed via that service. It is likely that this is because it would be hard to properly decide what was a ‘legitimate’ music video to be included (for example, would it have to be on an official artists Channel,) and whether the listener was actually from the US, where the Billboard Hot 100 is based. Read More
The New York Times has given an update on its paywall and overall digital subscription numbers with the number of digital subscription packages, e-readers and replica editions of paper, and the International Herald Tribune, hitting 390,000 at the end of the fourth quarter. That’s up 20%, or by almost 70,000, since the end of the third quarter of 2011.
Including the Boston Globe the New York Times had a total of 406,000 paid digital subscriptions. Read More
I wrote earlier this year that News International was rethinking its anti-social media paywall policy with regards whether it would introduce a paywall for the Sun modelled on the one employed by The Times.
It had intially been reported that The Sun would follow in the footsteps of the News of the World, which saw its traffic plummet after its paywall went live, but that turned out to be the least of its problems. Read More
This is an ambitious blog post. I am aim to identify some things brands and marketers should be aware of when placing a brand at the very apex of cool, I aim to tell you a little bit about memes and I aim to inform you of why my theory of the balcony of being on-trend should be constantly at the forefront of all of our minds(!). Read More
Other than the aggregation engine that is the Huffington Post few online only sites have managed to achieve mass market success and now Slate, one of the oldest online only magazines, has swung the axe and cut some of its most high profile staff.
Coming on the day when yet another newspaper announced it was putting up a paywall, this time the Newsquest-owned Herald in Scotland, is that another nail in the coffin of free web content? Read More
Content platforms evolve, splitting and dissipating audiences as they do. This has been happening in the UK ever since William Caxton’s printing press put the town crier out of work. Fast forward to Channel 4 competing against ITV for advertisers in 1982; the rise of 24-hour news channels; then the competition from digital TV, web; and today from mobile.
Digital technology sped up the process so fundamentally — allowing ad networks to offer ever-cheaper inventory from proliferating aggregators, leading to ‘low-rent’ click-throughs. These make the media buyer look good by driving down the cost per click. Read More