First up from January is Volkswagen’s Super Bowl teaser campaign, The Dog Chorus. No wonder the Empire has gone to the dogs if this is all Darth Vader can muster to strike fear into the hearts of the rebels.
An amazing idea executed beautifully. Now don’t get me wrong, I can see in the Twittersphere that ‘Star Wars’ themed ads are hitting overload – but this a nice follow-up to VW’s excellent ‘Dark Side’ video last year. Read More
This great infographic charts the change technology has delivered to our living room from the arrival of the first digital video recorder back in 1999; to how we watch content; where we are getting our online content from; to the arrival of Netflix; and the rise of social TV.
It’s that combination of online video, the web, on demand TV and social that brings us to what is a televisual cross roads changing fundamentally the TV experience.
As one year starts to morph into another, its time for that perennial favourite – the trend predictions! Now, firstly predictions are a dark art as we all know and secondly, just like Rome, trends aren’t going to pop up overnight, they already exist – I am merely predicting which ones I think will come nicely onto the boil in the next 12 months… Read More
It is widely predicted that demand for streaming video will increase twenty fold in the next five years. From catching up on your favourite show on the BBC’s iPlayer, watching Telegraph TV or simply downloading a 30-second clip accompanying the day’s top news story, video on demand is everywhere.
A lot of effort and investment goes into producing that great music video or news clip. If, however, the video stream is not available, you end up with “dead air.” If the stream buffers repeatedly and users have to wait too long or too often, the result is poor customer experience and they leave. Read More
New ad for Samsung Galaxy S II shows urban scene kids with delusions of creative greatness (who are actually baristas, apparently) queuing for the latest iPhone. It goes on to show people outside the queue who already have a great phone with 4G and a big, bright screen. Read More
UPDATE – Well having valiantly deleted comments for hours Sapient have now pulled the video from Facebook and Vimeo, but luckily it is still here via YouTube by way of @Hellocreatives.
Things just keep getting better. Sapient is trending in the UK. Just what every agency wants…oh wait.
Everyone remembers PHD’s effort earlier this year to make an agency promotional video that is on reflection pretty awful. The media agency compounded its problems by deleting comments and fire fighting on Twitter. You mean you had forgotten? Take a look.
There are lots more agency videos out there, but possibly none in league of the “idea generators” at SpaientNitro. They are rappers. Who lie on couches and wave their hands around. A lot. And say things like “Yea we’re rockin”. Read More
If you have kids you probably already have your camera out and no wonder. YouTube says that hundreds of families are earning as much as six-figure sums from videos of their kids doing and saying “funny” things that are going massively viral.
Some of these are big business and no more so than the world’s most watched: ‘Charlie bit my finger – again’, which has been watched a staggering 387 million times.
And that is not including the 85 million who have watched variations of the original video including a remix and an autotune cut. Read More
News, views and reviews now travel at incredible velocity online. This video reviews how social news can have a profound effect on anyone because the public has already made up its mind on the issue before you’ve even responded to it.
Think England football captain John Terry, the claimed cyber-lynching of a US Presidential candidate, the BlackBerry outage? Read More
A not unamusing AT&T ad for and its Blackberry Torch package. That isn’t the important bit it is one of the actors in the spot Nate Dern who posted the ad on Reddit saying that after “three years of auditioning, I booked my first commercial. I say ‘Huh?’ in this AT&T spot. Just wanted to share”.
And share he did. The ad has been viewed 500,000 times, it has 6,476 likes (only 159 dislikes) and a whopping 7,315 comments. Take a look and let us know if you have any idea how that happened? Read More
Goviral’s top 10 global videos of the month for September 2011 has some crackers including the very funny Carlsberg biker ad as well as George Clooney in the DnB Norwegian bank ad, apparel company, Vooray, Red Bull and F1 going to America and the full length spot for the hotly anticipated Battlefield ad to the tune of Jay-Z’s “99 Problems. Enjoy. Read More
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